Today in Digital Marketing

Why some people are calling TikTok's new ad placement the return of irritating banner ads. Also: Digital audio spend grows more in budget share... Apple's plans to offer ads on streaming TV... Why the same three words are taking over LinkedIn... and SnapChat is the latest to dive into the AI chatbot trend. ✅ Follow Us on Social Media   If you like our podcast, you'll love The Daily Up...

Google might be profiting from scam restaurant ads. How the bad economy means better metrics for marketers. Shopify changes up its partner program. Facebook's most popular links go to its competitors. The Figma/Adobe deal might be in trouble. ✅ Follow Us on Social Media   If you like our podcast, you'll love The Daily Upside! The Daily Upside is a free marketing and business newsletter th...

One-sixteenth of 1% and dropping — engagement on social media is at an all-time low. Also: Big updates to Google Performance Max campaigns. Agencies are losing confidence in Meta's ad platform. We have your "get-out-of-Facebook-jail" card. And Instagram's embarrassing porn problem. ✅ Follow Us on Social Media   If you like our podcast, you'll love The Daily Upside! The Daily U...

A new social platform is out and it's built by TikTok. The perils of Amazon review hijacking come to one company. Instagram pivots away from Reels. And why the sudden uptick in Google Ads account suspensions? ✅ Follow Us on Social Media   If you like our podcast, you'll love The Daily Upside! The Daily Upside is a free marketing and business newsletter that covers the most important stori...

The marketing industry holds its breath as an American court decides the future of personalized digital ads. Also: Shopify expands a big fulfillment tool. How your brand's WhatsApp account might be in jeopardy. The price for a popular search API is going way up. And AI finally comes to this podcast. ✅ Follow Us on Social Media   If you like our podcast, you'll love The Daily Upside! The D...

Ads are coming for AI chat... More brands on TikTok are testing in-app checkout ... Digital video overtakes TV... Meta brings Telegram-like ‘channels’ to Instagram... And how to get your next ad placement into the hands of your customers... literally.   ✅ Follow Us on Social Media   If you like our podcast, you'll love The Daily Upside! The Daily Upside is a free marketing and business newsle...

The bots are getting smarter. TikTok copies a failed startup. Shopify's still in the red. Why Uber's car ads are killing it. And pour one out for the granddaddy of web browsers.   ✅ Follow Us on Social Media   If you like our podcast, you'll love The Daily Upside! The Daily Upside is a free marketing and business newsletter that covers the most important stories in a style that's...

Amazon's fees now take more than half of retailers' sales. Forget modeled data, meet synthetic data. Music in your brand's YouTube video might be pricier than you think. Why marketers are paying for phone lines that don't work. And are you seeing a lot of Elon's tweets? There's a reason. And even his biggest fans might not back him up on this one.   ✅ Follow Us on Social M...

Meta finally kills off what was supposed to be the next big thing. One simple copy change could slash your product returns. Google's Topics might favour large web sites. YouTube's new audio feature is great for brands that operate multinationally. And the best use yet for AI: Understanding what the hell teens are talking about.   ✅ Follow Us on Social Media   If you like our podcast, you&...

What's driving scammy digital ads?... Another round of layoffs for a marketing software maker... A sneak peek at how ads will appear on the new Bing interface powered by ChatGPT... Netflix is giving advertisers their money back… And Elon Musk has reached the bargaining stage of grief...  ✅ Follow Us on Social Media   If you like our podcast, you'll love The Daily Upside! The Daily Upside...

YouTube retools its influencer marketing platform... Pinterest's new partnership will bring more content to its platform... and Instagram tries to claw back some engagement.   ✅ Follow Us on Social Media   If you like our podcast, you'll love The Daily Upside! The Daily Upside is a free marketing and business newsletter that covers the most important stories in a style that's engaging...

Shopify takes on the biggest e-commerce seller on the planet. Microsoft bulks up its ads platform. Why reposting old content may be your best organic strategy yet. YouTube adds some new measurement tools. And a favourite free Twitter tool for social media managers might soon be behind a paywall.   ✅ Follow Us on Social Media   If you like our podcast, you'll love The Daily Upside! The Daily U...

Reddit on the rise — could the old-school social platform finally gain momentum with media buyers? TikTok adds some welcome call-to-action ads. Don't worry if you're sweating the third-party data thing: You're not alone. Twitter gets long-winded. And marketers beware: your Valentine's Day campaign might just bomb.   ✅ Follow Us on Social Media   If you like our podcast, you'll...

