Today in Digital Marketing

NEW: Get The Top Story each day on LinkedIn! Europe says Meta's playing a risky game with its ads business. How the consumer trend of bracketing is driving up costs for online retailers. When cross-functional collaboration hurts your marketing department. Microsoft enters the community space. And Twitter decides the perfect place for its advertisers' messages is smack dab on the pages of w...

NEW: Get The Top Story each day on LinkedIn! Snapchat might be taking a page from Twitter Blue soon... Instagram keeps wanting to be a CRM... Should prices really end in a 9? A major email service hit by ransomware. And guess which platform's mobile app is starting to break — here's a hint: It rhymes with Quitter! If you like us, you'll love the Ariyh Marketing Science Newsletter — mar...

NEW: Get The Top Story each day on LinkedIn! How much is consumer data worth? Amazon thinks $2 a month. Facebook on the hot seat to explain why it approved ads containing death threats. Millions of consumers are lying to you. Why Adobe is risking lawsuits with its new policy. Text AI is underwhelming. And the word of the year is not: Metaverse. In fact, it's probably a phrase you've never...

Tod speaks with LaRissa Hendricks from  CoSchedule  about their  Headline Analyzer  tool. You can learn more at  https://coschedule.com/today  (this episode is a paid partnership) ✅  Follow Tod on Social Media      (LinkedIn, Mastodon, TikTok, etc.) ✨ GO PREMIUM! ✨   ✓ Ad-free episodes   ✓ Story links in show notes   ✓ Deep-dive weekend editions   ✓ Better audio quality   ✓ Live event replays  ...

NEW: Get The Top Story each day on LinkedIn! Meta's new metric might help you convince your clients to get on board. Why marketers are moving slowly on text-to-image AI. Google kills its reservation and booking technology. And what works in YouTube ads — a look at the top-performing campaigns from this year. If you like us, you'll love the Ariyh Marketing Science Newsletter — marketing tac...

NEW: Get The Top Story each day on LinkedIn! One of the fastest-growing social media apps shuts down over security issues. Disney's new tool might change before-and-after marketing pictures. Twitter's email to media buyers reeks of desperation. Will LinkedIn's new feature actually hurt B2B marketers? And another podcast host wants your media dollars. If you like us, you'll love the...

NEW: Get The Top Story each day on LinkedIn! The EU tells Twitter to shape up, or ship out — will the platform be banned soon in Europe? The psychological secret behind Amazon's coupon checkbox. LinkedIn drops a whole bunch of great updates for B2B marketers. Instagram tries to push Reels to a wider ecosystem. And here's why YouTube is crashing today. ✅ Follow Tod on Social Media       (L...

NEW: Get The Top Story each day on LinkedIn! New or existing customers — where should your efforts be placed this holiday season? TikTok's latest trend gets caught up in a malware scam. Cyber Monday sets records. Twitter continues its slide toward irrelevance. And an expensive lesson in paying close attention to the fine details in your ad creative. ✅ Follow Tod on Social Media       (LinkedI...

NEW: Get The Top Story each day on LinkedIn! A new version of Google Ads Editor is out. A huge trademark case being decided could affect your advertising. Buy Now Pay Later looms large this holiday. LinkedIn finally lets you schedule posts. And Twitter's brand safety goes from bad to worse. ✅ Follow Tod on Social Media       (LinkedIn, Mastodon, TikTok, etc.) If you like us, you'll love S...

In this special deep-dive Black Friday episode, Tod speaks with Simone Wies, co-author of the academic research paper: “ Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement .” ✅ Follow Tod on Social Media     (LinkedIn, Mastodon, TikTok, etc.)   📰 Get the Newsletter: Click Here (daily or weekly) ✨ GO PREMIUM! ✨   ✓ Ad-free episodes   ✓ Story links in show notes  ...

NEW: Get The Top Story each day on LinkedIn! With the recession looming, finally some potential good news for the digital advertising industry. How marketers are getting around Minecraft's rules against, well, marketing. Facebook swaps politics for trash. Twitter advertisers are running out the back door. And Meta's new AI is its creepiest yet. ✅ Follow Tod on Social Media       (LinkedIn...

Ad dollars are flowing to Meta this Black Friday... Twitter fires most of its ad reps... Tumblr's move could be a new start for the platform... decarbonizing advertising... and YouTube adds a new social engagement tool. ✅ Follow Tod on Social Media       (LinkedIn, Mastodon, TikTok, etc.) If you like us, you'll love Stacked Marketer — the free daily newsletter. It covers breaking news, ti...

