Today in Digital Marketing

It’s the Google hack taking over restaurants and local business — but does the “Near Me” name trick actually work? Also: Instagram product tagging gets third-party support. Being too detailed in your product descriptions might be hurting your sales. And LinkedIn finally comes clean on just how many real users they have. . 📰 Get our free daily newsletter 🆘 Need help with your social media? Check...

The ad-free Facebook has arrived. But it’ll cost you plenty. Plus: The one change you should make to your referral program. What consumers say about your midroll ads. And the Threads feature marketers all want is on its way. . 📰 Get our free daily newsletter 🆘 Need help with your social media? Check us out: engageQ digital 🌍 Follow us on social media or contact us . Securing your traffic has be...

Oversight Skirmish: Has Meta turned a blind eye to its own ad guidelines? TikTok teams up with a seasoned B2B platform. Google’s search themes could help tweak its AI in your favour. The huge untapped audience listening to podcasts might surprise you. And on the ad-free Premium Podcast : Andrew Foxwell on what Meta’s Q3 says about the future of AI-forward ad campaigns, which ad format he thinks wi...

Ad revenue climbs, giving Meta a great quarter. But the war in Israel and Gaza might slow things down again. Also: Threads is now 1/6th the size of Twitter. Amazon’s testing a new but buggy product image enhancer. And influencers’ secret source of money: Boomers on Facebook. . Do you think our episodes are too short, too long, or about right? ✅ Vote now: https://b.link/podcheck . 📰 Get our free...

Are things looking up? Sunny skies forecast for Black Friday and the holiday buying season. Also: Amazon tries to make TV buying easier… YouTube offers more protection against trolls… Is the vertical video trend cooling off? And on the ad-free Premium Podcast, our Google ads correspondent Jyll Saskin Gales helps us understand the latest changes to YouTube ad buys. . 📰 Get our free daily newslette...

Media buyers concerned that Meta seems to be randomly changing their attribution settings. Also: Are brands giving up on X? New research says it’s worse than you think. Instagram is testing a special feed for local businesses. And freelancers are becoming a much bigger part of marketing teams than ever before. . 🆘 Need help with your social media? Check us out: engageQ digital . 🌍 Follow us on o...

Missing images; glitched out copy — Meta’s ad platform appears to be broken, and the company isn’t talking about it. Also: TikTok pushes its upload limits. Are shoppable TV ads the dark horse of Q4? Instacart brings product-specific ad targeting. And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the show notes: Andrew Foxwell on the death of the marketing...

LinkedIn is getting personal, and not everybody likes it. Google says ad buyers shouldn’t wear hats. And why Facebook is showing your crazy uncle your Threads posts. . 🆘 Need help with your social media? Check us out: engageQ digital . 🌍 Follow us on our social media 📰 Get our free daily newsletter ✉️ Contact Us: Email or Send Voicemail · GO PREMIUM! Get these exclusive benefits when you upgrad...

Amazon’s new Call-a-Friend feature arrives just in time for Q4. Why marketers might want to consider Facebook’s new messaging upgrade. Behind the scenes of Meta’s struggle to make Reels ads relevant. And oops — Instagram apologizes for labelling Palestinians as “terrorists.” . 🆘 Need help with your social media? Check us out: engageQ digital . 🌍 Follow us on our social media 📰 Get our free dail...

TikTok leaves the phone and wants to be on your street. YouTube adds perhaps the most important update to its product marketing toolkit ever. A new Snapchat integration brings influencer search to third-party platforms. And on the ad-free Premium podcast, which you can learn more about by tapping Go Premium in the show notes — Google is killing off a whole bunch of attribution models. Which ones?...

One little tweak to your product page can make all the difference in the world — but WHICH tweak, exactly? And how much do you tweak it? The world of Conversion Rate Optimization is our topic in this week's Premium Exclusive — Tod speaks with Shaun Brandt from Oddit.co . 🌍 Follow us on our social media 📰 Get our free daily newsletter ⭐ Review the podcast ✉️ Contact Us: Email or Send Voicema...

Marketing scientists have discovered that if we push through uncomfortably high ad impression frequency — even if that generates short-term negative feelings — the consumer will eventually warm up to the brand. Tod interviews the paper author. . 🌍 Follow us on our social media 📰 Get our free daily newsletter ⭐ Review the podcast ✉️ Contact Us: Email or Send Voicemail · GO PREMIUM! Get these exc...

