Today in Digital Marketing

The real reasons brands are bailing out of Twitter. You'll pay to use colour in Photoshop now. Instagram's new plan means more data, but also pricier ads. Microsoft lets you import your entire Google Merchant Centre. And product tagging gets an API enhancement? ✨ GO PREMIUM! ✨   ✓ Ad-free episodes   ✓ Story links in show notes   ✓ Deep-dive weekend editions   ✓ Better audio quality   ✓ L...

Ghosts and goblins in the machine — Instagram is haunted by a nasty global bug. Facebook admits it has work to do after a study found its image recognition was providing ethically troublesome and downright creepy targeting... Breathe easier: Another stay of execution for a big Google change... and beware those not up to speed on connected TV.   ✨ GO PREMIUM! ✨   ✓ Ad-free episodes   ✓ Story link...

Finally, the ad economy storms clear just enough to shine sunlight through for two platforms. Also: An embarrassing leak from Amazon... You'll pay more to ship orders — maybe way more... YouTube is changing how your brand's channel looks... and the layoffs at Twitter have begun.   ✨ GO PREMIUM! ✨   ✓ Ad-free episodes   ✓ Story links in show notes   ✓ Deep-dive weekend editions   ✓ Better...

It's D-Day at Twitter, and Elon Musk has a special message for digital marketers. Also: The disappointing numbers we expected from Meta are here. Amazon forges ahead with video ads. Reddit is building a marketing API. And Snapchat builds in some very TikTok-like tools.   ✨ GO PREMIUM! ✨   ✓ Ad-free episodes   ✓ Story links in show notes   ✓ Deep-dive weekend editions   ✓ Better audio quality...

Will Apple's move this week force Meta to start charging 30% more for ads? Also: Where did the tweeters go? More bad news for digital ad revenues... Why app developers are getting very angry... LinkedIn has some nice updates... and data nerds rejoice: attribution comparison is back! If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer : the free daily newsletter that gives mark...

Don't believe the hype — there's nothing new in Meta's new ad terms. Also: Why are so many Shopify stores closing? Zuckerberg under fire for his metaverse vision. Is it already too late for BeReal? Amazon adds a new payment option. And now you can automate your IP claims. If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer : the free daily newsletter that gives markete...

Are your marketing emails going to Gmail spam? Here's the solution: Sue Google. Also: Inside the miserable job of being a TikTok moderator, the new app for high-schoolers that's burning up the charts, Facebook threatens to cut Canada off from its own news content, and it's going to be a bad week for pretty much all the ad platforms. If you like Today in Digital Marketing, you’ll LOVE S...

Meta's Phantom ads are now promoting offers that do not exist any more — and your brand may be caught up in it. Also: What science says is the perfect influencer video. Uber's new ad product is either genius or creepy. Snapchat is feeling the pinch of smaller media budgets. And Twitter employees reel from news that Elon wants to cut three-quarters of them. If you like Today in Digital Mark...

One more reason to get your products into Merchant Centre... YouTube expands shoppable video. Facebook Groups get Reels and new admin tools... why a third of retail executives are clearing inventory... and Instagram's scheduling tool is here, but does anybody care? If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer : the free daily newsletter that gives marketers an edge on t...

Is it smarter machine learning or a dumbing down? TikTok's new ad product is all about automation. Plus: Is that music on Pinterest pins? Why the worst is yet to come for marketing budgets. PayPal adds a new cash-back integration. And Instagram jumps the shark. If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer : the free daily newsletter that gives marketers an edge on the c...

Strike two — is Google running out of chances to steer the cookieless future? Meta is forced to sell off one of its acquisitions. Walmart joins the influencer marketing trend. Branded content tags expand to Facebook. And YouTube has a new ad placement aiming at podcasts. If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer : the free daily newsletter that gives marketers an edge on...

$15 billion and counting and Meta's virtual worlds are ghost-towns. Also: California tightens the screws on marketing data. Pinterest adds a Conversions API. TikTok might soon become a podcast app too. And the digital billboards that speak to you... from the afterlife. If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer : the free daily newsletter that gives marketers an edge...

