Today in Digital Marketing

Facebook Fraud: How Meta’s blue checks have turned into an opportunity for hackers to target digital marketers. Also: Microsoft speeds its chatbot ahead with an Ads AI. What this month’s Google Ads announcements might include. And the one thing LinkedIn really, really does not need… is coming to the platform. . 🔘 Follow the podcast on social media 🎙️ Subscribe free to our other podcast " Behi...

Creator Comeback – will influencers lead Snapchat back to the promised land? Amazon’s TikTok-like shopping feed is ready. Amazon poaches a senior ad executive from Meta. The video game that’s scooping up ad dollars. And is this YouTube’s best channel makeover yet? . 🔘 Follow the podcast on social media 🎙️ Subscribe free to our other podcast " Behind the Ad " 🙋🏻‍♂️ Tod's social media...

Cutback Commerce: Shopify chops 20% of its workforce. TikTok expands Pulse Ads… American regulators want new data restrictions on Meta, the shift in YouTube viewing habits, and why a song from the Pixies is causing a whole lot of people digital grief. . 🔘 Follow the podcast on social media 🎙️ Subscribe free to our other podcast " Behind the Ad " 🙋🏻‍♂️ Tod's social media and gaming l...

Influencer Invasion: Has BeReal finally jumped the shark? Clever ad placements from Peacock, Roku, and Snap… Whether sending gifts to your B2B clients works… LinkedIn will now write your cover letter… and YouTube has some bad news for brands whose accounts were suspended. . 🔘 Follow the podcast on social media 🎙️ Subscribe free to our other podcast " Behind the Ad " 🙋🏻‍♂️ Tod's soci...

Leisurely Lure: How one change to your online product videos could boost your sales. Also: Big updates from Microsoft’s ad platform, Twitter dropped by the world’s largest web platform. Instagram has new policies for UGC. Why you should stop using “Coming Back Soon” pages for web site migrations. And much more. . 🔘 Follow the podcast on social media 🎙️ Subscribe free to our other podcast " Be...

New ads for a new format: YouTube goes all in on vertical. Also: Meta takes yet another perfectly good targeting tool and throws it in the trash. Instagram has a new way for brands to source user-generated content. And it’s Meta Monday: Andrew Foxwell is here for a look at what the week ahead on that platform looks like. . 🔘 Follow the podcast on social media 🎙️ Subscribe free to our other podcas...

Unraveling the syntax sales secret, consumers rebel against greedflation, Pinterest partners with Amazon, Snapchat faces its first revenue decline, and Gen Z’s latest obsession: sludge content. We’ll explain. . 🔘 Follow the podcast on social media 🎙️ Subscribe free to our other podcast " Behind the Ad " 🙋🏻‍♂️ Tod's social media and gaming livestream . ✨ GO PREMIUM! ✨   ✓ Ad-free e...

In the end, everyone pays the Zuck — Meta’s aggressive new plan to tax your sales. Also: The bots are writing Amazon reviews… warehouses are feeling the hangover from drunken spending… and YouTube adds some welcome new ad placements. . 🔘 Follow the podcast on social media 🎙️ Subscribe free to our other podcast " Behind the Ad " 🙋🏻‍♂️ Tod's social media and gaming livestream . ✨ GO...

Behind the scenes of the iconic Apple ad "1984”.  Tell us what ad campaign we should feature next: https://tally.so/r/mDB8kj . 🔘 Follow the podcast on social media 🎙️ Subscribe free to our other podcast " Behind the Ad " 🙋🏻‍♂️ Tod's social media and gaming livestream . ✨ GO PREMIUM! ✨   ✓ Ad-free episodes   ✓ Story links in show notes   ✓ Deep-dive weekend editions   ✓ Better...

Zuckerberg vs Musk: The showdown for the very future of Twitter. Deepfake election ads aren’t just theory any more. Google ad revenues fall again. An entire country recommends its citizens block online ads. And today’s the day — a major programming announcement about this very podcast. . 🔘 Follow the podcast on social media 🎙️ Subscribe free to our other podcast " Behind the Ad " 🙋🏻‍♂️...

Dazed and confused — marketers wake up to overspending on their ad accounts, as Meta engineers scramble to fix the bug. Also: Shopify’s one-stop fintech ambition, unraveling the Pinterest algorithm, YouTube live shopping's product drops are finally coming, and chatbots in your web analytics. . 🔘 Follow the podcast on social media 🙋🏻‍♂️ Tod's social media and gaming livestream . --------...

Rethinking keyword blocklists, the problem with multi-channel marketing, LinkedIn lifts the veil on its algorithm, and it’s come to this: Now you have to pay Twitter… to pay Twitter. . 🔘 Follow the podcast on social media 🙋🏻‍♂️ Tod's social media and gaming livestream . -------------------------------- THE Event for Marketers, Creators, and Entrepreneurs CEX The Creator Economy Expo is for...

