Today in Digital Marketing

Google's mysterious algorithm update, ad-tech firms accused of data theft, inflation's strain on brands and customers, and boosting engagement on LinkedIn. 🔘 Follow the podcast on social media 🙋🏻‍♂️ Tod's social media and gaming livestream .  -------------------------------- If you like Today in Digital Marketing, you'll love Ariyh : Marketing tactics based on science: 3-min mar...

Meta Makeover: The platform launches new brand safety controls. Amazon's legal eagles swoop in on takedown abusers. Google is poised to shut down something they once said we marketers should all be using. And two realtors get fired for coming up with a clever and, it turns out, profitable ad campaign. . 🔘 Follow the podcast on social media 🙋🏻‍♂️ Tod's social media and gaming livestream...

We knew it’d come some time, but not this fast: Ads are now in AI chatbot replies. Also: Meta's European users will be able to turn off your targeted ads, major advertisers remain spooked by Twitter, one brand wisely backs off from one of the worst-advised legal battles, and why some AI critics are calling for a moratorium on new development. 🔘 Follow the podcast on social media 🙋🏻‍♂️ Tod&#...

TikTok’s owners initiate Plan B — and it’s already a hit. Deepfake audio ads at scale. YouTube discovers a whole new pool of targeting data. Meta’s Reels revamp. And Google releases an ad library. 🔘 Follow the podcast on social media 🙋🏻‍♂️ Tod's social media and gaming livestream .  -------------------------------- If you like Today in Digital Marketing, you'll love Ariyh : Marketing ta...

Amazon drops the return bomb on customers. Twitter removes any hope of organic reach. Is Utah’s new law marketers’ midnight nightmare? A huge player kills off its metaverse plans. And Google is the latest to introduce the paid blue checkmark. 🔘 Follow the podcast on social media 🙋🏻‍♂️ Tod's social media and gaming livestream .  -------------------------------- If you like Today in Digital M...

Those search results you’re getting may not be real… Pinterest shoehorns commerce into its Shuffles app… LinkedIn helps you spam your friends… TikTok’s new platform… and why Uber Eats is dropping thousands of brands from its app. 🔘 Follow the podcast on social media 🙋🏻‍♂️ Tod's social media and gaming livestream .  -------------------------------- If you like Today in Digital Marketing, you...

TikTok's turbulent testimony — what’s next, after its CEO’s lackluster performance. Microsoft and Google both update their ad lineup. The e-commerce categories poised to dominate. ChatGPT gets a huge upgrade. And why you’re not going to like what science says about how to get more clicks. 🔘 Follow the podcast on social media 🙋🏻‍♂️ Tod's social media and gaming livestream .  ------------...

Canva’s new features for marketers should have Adobe worried. Shopify launches enterprise retail search. Instagram’s latest Reels experiment seems a little desperate. The browser extension stealing your Facebook credentials. And tweets are disappearing, and nobody knows why. 🔘 Follow the podcast on social media 🙋🏻‍♂️ Tod's social media and gaming livestream .  ------------------------------...

Meet the app trying to crack the code of elusive zero-party data. Hipstamatic's retro revival: Has the Instagram killer arrived? TikTok on the tightrope, as brands make backup plans for their ad spend. And all your brand mission work is for naught: Most consumers can't name a single company making a difference. 🔘 Follow the podcast on social media 🙋🏻‍♂️ Tod's social media and gaming...

Pinpointing Profit: The image-based social app has tips for your next campaign. Artful AI — two big players enter the generative AI space. New rules at TikTok cover endorsement deals. And Twitter’s response to concerns over brand safety issues? A poop emoji. 🔘 Follow the podcast on social media 🙋🏻‍♂️ Tod's social media and gaming livestream .  -------------------------------- If you like To...

Big layoffs, big troubles — how the social platforms HR issues are hurting marketing agencies. TikTok spend is stalled while brands wrestle with the app’s potential. Why is Google showing inaccurate prices? Gamers concede the battle for advertising. And when does an AI finally become sentient? When it lies to you. 🔘 Follow the podcast on social media 🙋🏻‍♂️ Tod's social media and gaming live...

Metaverse on hold: Meta's ambitious project hits a snag… Missed connections: the clever account verification tactic… What is businesses' biggest strategy blunder… and the paid blue checkmark makes it to the U.S. 🔘 Follow the podcast on social media 🙋🏻‍♂️ Tod's social media and gaming livestream .  -------------------------------- If you like Today in Digital Marketing, you'll lo...

