Today in Digital Marketing

Amazon scraps its fee for doing nothing. Microsoft’s new ad format is a little sus. The social platform that has reached perfect brand approval. And Facebook’s about-face on fake faces. . 🌍 Follow us on our social media 📰 Get our free daily newsletter ⭐ Review the podcast ✉️ Contact Us: Email or Send Voicemail · GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅  Me...

Today: a bombshell admission from the biggest digital ad platform on the planet. Will it shake the trust of advertisers? Also: Microsoft adds Hulu, HBO Max, and other TV as ad placements… Meta starts to sell blue checkmarks to brands… and another retailer joins the no-free-returns trend. . 🌍 Follow us on our social media 📰 Get our free daily newsletter ⭐ Review the podcast ✉️ Contact Us: Email...

Why your Meta ads may have been sucking the last few days… Amazon has a warning for its sellers… the threat to your marketing platforms deep within AI bots… and next time your assistant says they’ve found the perfect cloud security system, make sure you know exactly what they mean by cloud. . 🌍 Follow us on our social media 📰 Get our free daily newsletter ⭐ Review the podcast ✉️ Contact Us: Ema...

Google takes on Twitter’s ads but they don’t seem thrilled about it… AdSense gains some real-time site verification, YouTube can now tell you how far clips of your brand’s content has gone, and how far does a pebble ripple? AI will probably tell you. . 🌍 Follow us on our social media 📰 Get our free daily newsletter ⭐ Review the podcast ✉️ Contact Us: Email or Send Voicemail · GO PREMIUM! Get th...

Were the MLM huns right all along? Does emoji spam actually increase conversions? Science has the answer. Plus: The metaverse bait-and-switch. Walmart tries video ads out. And the Facebook bug randomly removing brand pages from the platform. . 🌍 Follow us on our social media 📰 Get our free daily newsletter ⭐ Review the podcast ✉️ Contact Us: Email or Send Voicemail · GO PREMIUM! Get these exclu...

How you compare to other social media managers... Amazon's small but important changes to search... Instagram bows to the pressure for a Followers-only Reels feed.. and guys, they mean it this time, Microsoft totally won't mess up their AI this time. Like, for sure! . 🌍 Follow us on our social media 📰 Get our free daily newsletter ⭐ Review the podcast ✉️ Contact Us: Email or Send Voicem...

TikTok cries foul over attribution data. The Google test one advertiser says cost her clients thousands of dollars. Pinterest reveals its new slate of ad formats. And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… Google moves more AI in the front door, and shoves enhanced cost-per-click out the back. . 🌍 Follow us on our social media 📰 Ge...

Google’s big day in court. TikTok Shop is finally rolling out. B2B influencer campaigns become more visible. Amazon wants to capture even more of the supply chain. And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium , a big whack of changes to the Meta ad platform. We have all the details. . 🌍 Follow us on our social media 📰 Get our free daily newsletter ⭐ R...

The tug-of-war between where consumers say they want to see you, and where you actually are. Google’s new appeals process comes with a ticking time limit. Meta goes cross-platform — but not voluntarily. And X’s disappearing ad disclosures. . 🌍 Follow us on our social media 📰 Get our free daily newsletter ⭐ Review the podcast ✉️ Contact Us: Email or Send Voicemail · GO PREMIUM! Get these exclusi...

Google has new rules for AI-generative ads — rules that probably won’t apply to your marketing campaign. Some new podcast brand safety tools are released. And the new YouTube thumbnail advice is here: TLDR: Shut your mouth! . 🌍 Follow us on our social media 📰 Get our free daily newsletter ⭐ Review the podcast ✉️ Contact Us: Email or Send Voicemail · GO PREMIUM! Get these exclusive benefits when...

The Google hack keeping negative reviews at the top of your business listing. Is TikTok preparing a standalone messaging app? Chrome’s ad privacy notice seems a little fishy. And the AI company that secretly uses humans instead of AI. . 🌍 Follow us on our social media 📰 Get our free daily newsletter ⭐ Review the podcast ✉️ Contact Us: Email or Send Voicemail · GO PREMIUM! Get these exclusive be...

Public platforms to private communities — consumers are moving… so how do brands follow? Also: Why is UA still alive? Microsoft has some nice ad platform upgrades. Publishers reassess their activity on Facebook. And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… Shane Cicero on the new AI-based audiences: How good are they, how they’re diffe...

