Today in Digital Marketing

Today: Sure, it’s catchy. But new research shows your “kewl” brand name is hurting your sales. Also: Google refunds advertisers for its video ad mishaps. The OG commerce platform eBay has some new tricks for media buyers. And the new concept of TikTok agencies of record. . 🌍 Follow us on our social media 📰 Subscribe FREE to our daily newsletter . Thanks to our sponsors! - Go to HelloFresh.com/di...

Today: The Hollywood strike reshapes advertiser strategies, Buzzfeed turns to AI for engagement, and Google Ads updates Shopping campaign bidding. . 🌍 Follow us on our social media 📰 Subscribe FREE to our daily newsletter . Thanks to our sponsors! - Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping ✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨ Get these exclusive benefits when you u...

Today: Instagram denies reports it’s working on a very Twitter-like feature… a podcast network scales host-read ads… Snapchat’s new after-dark sharing… and what does the new Brand Authority metric give us? . 🌍 Follow us on our social media 📰 Subscribe FREE to our daily newsletter . Thanks to our sponsors! - Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shippin...

Today: Instagram wants to let regular users post on your brand’s content. YouTube will soon ban web links on Shorts videos. The nuclear approach to SEO. Amazon’s product descriptions are about to get even worse. And one Canadian woman’s plight: Amazon keeps sending her shoeboxes and won’t stop. . 🌍 Follow us on our social media 📰 Subscribe FREE to our daily newsletter . Thanks to our sponsors! -...

Today: They’re all over TikTok, but those videos aren’t real — tell that to the marketers scrambling to make them. Also: Google beefs up its platform for Q4… YouTube’s new “feature” sure seems punitive… And on the ad-free Premium Podcast, which you can learn more about by tapping [Go Premium] in the Show Notes… Jyll Saskin Gales on Google's Responsive Search Ads and how their new updates docum...

AI disrupts YouTube thumbnails, CTV ad placement remains elusive, why you might need to block GPT from crawling your brand’s web site, and the social app paying people to watch ads. . 🌍 Follow us on our social media 📰 Subscribe FREE to our daily newsletter . Thanks to our sponsors! - Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping ✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨ Get...

In this special episode, a deep-dive into auditing your Meta ad account. Tod speaks with Alex Afterman — Alex has been managing Meta ads for almost a decade now, for a wide range of ecommerce clients. His web site is 1111digital.com . . Thanks to our sponsors! - Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping ✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨ Get these exclusive benefits...

Meet the generation redefining brand loyalty. TikTok tests privacy-aware campaigns. Amazon’s ad sales were stratospheric. And X marks the spot… wait… how come we can’t see the spot any more?? . 🌍 Follow us on our social media 📰 Subscribe FREE to our daily newsletter . Thanks to our sponsors! - Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping ✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨...

It’s the new banner blindness — and it’s what’s behind the rush to use social media influencers. Also: How many are too many? At what point will Google penalize you for too many keywords? How does the salary of your agency salespeople compare to others? And Reels creators are steaming mad after being told they’re not getting paid what they thought they’d be. . 🌍 Follow us on our social media 📰 S...

Are brand safety tools too white? That video editor you’re using might be leaking your brand’s data. A mixed bag of growth for Pinterest. And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… Google will soon remove Similar segments from all ad groups and campaigns. What does this mean for your campaigns? . 🌍 Follow us on our social media 📰 S...

They don’t want to, but they might have to — how Meta’s proposal for handling personalized ads might cripple their ad business. Microsoft’s version of Performance Max is out in the wild. Will YouTube summarize your brand’s videos accurately? And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… Product tags without the cut: More on Meta’s plans...

Why experts say the X super-app is doomed from the start. Instagram is testing some nice generative AI tools that can help your organic content. A new B2B ad network launches. And the new Ad disclosure labels at Bing are almost invisible. Is this good news for marketers? . 📰 Subscribe FREE to our free daily newsletter . Thanks to our sponsors! - Go to HelloFresh.com/digital16 and use code digital...