Reduced engagement... serious brand safety issues — why one brand spending millions on Twitter ads finally bailed out. Also: Who's liable when marketing AI makes a mistake? Snapchat struggles to attract influencers. Amazon's getting creepier. And in case you think YOUR day is bad? Just be glad you're not the social media manager at KFC.  ✅ Follow Tod on Social Media       (LinkedIn, M...

Tod chats with Andrew Hutchinson from SocialMediaToday.com about his predictions for social media next year. Be sure to read his piece 32 Predictions for Social Media Marketing in 2023 . ✅ Follow Tod on Social Media     (LinkedIn, Mastodon, TikTok, etc.)   📰 Get the Newsletter: Click Here (daily or weekly) ✨ GO PREMIUM! ✨  ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend ed...

The use of humour in social media is a double-edged sword, but luckily, we now have a bit of science to help out. In this abbreviated episode, Tod speaks with Mathieu Beal, an Assistant Professor of Marketing at Grenoble École de Management in France. He and his colleagues have just published a paper in the Journal of Interactive Marketing called “ Using Humor to Address Complainers’ Online Incivi...

Jyll Saskin Gales speaks with Tod about the past year of media buying on Google, where things might be headed next year, the impact of TikTok, and more. Learn more about Jyll's course: Inside Google Ads ✅ Follow Tod on Social Media     (LinkedIn, Mastodon, TikTok, etc.) If you like us, you'll love Stacked Marketer — the free daily newsletter. It covers breaking news, tips and tricks, and...

It's the one document digital content managers would trade their left eye for: Details on TikTok's algorithm. Well friends, you can keep your eye. In this abbreviated episode, Tod speaks with Lidia Infante, senior SEO manager at sanity.io, about her research into the eight ranking factors that can get your brand's content in front of more people — without a media buy. Want more? The fu...

A group of researchers have published a study called “Detecting Fake Review Buyers Using Network Structure.” Tod speaks with one of the authors. NOTE: This week, while Tod's away, we're playing interviews with marketing scientists. We'll be back to the regular newscast show on November 21.    ✨ GO PREMIUM! ✨  ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editio...

Brand impersonations... more executives leaving... and now regulators are watching closely: Is this the start of the end for Twitter? Also: The new Pinterest app that went viral on TikTok, is Amazon about to bail out on Alexa, Canva adds text-to-image AI... and a major programming announcement about the future of this very podcast.  ✅ Follow Tod on Social Media       (LinkedIn, Mastodon, TikTok,...

Google's ad enforcement bots may be a little drunk... TikTok at risk of losing its most important asset... YouTube extends ad frequency controls... the anti-Photoshop just got a big upgrade... and Twitter launches the new verified program and, an hour later, cancels it. ✅ Follow Tod on Social Media       (LinkedIn, Mastodon, TikTok, etc.) If you like us, you'll love Stacked Marketer — the...

Don't believe the emails — despite what Meta says: Your ad campaigns are probably just fine. Also: Some interesting advances in AI-generated marketing media. TikTok is feeling the ad slowdown too. And how consumers this holiday season are forecast to spend more, but buy less. ✅ Follow Tod on Social Media       (LinkedIn, Mastodon, TikTok, etc.) If you like us, you'll love Stacked Marketer...

Streaming TV takes a bite out of mobile ad budgets... Will Mastodon ever be a brand-friendly platform? Layoffs looming at Meta. YouTube will let you go live with a guest. And the fact-check that at least one tech CEO really, really did not like. ✅ Follow Tod on Social Media       (LinkedIn, Mastodon, TikTok, etc.)   📰 Get the Newsletter: Click Here (daily or weekly) ✨ GO PREMIUM! ✨   ✓ Ad-free...

Twitter suffers a massive drop in revenue from advertisers, as brands flee and users delete their accounts. We have extensive coverage today. Also, borrowing video thumbnail secrets from the best... the metaverse gets a vote of no-confidence... TikTok comes for Spotify... and a nasty bug at Google Ads is affecting sales reporting. ✅ Follow Tod on LinkedIn: linkedin.com/in/todmaffin/ 📰 Get the Ne...

Google kills off an audience tool — we have expert analysis. TikTok admits its Chinese employees can see your data. Tumblr tries to entice Twitter defectors with naked people. New Zealand plans to regulate Buy Now Pay Later. And why you may be seeing vertical video soon up on the big movie screens. ✅ Follow Tod on LinkedIn: linkedin.com/in/todmaffin/ 📰 Get the Newsletter: Click Here (daily or we...

Amazon merchants may soon get a bucket load of cash — with almost no strings. Snapchat and Amazon partner up on augmented reality. Everyone's back at the office, so why is worker productivity plummeting? Has Facebook's content algorithm gone too far? And good news for people who hate marketing on their smart phone. ✅ Follow Tod on LinkedIn: linkedin.com/in/todmaffin/ 📰 Get the Newsletter...