Today in Digital Marketing

Google vs Trademarks — And your brand may come out the loser. More details leak out about Meta’s Twitter killer. The AI is ready and Zuckerberg will unleash it first in the most bizarre place. And the answer to the question: What are the lyrics to the closing theme of WKRP in Cincinnati? . Thanks to our sponsors! - Riverside.fm : Use the code TODAY to get 15% off any individual plan.  - Go to brev...

LinkedIn has some new ad placements, Salesforce and Twilio roll out their AI tools, new research finds consumers expect more from you than you think, and the dangerous age of generative AI in political ads has arrived. . Thanks to our sponsors! - Riverside.fm : Use the code TODAY to get 15% off any individual plan.  - Get started with Brevo for free by going to brevo.com and use the promo code DIG...

More detail on where marketing budgets are going. Will your commerce platform make the same overpricing mistake Dell did? WordPress unveils an AI writing assistant.  On the Premium Podcast, our Google Ads correspondent Jyll Saskin Gales gives us all the details behind the platform’s two new campaign types: video views and demand gen. . ✨ GO PREMIUM! ✨   Get these exclusive benefits when you upgr...

TikTok moves into second place — what does it mean for the former #2? Also: Instagram’s testing a chatbot because of course they are. Walmart adds new in-store placements. And Google Ads suffers a big crash this morning. . ✨ GO PREMIUM! ✨   Get these exclusive benefits when you upgrade:   ✓ Weekly Meta Ad platform updates with Andrew Foxwell   ✓ Weekly Google Ad platform updates with Jyll Saskin...

Meet the new breed of octogenarian influencers. Why a big chunk of Reddit will go dark next week. Twitter’s ad business continues to crumble. Apple's big announcements today had one hidden pothole for marketers. And a cautionary tale: Make sure you renew your brand’s domain name. Or else, well, it’s not pretty. . 🔘 Follow us on social media 🎙️ Subscribe free to our other podcast " Behind...

The head of Twitter’s trust and safety team is out, and paying users appear immune to policy enforcement. Shopify launches a rewards program. WordPress takes on Substack. And too bad you slaved over writing the perfect headline — AI is rewriting it. . 🔘 Follow us on social media 🎙️ Subscribe free to our other podcast " Behind the Ad " . . If you like Today in Digital Marketing , you’ll lo...

Instagram Inception: Why one brand runs multiple accounts on the same platform. Also: Will API fees kill off your favourite third-party marketing tool? BeReal is adding messaging. Agencies accept their cookie fate. And more. . 🔘 Follow us on social media 🎙️ Subscribe free to our other podcast " Behind the Ad " . . If you like Today in Digital Marketing , you’ll love Morning Brew . Get sma...

Creator Clarity: Instagram tests new transparency tools. Texas is the latest state to let people out out of targeted ads. How retailers are using GPT to boost sales. LinkedIn’s AI will now make lazy recruiters lazier. And Snapchat’s generative AI is cool, but not free. . 🔘 Follow us on social media 🎙️ Subscribe free to our other podcast " Behind the Ad " . Increase Your Amazon Sales with...

A change to Meta's offline conversions API isn't as scary as they make it sound. Ten straight months of ad spend declines — but is an end in sight? Also, good news for marketers who use WhatsApp. New insights for Microsoft’s ad pixel. And important Google data is now nearly three days behind.  . 🔘 Follow us on social media 🎙️ Subscribe free to our other podcast " Behind the Ad " ....

Yang Wang is an Assistant Professor of Marketing at the Fox School of Business at Temple University. He and his colleagues have just published some new research in the Journal of Marketing Science. His paper is called “ How Support for Black Lives Matter Impacts Consumer Responses on Social Media. ”  . 🔘 Follow us on social media 🎙️ Subscribe free to our other podcast " Behind the Ad " ....

Vanishing Views: Why has Twitter stopped reporting one of the platform's most important metrics? Also: The peculiar Captcha that isn't real. And Snapchat nails enhanced AR. . 🔘 Follow us on social media 🎙️ Subscribe free to our other podcast " Behind the Ad " . Increase Your Amazon Sales with Micro-Influencers How sending free products to Micro-Influencers has helped brands 5X rev...

Instagram’s API just got a big upgrade. YouTube kills Stories. New intent signals for LinkedIn. TikTok is testing an AI chatbot. Google’s AI now writes video descriptions. . 🔘 Follow us on social media 🎙️ Subscribe free to our other podcast " Behind the Ad " . Increase Your Amazon Sales with Micro-Influencers How sending free products to Micro-Influencers has helped brands 5X revenue in 2...