YouTube pulls targeting options from conversion campaigns... Facebook kills off an ad placement... Netflix's ad tier details are finally out... Twitter's testing a way to keep you out of the feeds... and Apple wants your customers to be able to pay with a literal blink of an eye. If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer : the free daily newsletter that gives mar...

TikTok wants to give you six seconds for free... a study finds most marketing agencies secretly outsource their work now... Amazon's Prime Day prequel was a worrying precursor... Twitter's new call-to-action has a catch... and here comes the age of the automated creative. If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer : the free daily newsletter that gives marketers a...

Another day, another data protocol — this time, Google thinks it's cracked the code (again)... More shoppers say they'll use debt to buy gifts... Zuckerberg's Metaverse still fails to impress anyone... Will Apple be your next media buy? And Snapchat's AR is getting downright spooky. If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer : the free daily newsletter tha...

More e-commerce warehouses and fulfilment centres opening, but I bet you can't guess which company's behind them! Also: The ever-creeping scope of Black Friday sales. FedEx warns of a slowdown. YouTube channels will finally get mentionable usernames. And Facebook decided to roll out its buggy and cluttered Pages Experience globally! 'Cause that makes sense, right? If you like Today in...

Is the real-life photo app a little TOO real life? Reddit rolls out a big upgrade for media buyers... If TikTok's so good, why is it bleeding money?... Amazon makes a surprising about-face on automation... and finally — no more Meta Advertising Policies. They're gone! (Sort of.) If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer : the free daily newsletter that gives mark...

Cease and desist? More like peace and exist... The new Everything app that might reject advertising... The legal battles looming for social platforms... The birth of the mixed media tweet... And TikTok wants to be Instagram now?! If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer : the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day....

Meta adds more Advantage to custom audiences... Google updates Tag Manager... the second-hand holiday buying season ahead... Britain's version of the GDRP is on hold, and brands find BeReal a surprisingly inhospitable place. If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer : the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day.  ...

Meta's Q4 gift to marketers is not what it's cracked up to be... The rules of influencer marketing just changed and nobody knows what they are now... You can now run your Performance Max campaigns on Microsoft's platform... Facebook shuts down one of its clone products... and God help us all, it looks like Elon Musk is going to buy the damned thing after all. If you like Today in Digit...

Competing features, confusing settings: The path forward for Google Merchant Centre. Also: Why is TikTok's parent running porn ads on Meta? And, more importantly, why is Meta letting them? Live shopping attempts a comeback. Snapchat goes after adults. And Facebook Marketplace bans the sale of one of its most popular products. If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer...

Too little, too late: Instagram's influencer marketing program has stalled out. Also: Meta kills off the only app we wanted. Are auto-generated video ads coming? LinkedIn adds some new ad features... and we knew it was coming: a hiring freeze finally arrives at Meta. How will that affect your campaigns?   ✨ GO PREMIUM! ✨   ✓ Ad-free episodes   ✓ Story links in show notes   ✓ Deep-dive weeken...

A big day at Google with dozens of announcements — we have all the details for you. Also: How crappy mobile games are helping podcast networks game their numbers... Meta adds new Call Ads... Instagram decides it wants to be Twitter now... and the best days and times to run a sales webinar.   ✨ GO PREMIUM! ✨   ✓ Ad-free episodes   ✓ Story links in show notes   ✓ Deep-dive weekend editions   ✓ Bet...

Shopify bets long on bricks-and-mortar... Instagram backs away from online shopping... and opens the door to DM spam... What people buy more of during a recession... and in-house or outsourced SEO? Who wins the debate? Foxwell's course: https://b.link/mediabuying Foxwell's Slack group : https://b.link/founders   ✨ GO PREMIUM! ✨   ✓ Ad-free episodes   ✓ Story links in show notes   ✓ Deep-...

Will smarter AI fix programmatic brand safety? TikTok loosens its livestreaming requirements... Amazon plans to pre-empt Black Friday... Meta makes account-switching easier... and why you might want to consider running absolutely terrible Facebook ads. Foxwell's course: https://b.link/mediabuying Foxwell's Slack group : https://b.link/founders   ✨ GO PREMIUM! ✨   ✓ Ad-free episodes   ✓ S...