Are we getting closer to ad managers with just one button? Microsoft drops Twitter from its social media platform. Why Europe wants your brand to stop running issue-based ads. Snapchat bets the farm on AI filters. And how much you stand to make from the Facebook class-action settlement — spoiler alert: it ain’t much. . 🔘 Follow the podcast on social media 🙋🏻‍♂️ Tod's social media and gaming...

TikTok's ten-minute triumph, Safari's third-party throttling, Instagram's bio link bonanza, and Amazon’s porn predicament. . 🔘 Follow the podcast on social media 🙋🏻‍♂️ Tod's social media and gaming livestream . -------------------------------- THE Event for Marketers, Creators, and Entrepreneurs CEX The Creator Economy Expo is for digital marketers, content creators, and entrepr...

The perfect influencer follower size for you to partner with… exploring the decline of email conversions… Meta has stopped pitching advertisers on the metaverse… and mass disapprovals for Google ads are back. . 🔘 Follow the podcast on social media 🙋🏻‍♂️ Tod's social media and gaming livestream . -------------------------------- THE Event for Marketers, Creators, and Entrepreneurs CEX The Cr...

Google in panic, as the company rushes to push out its AI-based search engine upgrade. Meta tries seducing marketers with discounts. Fake ChatGPT extensions are stealing personal data, and Reddit cozies up to ad agencies. . 🔘 Follow the podcast on social media 🙋🏻‍♂️ Tod's social media and gaming livestream . -------------------------------- THE Event for Marketers, Creators, and Entrepreneu...

Science in the crosshairs — but this time, it’s marketers pulling the trigger. Are we starting to see signs of saturation in the short-form video ad boom? Meta churns out more updates for Reels. And has Gen Z grown tired of authenticity? . 🔘 Follow the podcast on social media 🙋🏻‍♂️ Tod's social media and gaming livestream . -------------------------------- THE Event for Marketers, Creators,...

Where to find your best prospects, broken out by generation. Will Facebook’s new AI-generated stories help campaigns or hurt authenticity? Google’s Reviews algorithm now pulls in more than products. and Snapchat’s two big announcements for marketers. . 🔘 Follow the podcast on social media 🙋🏻‍♂️ Tod's social media and gaming livestream . -------------------------------- If you like Today in...

Are free product returns the next victim of the economy? The U.S. government gets serious about hijacked reviews. TikTok’s plans for a new Explore function. And LinkedIn’s new verification: No checkmarks, and no cost. . 🔘 Follow the podcast on social media 🙋🏻‍♂️ Tod's social media and gaming livestream . -------------------------------- If you like Today in Digital Marketing, you'll lov...

Biden's influencer press room, Mailchimp's AI email writer, TikTok shopping struggles, the power of free shipping, Twitter Circle's mystery, Russian accounts resurface on Twitter, debating Twitter ad spend, and Meta bridges WhatsApp and Facebook. . 🔘 Follow the podcast on social media 🙋🏻‍♂️ Tod's social media and gaming livestream . -------------------------------- If you like T...

In 2017, Microsoft's video game brand — Xbox — went onto social media and congratulated its competitor Nintendo, on the launch of its new Switch console. That same year, the New York Times encouraged people to read other news sources like The Wall Street Journal. The Oreo cookie brand once told its fans how irresistible the competing Kit Kat chocolate bar was. As marketers, we're taught ea...

We’ve heard the advice before: If you want to reach the younger generation of consumers, make sure you’ve got a story to tell about the good you’re doing in the world. Corporate social responsibility (known as CSR) has become an integral part of a digital marketing plan. But have we been doing it wrong all this time? Dionne Nickerson is an Assistant Professor of Marketing at the Kelly School of Bu...

The details of Meta’s plan to charge you to create ad campaigns, while slashing its support teams. Also: Why your podcast ads should target “co-listeners.” The staggering amount of suboptimal ad creative. And Google’s urgent warning about a YouTube account scam happening right now. . 🔘 Follow the podcast on social media 🙋🏻‍♂️ Tod's social media and gaming livestream . ----------------------...

The new advertising model for video games is here and it’s going to change everything. Also: Why industry experts say a new U.S. ad privacy law is lacking. Substack goes after defecting Twitter users, and can an AI chatbot be sued for defamation? We may find out soon enough. . 🔘 Follow the podcast on social media 🙋🏻‍♂️ Tod's social media and gaming livestream . -----------------------------...

When big is small — Is Amazon’s confusing glitch hurting small sellers? A security hole in one of the world’s most popular WordPress frameworks. A long-awaited Twitter alternative launches. And Facebook finally, mercifully retires the Code Generator. . 🔘 Follow the podcast on social media 🙋🏻‍♂️ Tod's social media and gaming livestream . -------------------------------- If you like Today in...