A Meta without ads? It could be here soon. Also: The podcast industry keeps growing, despite content consolidation… TikTok’s AR production software leaves beta, and Elon Musk will use your brand’s data to train his AI models, whether you like it or not. . LINK FOR META’S AI OPT OUT FORM: https://www.facebook.com/help/contact/1266025207620918 · 🌍 Follow us on our social media 📰 Get our free daily...

They were all the rage — what happened to virtual influencers? The unholy union of Shopify and Amazon is here. What comes after the BeReal app? Why, the BeFake app, of course… and the fantastic news we’ve been waiting for about our associate producer, Steph Gunn. · 🌍 Follow us on our social media 📰 Get our free daily newsletter ⭐ Review the podcast ✉️ Contact Us: Email or Send Voicemail · GO PR...

Drones in the skies, campaigns take flight. Instagram updates its ads API. The crazy number of teens who choose to not skip YouTube ads… And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… everything you wanted to know about Google’s new approach to ad platform certification. · 🌍 Follow us on our social media 📰 Get our free daily newsletter...

The SEO advice that sounds completely backwards — but does it work? A new benchmarking dashboard could help you avoid some uncomfortable client conversations. Click-fraud is worse than you think. Google’s AI will attend meetings for you. And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… Andrew Foxwell with a deep-dive into Q4 planning — how...

TikTok keeps getting more eyeballs, so why does Instagram keep dominating in ad spend? We know now how Google’s core update has affected page rankings. You’ll never forget to renew your domain name name. And here they come, God help us: The cigarette influencers. . ✅  SURVEY: We have a quick survey — tell us what topics you’d wish we’d focus on less , and which we should cover more . **Take the t...

If YouTube can bypass Apple's ad tracking, can we all do it now? The generation least likely to block ad targeting. Reddit upgrades brand and conversion lift tools. On-demand audio just hit a huge milestone. And why marketers are watching this Hallowe’en season closer than ever. ▫️ 🌍 Follow us on our social media 📰 Get our free daily newsletter ⭐ Review the podcast ✉️ Contact Us: Email or S...

Hard drugs, stolen credit cards, and guns: All for sale through Instagram ads. So why does your boring and innocuous campaign about shoes get denied? Also: One company pays a big price for playing loose with emailed account notifications... how Europe's incoming laws might help you snoop on your competitors... and the distinct lack of grey in ad creative. Get More From Us 🌍 Follow us on our s...

TikTok's shopping play is set to lose a half billion dollars. So why have they started banning some of their biggest commerce partners? Social's back on top, as marketers see more clear ROI skies ahead. Pinterest is getting a well-funded if buzzword-laden competitor. And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium : keeping your ads away from kids o...

Shopify is about to pull VIP support from its best customers. Will anyone buy Twitter ads now that you can’t even have links? Threads rolls out its desktop version. The p.r. opportunity that every chip brand in the world jumped on. And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium : A new way to rescue your hacked Meta accounts and details on the app campaign...

Advertisers can block wildfire news, but should we? The liberation of MFAs has begun. Threads is set to go Desktop. A huge glitch on X over the weekend. And the legal ruling marketers have been waiting for has arrived. . 🧑🏻‍💼 We're looking for a production assistant ! 🌍 Follow us on our social media 📰 Subscribe FREE to our daily newsletter . Thanks to our sponsors! - Go to HelloFresh.com/...

Today: Another advertiser exodus for Elon Musk, as brands find their campaigns beside pro-Nazi content… Amazon’s test puts star ratings on the back burner… The marketing fortune tellers see revenue growth ahead, and did Snapchat’s AI suddenly become sentient? . 🌍 Follow us on our social media 📰 Subscribe FREE to our daily newsletter . Thanks to our sponsors! - Go to HelloFresh.com/digital16 and...

Today: Having trouble with your Google Ads? The company is testing making you pay to help you pay them! Why is Amazon charging a new fee for merchants that self-ship? Instagram is testing a new multi-advertiser Reels ad format. . 🌍 Follow us on our social media 📰 Subscribe FREE to our daily newsletter . Thanks to our sponsors! - Go to HelloFresh.com/digital16 and use code digital16 for 16 free m...

Today: Print is up, TV is down. Adobe comes after Canva. The deez nuts joke that could bring the era of Google search dominance to an end. And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… How Google's change to Demand Gen ads will affect your campaigns. . 🌍 Follow us on our social media 📰 Subscribe FREE to our daily newsletter . Than...