Pricing Placebos: Was our best pricing strategy wrong all along? More delays to get your hands on TikTok search ads. More cuts at Meta, as its platform shows the strain. And who needs human podcast hosts any more when AI bots can just… wait…. What? . 🔘 Follow us on social media 🎙️ Subscribe free to our other podcast " Behind the Ad " . Increase Your Amazon Sales with Micro-Influencers How...

Google puts all its chips behind AI-driven ads — but will the marketing industry take the bet? Also: Twitter is re-publishing tweets you may have deleted… a creepy Facebook bug sending unintended friend requests… and an embarrassing blunder has one brand rethinking its influencer marketing strategy. . 🔘 Follow the podcast on social media 🎙️ Subscribe free to our other podcast " Behind the Ad...

Today is a big day for the folks who run Google's ad platform - it is Google Marketing Live day, their annual announcement-fest. We'll have coverage in today's regular episode, which will be coming your way later today, PLUS more analysis over the next few days as the industry reacts to the changes. But before this morning's big keynote, myself and four Google marketing pros gather...

Behind the scenes of Budweiser marketing campaign called "True" — but which everyone knows as the "Wasssuuuup?!" TV ad. Tell us what ad campaign we should feature next: https://tally.so/r/mDB8kj . 🔘 Follow the podcast on social media 🎙️ Subscribe free to our other podcast " Today in Digital Marketing " 🙋🏻‍♂️ Tod's social media . 💵 Send us a tip 🤝 Join our Slack: to...

Facebook Funnels — Meta launches new lead gen tools, while continuing to battle European regulators… The mobile app economy is now a half-trillion dollars and ads make up most of that. Google’s near miss with mobile irrelevance. And the poor unfortunate souls at YouTube try to explain a bizarre glitch. . 🔘 Follow the podcast on social media 🎙️ Subscribe free to our other podcast " Behind the...

Biting the Biscuit: The removal of third-party cookies has begun. Also: What people are seeing on Facebook these days, how will consumers react to YouTube’s new unskippable 30-second ad format, and the Twitter exodus is no longer a question. . 🔘 Follow the podcast on social media 🎙️ Subscribe free to our other podcast " Behind the Ad " 🙋🏻‍♂️ Tod's social media and gaming livestream...

Tangled Terms — why one new player in the TV ad space is being red flagged. Meta swipes left on its Kustomer platform. Instagram Stories finally get the upgrade marketers have wanted. And YouTube continues to beef up Shorts — this time with revenue analytics. . 🔘 Follow the podcast on social media 🎙️ Subscribe free to our other podcast " Behind the Ad " 🙋🏻‍♂️ Tod's social media and...

Ghosted by Gmail — why thousands of brand email accounts may be deleted. Also: Amazon is about to jump into the chatbot game. Agencies taking big steps toward generative AI. New marketing tools for TikTok. The looming death of cable TV. And Google relaxes some of its ad policies. . 🔘 Follow the podcast on social media 🎙️ Subscribe free to our other podcast " Behind the Ad " 🙋🏻‍♂️ Tod&#3...

Artificial Acumen: Behind the overhaul of Meta's new ads AI. Also: LinkedIn will suggest new ways to spam inspiration porn. Reddit gears up to try social commerce. The big catch behind a new TV. And Twitter’s last gasp: Will its new CEO rescue the beleaguered platform? . 🔘 Follow the podcast on social media 🎙️ Subscribe free to our other podcast " Behind the Ad " 🙋🏻‍♂️ Tod's soc...

Facebook Facelift: Meta unveils its generative ad tools — is copywriting a dying profession? Also: TikTok partners for video shopping ads, where the social platforms themselves are advertising, the latest Google Calendar change is sus, online prices buck the inflation trend, and meet the influencer who trained an AI on her personality, and is charging fans $1 a minute to flirt with her. . 🔘 Follo...

It was a big day for Google — maybe one of its most important. But will yesterday’s AI announcements shift the hype tide back in the company’s favour? More social media will make it to Google’s search engine. Pinterest simplifies its main post type. And the best times to post on social media for 2023. . 🔘 Follow the podcast on social media 🎙️ Subscribe free to our other podcast " Behind the A...

Shop Setback: TikTok becomes the latest company to push back commerce plans… Why brands get it wrong on Mother’s Day, Amazon's pursuit of the great ad duopoly is getting real, Bluesky is working on live audio, and why Gmail users are up in arms over a new ad placement. . 🔘 Follow the podcast on social media 🎙️ Subscribe free to our other podcast " Behind the Ad " 🙋🏻‍♂️ Tod's soc...

Roomy results: Why clutter AND white space will increase your clickthrough rate. What does tracking even mean when most consumers clear everything out anyway? It is time for agencies to ditch the pitch? Plus, Meta's new Reels initiative, Amazon's in-store incentives, and more. . 🔘 Follow the podcast on social media 🎙️ Subscribe free to our other podcast " Behind the Ad " 🙋🏻‍♂️ T...