Pinterest gains momentum as it positions itself as a safe haven for ad dollars... Piracy streaming sites are costing Advertisers millions... A new app connects brands with influencers for paid experiences... Meta's social audio push is on its last legs... And how to grow your audience with cheese toast. 🔘 Follow the podcast on social media 🙋🏻‍♂️ Tod's social media and gaming livestream...

The dream job that isn't — tech workers say they were paid to do nothing. Roblox gives up advertising to its biggest market. The ad market is perking back up, and TV is leading the charge. Snapchat explains why your brand's videos are being throttled. The ad campaign against TikTok filters.  🔘 Follow the podcast on social media 🙋🏻‍♂️ Tod's social media and gaming livestream .  -----...

TikTok wants to cut out the middleman. Meta's job cuts will take out a quarter of the company. The one change to your next campaign that could boost site visits by 20%. Why Netflix might be planning to bail out on its ad partner.  🔘 Follow the podcast on social media 🙋🏻‍♂️ Tod's social media and gaming livestream .  -------------------------------- If you like Today in Digital Marketing...

Desktop for one, mobile for the other, an app for a third — the frustrating reality of organic content workflow, and one solution. Also: TikTok's surprising numbers in older viewers. Wordpress sites are about to enter the Fediverse. Instagram offers some help for B2B marketers. And how bad is regular old TV doing? Let's put it this way. Radio is beating it now. 🔘 Follow the podcast on soc...

If you can't beat them, join them: Instagram joins the federated social media movement. Advertising’s disappointing return to gender stereotypes... You're not going to believe what Twitter's new API pricing plan is... Meta pulls the plug on its creator fund... and AI that literally will read your mind. 🔘 Follow the podcast on social media 🙋🏻‍♂️ Follow Tod on social media .  --------...

Your ads beside fake content — how generative audio AI is raising big brand safety questions... TikTok reveals its top-performing ad copy... The top 3 creative tests to run on your campaign... Reddit is killing its Clubhouse clone... and oh what a tangled web we weave, when first we practice to tap the heart on Instagram photos. 🔘 Follow the podcast on social media 🙋🏻‍♂️ Follow Tod on social me...

YouTube kills off its most visible ad placement. The real reason Facebook is bringing messaging back to the main app. LinkedIn accused of gouging recruiters. Is ChatGPT for marketers overblown? And proof that Google has gotten drunk on AI and has lost touch with reality. 🔘 Follow the podcast on social media 🙋🏻‍♂️ Follow Tod on social media .  -------------------------------- If you like Today i...

TikTok is getting ready to compete head-on with Google. Where the ad dollars will go if TikTok gets banned. Microsoft rolls out some nice updates to its ads platform. And Elon Musk's plan to rid Twitter of bots appears to be backfiring. ✅ Follow Us on Social Media 🎮Tod's gaming livestreams: Twitch | YouTube If you like Today in Digital Marketing, you'll love Ariyh : Marketing tactics...

Is Twitter on its last legs? A gloomy retail forecast ahead. Amazon is cleaning up in advertising. LinkedIn's new AI-based collabs. And a nasty bug plaguing some Meta ad campaigns. ✅ Follow Us on Social Media 🎮Tod's gaming livestreams: Twitch | YouTube   What is the best cloud storage platforms for creatives? Read this comparison of five storage platforms: Dropbox, Google Drive, Microsof...

Your site's customer support widget could get you in hot water... Facebook Reels get a big upgrade... Meta kills "Paid Partnerships" (sort of)... An unlikely newcomer to the metaverse... and the TikTok feature everybody's creeped out over. ✅ Follow Us on Social Media 🎮 Tod's live Twitch stream   What is the best cloud storage platforms for creatives? Read this comparison of f...

The social media engagement you probably DON'T want — fact-checkers commenting on your ad. Also: YouTube outlines its vision for video AI, while the FTC warns advertisers and platforms about promising too much for the technology. Media buyers are wary of chatbot ads. And Pinterest's new ad placement is coveted space indeed. ✅ Follow Us on Social Media 🎮 Tod's live Twitch stream   Wha...

Meta shines up some impressive numbers, but marketing agencies remain wary. A look at the topics people are talking about on Facebook and Instagram. The co-founder of Twitter has launched a competing service. LinkedIn adds tools for job searches. And here they come: Ads inside audiobooks. ✅ Follow Us on Social Media   If you like our podcast, you'll love The Daily Upside! The Daily Upside is...

New targeting options are now available for LinkedIn... The secret to getting consumers to use your coupons... Has BeReal lost its marketing mojo? TikTok launches new sounds just for marketing campaigns... and searching for brand mentions on Reddit just got a lot easier. ✅ Follow Us on Social Media   If you like our podcast, you'll love The Daily Upside! The Daily Upside is a free marketing a...