Today in Digital Marketing

A new tool might make it easier to dip your toes into the retail ad platforms... Twitter burns yet another bridge — but maybe it's the right call. Google's new AI can spy on your shelves. YouTube's new tagging workflow might bring you more local buyers... and a curious decision by LinkedIn.   ✅ Follow Us on Social Media   TRY THE PLATFORM THAT RUNS THIS PODCAST We use Notion to manage...

A big integration for BigCommerce... How will Instagram's change today affect your organic reach? TikTok's strange new podcasting feature... Why employers are sliding into their employees' DMs... and another big fail for Meta's ad approvals bot. ✅ Follow Us on Social Media ✨ GO PREMIUM! ✨   ✓ Ad-free episodes   ✓ Story links in show notes   ✓ Deep-dive weekend editions   ✓ Bette...

The one change that could make your products sell better... Twitter rushes to adjust its new Home feed after reports it was killing engagement... Mastodon is starting to get big platform support... And Netflix's new ads platform struggles to gain traction. ✅ Follow Us on Social Media ✨ GO PREMIUM! ✨   ✓ Ad-free episodes   ✓ Story links in show notes   ✓ Deep-dive weekend editions   ✓ Better...

There's a media spend slowdown? Nobody told TikTok. Microsoft and Google both battle to become the Kings of AI. A stock photo company, meanwhile, takes AI to court. Meta's Oversight Board sends another policy back to the drafting table. And the Twitter Blue revenue even Elon Musk probably doesn't want. ✅ Follow Us on Social Media ✨ GO PREMIUM! ✨   ✓ Ad-free episodes   ✓ Story links...

Google's plans for replacing the third-party cookie hit yet another roadblock. Twitter appears to be locking out dozens of apps. TikTok's privacy banners aren't enough for France. More brands move to Mastodon. And finally — a hint of good economic news for retailers. ✅ Follow Us on Social Media ✨ GO PREMIUM! ✨   ✓ Ad-free episodes   ✓ Story links in show notes   ✓ Deep-dive weekend...

TikTok moves the bar on influencer marketing again. AI is now writing more than you think it is. Twitter tells advertisers "like it or lump it." WordPress just opened up a whole lot of ad placements. And new analytics from YouTube are on the way. ✅ Follow Us on Social Media ✨ GO PREMIUM! ✨  ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editions  ✓ Better audio qua...

Meta is shutting down Creator Studio while Google will shut off some keyword recommendations. Twitter's new feed might be bad news for brands. Apple comes out swinging for Google Business Manager. And here's how to get free money from YouTube. ✅ Follow Us on Social Media ✨ GO PREMIUM! ✨   ✓ Ad-free episodes   ✓ Story links in show notes   ✓ Deep-dive weekend editions   ✓ Better audio qu...

How a veteran porn actor predicted the future of advertising. Say goodbye to any decent ad targeting to teens on Meta platforms. Amazon's Prime service is now available to third-party merchants. Agencies say the ad business is looking up. And some welcome updates to Google Docs. ✅ Follow Us on Social Media ✨ GO PREMIUM! ✨   ✓ Ad-free episodes   ✓ Story links in show notes   ✓ Deep-dive week...

Your creative assets may be training an AI, and you don't even know it. Also: Instagram downscales its commerce efforts. A tsunami of product returns is incoming. Why new year's marketing campaigns are passé. And the very low tech problem some people are encountering with their shopping carts.   ✅ Follow Us on Social Media ✨ GO PREMIUM! ✨   ✓ Ad-free episodes   ✓ Story links in show not...

Millions lost, and still the Ducktail malware continues to sow chaos with online media buyers. Plus: Pinterest pins its hopes on the clean room. Twitter's latest round of layoffs affects the ad platform. Online shoppers spent more in Q4... but at what cost? And the TikTok feature none of us wanted, but probably all of us need.   ✅ Follow Us on Social Media ✨ GO PREMIUM! ✨   ✓ Ad-free episod...

Meta offers better insight into your CAPI and pixel measurement... Google weeds out rules on marijuana... Microsoft offers app store ads... What marketing managers can expect to make in salary this year... and when social media users say they want less politics, so you remove politics, and users say "hey, where did all the politics go?"   ✅ Follow Us on Social Media ✨ GO PREMIUM! ✨   ✓ ...

Microsoft is planning its biggest offensive yet against Google's search engine... personalized ads hit another roadblock... Twitter reverses a major ad policy... And where marketers plan to invest this year.   ✅ Follow Us on Social Media ✨ GO PREMIUM! ✨   ✓ Ad-free episodes   ✓ Story links in show notes   ✓ Deep-dive weekend editions   ✓ Better audio quality   ✓ Live event replays   ✓ Audio...