New tools from Facebook may make managing your brand page easier. Pinterest's revenue is up, its user base is way up: So why did its stock crash? How bricks-and-mortar stores are forcing consumers to cough up their phone numbers. TikTok's no-music test is a complete bomb. And why your brand's legitimate Google Reviews may have been taken down.   ✅ Follow Us on Social Media   If you li...

Google's answer to ChatGPT is revealed — what effect will it have on your organic traffic? Also: The forecast is cautiously optimistic for independent agencies. Is a main Twitter privacy feature broken and leaking data? How to threaten an AI into submission. And restaurants would really like it if you'd stop ordering things you saw on TikTok.   ✅ Follow Us on Social Media   If you like ou...

The secret engagement hack that's very counterintuitive. Google's ad revenue is down, while Amazon's is up. Did Bing accidentally leak its new AI-powered search engine? Twitter's company verification will cost your brand thousands. And how one brand is turning a customer mistake into an ad campaign.   ✅ Follow Us on Social Media   If you like our podcast, you'll love The Daily...

Meta's Q4 brought in fewer ad dollars than the previous year. So why is their stock hitting new records today? Twitter cuts off its nose to spite its face. TikTok's peculiar move to let users reset their algorithm. Changes to Microsoft's ads manager and Google Analytics are coming. And the show about nothing is now controlled by AI.   ✅ Follow Us on Social Media   If you like our podc...

Will Microsoft's plans to build ChatGPT into Bing be the best decision in the company's history? Ad buyers remain bullish on podcasts. TikTok's audience is proving too tempting for marketers. Snapchat's peculiar plan to boost revenue. And do we really need to say this? Stop sharing your customers' personal health data with ad platforms!   ✅ Follow Us on Social Media   If you l...

What can marketers learn about the massive leak of search engine ranking factors... The TikTok trend e-commerce merchants hate... Instagram's founders are building a new social media app... The industry holds its breath for Meta's Q4 results... and PayPal launches a feature you should set up immediately.   ✅ Follow Us on Social Media   TRY THE PLATFORM THAT RUNS THIS PODCAST We use Notion...

A bug on Facebook's ad platform might be messing up your creative... A big brand safety update on Google Ads... Twitter doubles-down on its controversial content relaxations... App developers are flocking to Mastodon... and TikTok's CEO has been called to the principal's office.   ✅ Follow Us on Social Media   TRY THE PLATFORM THAT RUNS THIS PODCAST We use Notion to manage our podcast...

Victory in the clone wars? For better or worse, Meta's TikTok copycat is gaining traction. Also: Instagram launches lead forms. Twitter's new Verified Views... aren't. And a bug at YouTube has disrupted the space-time continuum.    ✅ Follow Us on Social Media   TRY THE PLATFORM THAT RUNS THIS PODCAST We use Notion to manage our podcast workflow, but our parent agency also relies on it...

Instagram in panic as it tries to stem the TikTok content tide. New certifications are coming for Meta's platforms. Substack offers invite-only newsletters. The Facebook ad platform drops a helpful tool media buyers relied on. TikTok's new update blocks DMs. And the solution for Twitter impersonation? Just change the font!   ✅ Follow Us on Social Media   TRY THE PLATFORM THAT RUNS THIS PO...

Meta will help you track down brand copycats. TikTok's ad revenue sharing plan is bombing. Advertisers continue to stay away from Twitter. The two approaches being taken with AI creative. And LinkedIn's good numbers, and bad forecast.   ✅ Follow Us on Social Media   TRY THE PLATFORM THAT RUNS THIS PODCAST We use Notion to manage our podcast workflow, but our parent agency also relies on i...

Got a flashlight? You've just increased sales. WhatsApp for Boomers. A big change in Disney ad targeting. Agencies brace for a slow year ahead. LinkedIn's going to give you up. And a big update for one of the top SEO plugins.   ✅ Follow Us on Social Media   TRY THE PLATFORM THAT RUNS THIS PODCAST We use Notion to manage our podcast workflow, but our parent agency also relies on it to buil...

The man behind the curtain — TikTok's algorithm has secret controls. Instagram chills out on Reels a bit. YouTube's policy violations will be more specific. A new technology for measuring ad campaigns in the metaverse. And is your next agency intern going to be sentient AI?   ✅ Follow Us on Social Media   TRY THE PLATFORM THAT RUNS THIS PODCAST We use Notion to manage our podcast workflow...