Today in Digital Marketing

The fallout from YouTube's standards snafu. Has the live game show hype been reincarnated on TikTok? Buying on Shopify using a TV remote. And finally, some good news for ad agency people. And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… Andrew Foxwell joins me to chat about how Threads might shake up media buying on the Meta platform....

Twitter traffic keeps declining, while Meta’s challenger hits 100 million users. Why almost half of shoppers unsubscribe from your brand emails. Google’s Universal Analytics is still collecting data. And the court case over whether an emoji can indicate acceptance of a contract. . Thanks to our sponsors! - Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping ....

Marketplace Mayhem — Shein takes on Amazon and learns some hard lessons. Planning tips for when the holiday buying season comes earlier every year. Twitter’s dynamic product ads are broken. And podcasting is 20 years old today. . Thanks to our sponsors! - Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping . ✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨ Get these exclusive benefits when...

It has the users of Instagram, the advertisers of Facebook: Is Threads the threat to Twitter it seems to be? Plus: TikTok loses popularity, B2B buyers are younger than you think, and why YouTube is rewriting the comments left on your brand’s video. . Thanks to our sponsors! - Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping . ✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨ Get these ex...

When the right strategy to getting consumers reviews is to hold off asking for them. A nice update to Google Ads editor. Will there be anything left on Twitter if you’re not paying Elon’s monthly fee? And ChatGPT’s best feature has been paused because people were abusing it — this is why we can’t have nice things. And on the ad-free Premium Podcast, which you can learn more about by tapping Go Pre...

Marketing Misstep: How Shein's influencer snafu has implications for your next creator campaign, while the U.S. introduces stricter rules for collaborative campaigns. And Pinterest’s new idea is equal parts brilliant and terrifying — could it cause a backlash in its user base? . Thanks to our sponsors! - Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your f...

Big changes coming to Google campaigns targeting your brand name. TikTok clamps down on advertising to young people. With Reddit under siege, how will this affect your brand safety on the platform? And why is Instagram suddenly deleting accounts in one specific category? . Thanks to our sponsors! - Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your first three...

Do Google's ad placements violate its own standards? Why your ad might be being dumped on an AI-generated spam site. LinkedIn wants to push personal updates out of its feed. And the social app caught lying by its own board of directors. And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… a full deep-dive into the upcoming shutdown of Goog...

TikTok gives up on its copycat, while asking creators to make ads on spec. Google gets ready to roll out the Topics API but will anyone use it? A big bug at LinkedIn may have ignored posts you'd scheduled. And on the ad-free Premium Podcast, which you can get by tapping GO PREMIUM in the show notes… Andrew Foxwell on Meta’s new Engaged-view attribution, and what its new “Extreme Budget Warning...

Amazon tries to disrupt delivery — again, but this time in the most bizarre way. How Adobe plans to ease your AI legal concerns. Google’s new search feature is aimed squarely at Reddit. And the billboard that’s equal parts clever and creepy. . 🎙️ We are hiring a Lineup Producer! Get more information at https://b.link/lineup   . . Thanks to our sponsors! - Go to brevo.com to sign up for Brevo for f...

A panel discussion on the role of creative in an AI world, from Meta's recent Performance Marketing Summit. Featuring: Jimmie Stone, Meta's Head of Creative Shop; Matt McKim, Meta's VP of Auction Science; Juhi Pikale, Marketing Director, Fabletics; and Frank Lee, CEO & Co-Founder of RealEyes Digital. -- Each day this week, we are putting an extra episode in your feed — earlier this...

The dark horse of social platforms is looking up... Bad news for Reddit ahead of a planned IPO. LinkedIn's generative AI is one step closer to annoying you with even more humblebrag posts and inspiration porn. And is this video game campaign the world’s smartest ad placement? . Thanks to our sponsors! - Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your fi...