One of the biggest ecomm platforms breaks into pieces — on purpose. Plus: the company that is burning meetings to the ground. TikTok will let you block kids. Expect more programmatic ads in podcasts. And you'll never guess where AI algorithms are finding themselves now.   ✅ Follow Us on Social Media ✨ GO PREMIUM! ✨   ✓ Ad-free episodes   ✓ Story links in show notes   ✓ Deep-dive weekend edi...

In this final episode of 2022, we take a look at biggest earworm in history — and its shocking history. ✅ Follow Us on Social Media If you like us, you'll love the Ariyh Marketing Science Newsletter — marketing tactics based on science. Get three-minute marketing recommendations based on the latest scientific research from top business schools. 👉 SIGN UP FREE NOW ✨ GO PREMIUM! ✨   ✓ Ad-fre...

Google finally begins to see AI as a threat... Twitter may be blocking your brand's security access... The two companies threatening the current ad industry duopoly... and TikTok says its people in China are totally not using the app to spy on Americans — well, except for a couple of people... ✅ Follow Us on Social Media If you like us, you'll love the Ariyh Marketing Science Newsletter —...

Meta doubles down on Reels... New laws are forcing TikTok's key demo away... Why newspapers are the big winner in media buying... and will 2023 herald a recession in the ad tech business? ✅ Follow Us on Social Media If you like us, you'll love the Ariyh Marketing Science Newsletter — marketing tactics based on science. Get three-minute marketing recommendations based on the latest scienti...

Meta says its Advantage+ campaigns are getting much better — and some brands agree. Twitter adds another badge to its growing list of verification marks. Tumblr jumps on board the livestreaming trend. Microsoft applies for an in-game ad patent, and Adobe's new tool may make cleaning up your audio much easier. ✅ Follow Us on Social Media If you like us, you'll love the Ariyh Marketing Scie...

Slow moves, cautious steps. Marketers tread lightly into 2023. Also: Are Twitter's brand safety updates too little, too late? The major browser makers collaborate on a new tool. Europe really doesn't like Facebook's Marketplace. And a welcome update to the Reels API. ✅ Follow Us on Social Media If you like us, you'll love the Ariyh Marketing Science Newsletter — marketing tactics...

Google's new addition: How your SEO plans might have to change. Also: Social commerce comes to connected TV. The move away from time-based agency compensation. Meta shuts down one of its competitor clones. And Elon Musk shuts down Twitter Spaces because people are using it to talk about him. ✅ Follow Us on Social Media If you like us, you'll love the Ariyh Marketing Science Newsletter — m...

After years of begging, social media managers finally have the one thing they've wanted from Instagram: Support. Also: How one brand is using BeReal. TikTok has three trends marketers should build into their 2023 campaigns. Why Netflix's advertisers are getting refunds. And Walmart bets on a  positively prehistoric marketing channel. ✅ Follow Us on Social Media If you like us, you'll...

Twitter considers an ultimatum: Let us track you, or delete our app. Also: A new brand safety tool for podcasts... Google launches a search status dashboard... The most popular vertical video app goes horizontal... and where marketers are spending these days. ✅ Follow Us on Social Media If you like us, you'll love the Ariyh Marketing Science Newsletter — marketing tactics based on science. Ge...

Why pay an influencer when you can create your own? One country will require disclosures on all AI creative. Chrome's delay means ad blockers can stay — for now. Instagram wants to pick up where Twitter left off. And one of the coolest podcast thingies I've seen in a while. ✅ Follow Us on Social Media If you like us, you'll love the Ariyh Marketing Science Newsletter — marketing tacti...

You've got a hand? Then you've got a wallet, says Amazon. Twitter's ad manager is a ghost-town. More advice to spend less time chasing social commerce. Oglivy opens a lab to create synthetic brand spokespeople. And the reason negative product reviews flood Amazon in the first few weeks of each year. ✅ Follow Us on Social Media If you like us, you'll love the Ariyh Marketing Scienc...

NEW: Get The Top Story each day on LinkedIn! Music labels step up enforcement on social media. Details on Disney+'s new ad tier. And a small but important update to Google Analytics. If you like us, you'll love the Ariyh Marketing Science Newsletter — marketing tactics based on science. Get three-minute marketing recommendations based on the latest scientific research from top business sch...

NEW: Get The Top Story each day on LinkedIn! Watch your back, Google — AI is coming for your ad dollars. Amazon is the latest to become TikTokified. Meta adds a targeting option you probably thought was already there. Brands may have left Twitter, but their data hasn't. And Canadians are flocking to Reddit for the most Canadian reason possible. If you like us, you'll love the Ariyh Marketi...