Netflix drops ad prices… The final numbers on media spend during Prime Day… Why the Barbie blockbuster isn’t a financial boon... And TweetDeck will soon have psy-ops. . 📰 Subscribe FREE to our free daily newsletter . Thanks to our sponsors! - Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping ✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨ Get these exclusive benefits when you upgrade:...

AI Anxiety: Are Shopify’s plans for robot reps the dark future of customer service? Slowdown? What slowdown? Facebook hits 3B monthly active users. Warnings rise as the new iOS approaches. And Reddit unveils its own version of the much maligned blue checkmark. . Thanks to our sponsors! - Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping ✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨ Ge...

Desperate times: Twitter slashes ad prices, while threatening its shrinking advertiser base. Google’s Dynamic Search Ads get an upgrade that is making media buyers nervous. Shopify launches a credit card for its merchants. And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… Google wants you to move your Dynamic Search Ads and Display campaign...

Branding Blunder: The reviews are in, and nobody thinks Twitter’s new name is going to help the beleaguered company. Also: Threads moves fast to capitalize on Elon’s latest fumble. TikTok finally gets ready to launch its e-commerce platform. And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… how to close the deal when your Meta shopping camp...

High workload, low pay — the real story behind Google’s outsourced ad reps. Also: Whatever brand equity was left in Twitter has been X’ed out, and TikTok wants in the space now. Your brand’s Business Profile gets automated FAQs. And you’ll never guess what an NFT of the world’s first tweet sells for now: Spoiler alert — almost nothing. . Thanks to our sponsors! - Go to HelloFresh.com/digital16 and...

What ad budgets are spent in Vegas, stay in Vegas… Your brand’s AI-generated content may soon come with a watermark… YouTube rolls out a handy update for brands and creators... TikTok releases its version of the Meta Ad Library. . Thanks to our sponsors! - Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping ✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨ Get these exclusive benefits when...

Microsoft takes a page — and a name — from Google. Will Amazon’s latest announcement change how companies ship products? More payments coming from the palm of your hand. And Reddit's open-source art project is going about as well as you think it is. . Thanks to our sponsors! - Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping ✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨ Get these...

A big legal decision that could have changed social media forever. Pinterest gets deep. Meta waits for Europe. Google tells us how well AI-generated content will rank. And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… Jyll Saskin Gales joins me for our weekly update on the Google ad platform. . Thanks to our sponsors! - Go to HelloFresh.com...

Email exploit: How one message could bring down your brand’s WhatsApp account. Bing’s chatbot wants to be in big agencies. The Twitter challenger with dark clouds in its blue skies. And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… Andrew Foxwell on the small but critical change to attribution reporting on Meta’s ads platform. Thanks to our...

Meta says it’s listening to its users — only not the way you think they are. How scammers are redirecting phone numbers from Google. TikTok gains a third commerce-powered feed. And Amazon has found its biggest cohort… in cat ladies. Thanks to our sponsors! - Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping ✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨ Get these exclusive benefits whe...

In this special episode, Tod speaks with the author of a marketing research paper that studied the effect of a brand's social media posts on levels of toxicity in the comments. You can find the study at https://b.link/trollstudy   Thanks to our sponsors! - Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping ✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨ Get these exclusive benefits w...

Jumping into a TikTok trend that’s not brand-safe. Instagram upgrades its product tagging. The new Boost Mode that turns creator content into ads. And Twitter’s blue checkmarks are so universally mocked now, you can pay to hide them from your profile. Thanks to our sponsors! - Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping ✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨ Get these exc...

Prime Day advertisers MacGuyver new tools to keep their ad spend intact. Meta’s Threads first upgrade will be good news to agencies. YouTube brings more AI to its platform. And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… Jyll Saskin Gales on why you should think twice before joining Google's "Growth Program" for advertisers. T...