Matt Steiner, Meta's VP of Engineering, talks about generative art, chatbots and how Meta views the future of advertising in a machine-learned world. - Each day this week, we are putting an extra episode in your feed — earlier this month Meta recently held its Performance Marketing Summit . Since Meta is such a big part of many marketers' spend, we are replaying some of the most relevant p...

YouTube goes full TikTok with video responses, TikTok launches a new in-stream shopping feature… and the company’s chief operating officer has thrown in the towel.  . Thanks to our sponsors! - Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your first three months of Brevo’s Starter & Business plan! - Go to HelloFresh.com/digital16 and use code digital16 for...

Kristen Durkin, Meta's Marketing Product Director for Ads, walks through their roadmap of upcoming ad products they say will impact campaign strategies in the years ahead. - Each day this week, we are putting an extra episode in your feed — earlier this month Meta recently held its Performance Marketing Summit . Since Meta is such a big part of many marketers' spend, we are replaying some...

Shopify extends Shop Pay to non-Shopify retailers. The U.S. is suing a huge commerce player for allegedly using dark pattern UI. Twitter now says a common organic content practice brands have used for years on the platform might get your account banned. And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… Google’s new ads library — how you can...

Jake Bailey, Head of Industry, Disruptors and Venture Capital at Meta, talks about a refreshed set of Performance 5 pillars they've developed. He covers off some new best practices for the Conversions API as well, including some shocking ones like recommending you drop all interests targeting. - Each day this week, we are putting an extra episode in your feed — earlier this month Meta recently...

Where you place your ad disclosure matters. The content your consumers find on social media that will make them disengage from your brand. How Snapchat is using its AI as a trojan horse into the ad platform.  And on the ad-free Premium Podcast, which you can sign up to by tapping Go Premium in the show notes, Andrew Foxwell on Meta’s recent automation announcements — how it will affect creative, p...

An important targeting option used by small and local businesses is now gone — why Meta keeps pulling control from advertisers. Also: More details emerge about Apple’s plans to limit ad tracking. More than a third of consumers think most online ads are AI-generated. And can we trust any metrics from Twitter any more? . Thanks to our sponsors! - Go to brevo.com to sign up for Brevo for free and use...

Tod interviews Frank Cabano, co-author of a new marketing science research paper called “Don’t tell me how much to tip: The influence of gratuity guidelines on consumers’ favorability of the brand.” . Thanks to our sponsors! - Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your first three months of Brevo’s Starter & Business plan! . ✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨ Get t...

The big effect one tiny change to your Google Business Profile has. Google gets out of the domain name business. Reddit’s CEO is now threatening striking communities. And a recap on one of the biggest changes coming to digital marketing on July 1 — are you ready? . Thanks to our sponsors! - Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your first three months...

Small checkbox, big repercussions: How Meta’s compliance with EU regulations will affect your ad campaigns. Online prices see the largest drop since the pandemic. Pinterest and LinkedIn add new video placements. And has the tech world finally fixed the creepy disfigured hands that generative AI produces? . Thanks to our sponsors! - Go to brevo.com to sign up for Brevo for free and use our code TOD...

The new AI that might just revolutionize clothing sales. How the ongoing Reddit strike is affecting ad campaigns. A new design coming for the Google Ads UI.  And on the Premium Podcast, which you can get by tapping GO PREMIUM in the show notes… Jyll Saskin Gales breaks down Google’s plans to convert all your phrase and exact match keywords into broad match — how soon before keyword buying doesn’t...

The trick to making your content more memorable? Delete it. Also: Instagram’s API gets a nice upgrade. TikTok puts its bets on visual search. Marketing executives over 40 — your intern has no idea what you’re saying. And on the Premium Podcast, which you can sign up to by tapping GO PREMIUM in the show notes: What's working this month for ad creative on the Meta platform, and one veteran ad bu...

How will Reddit react to today's massive moderator protest? Also: Twitter's latest cost-saving move is likely to even further erode what's left of its trust and safety tools. TikTok joins the generative AI crowd. And Twitch backs off its controversial ad guidelines. . Thanks to our sponsors! - Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your firs...