Marketing scientists have discovered that if we push through uncomfortably high ad impression frequency — even if that generates short-term negative feelings — the consumer will eventually warm up to the brand. Tod interviews the paper author. . 🌍 Follow us on our social media 📰 Get our free daily newsletter ⭐ Review the podcast ✉️ Contact Us: Email or Send Voicemail · GO PREMIUM! Get these exc...

Tod interviews the co-author of a new scientific research study called "The Bulletproof Glass Effect: Unintended Consequences of Privacy Notices." . 🌍 Follow us on our social media 📰 Get our free daily newsletter ⭐ Review the podcast ✉️ Contact Us: Email or Send Voicemail · GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅  Meta Ad platform updates with And...

Piles of data, tangles of connections — Google offers a solution to first-party data overload, and we have expert analysis. Plus: How will California’s latest privacy bill shake up the digital ad market? Your brand’s business profiles might have edits you’re not aware of. And a major programming announcement about this very podcast. . 🌍 Follow us on our social media 📰 Get our free daily newslett...

Meta gives Reels Ads a big update. Generative AI is coming for your brand logos next. Even YouTube wants to claim part of Twitter’s territory. And the surprising Hallowe’en hashtags you should be building into your social posts. . 🌍 Follow us on our social media 📰 Get our free daily newsletter ⭐ Review the podcast ✉️ Contact Us: Email or Send Voicemail · GO PREMIUM! Get these exclusive benefits...

It’s the Instagram engagement tool marketers aren’t using. Will its latest update change your mind? Also: Amazon brings stronger targeting to podcasts. Google’s latest core update is rolling out. And one way to get your link headlines back on X? Give them money. . 🌍 Follow us on our social media 📰 Get our free daily newsletter ⭐ Review the podcast ✉️ Contact Us: Email or Send Voicemail · GO PRE...

No headlines for you — X kills off one of marketers’ greatest assets. Why TikTok has pulled out of its fastest growing market. How Buy Now Pay Later might save the holiday buying season. And the social media trend de jour is a little fishy. . 🌍 Follow us on our social media 📰 Get our free daily newsletter ⭐ Review the podcast ✉️ Contact Us: Email or Send Voicemail · GO PREMIUM! Get these exclus...

More AI seeping into the ad platforms on Meta and LinkedIn. Why your brand might be running ads on X right now without realizing it. And the deepfake ads are here. God help us all. . 🌍 Follow us on our social media 📰 Get our free daily newsletter ⭐ Review the podcast ✉️ Contact Us: Email or Send Voicemail · GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅  Meta Ad...

Was your brand on Amazon’s hit list? The antirust case alleges a secret algorithm kept Amazon on top of the market. Also: Agencies are using less and less of Facebook. How much of your brand’s images are in Meta’s AI training pool? And is it over — have social media users stopped wanting to “BeReal?” . 🌍 Follow us on our social media 📰 Get our free daily newsletter ⭐ Review the podcast ✉️ Conta...

The loophole letting drug dealers hijack nearly any brand’s web site they want, and turn it into a shopping page for illegal drugs. Plus: Microsoft keeps playing “Spot the ad disclosure”… and Reddit ad campaigns could improve, at the expense of the site’s goodwill. . 🌍 Follow us on our social media 📰 Get our free daily newsletter ⭐ Review the podcast ✉️ Contact Us: Email or Send Voicemail · GO...

Better late than never — Meta jumps into the AI party. We have extended coverage. Also: YouTube will let ads appear on controversial videos. The “name and shame” list your brand might be on. And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the show notes: The three biggest mistakes that advertisers are making on the Google Ads platform this year. They are...

The big one is here — what the Amazon monopoly lawsuit means for digital marketers. Also: Facebook’s under fire for alleged ad discrimination. Microsoft launches a retail ad network. And Instagram proves once again why we can’t have nice things. . 🌍 Follow us on our social media 📰 Get our free daily newsletter ⭐ Review the podcast ✉️ Contact Us: Email or Send Voicemail · GO PREMIUM! Get these e...

Is Meta about to turn itself into a living meme? Shopify adds more big names to its partners list. If TikTok has the eyeballs, why doesn’t it have the ad dollars? And Google has made a decision on rolling back its most recent search algorithm change. . 🌍 Follow us on our social media 📰 Get our free daily newsletter ⭐ Review the podcast ✉️ Contact Us: Email or Send Voicemail · GO PREMIUM! Get th...

If you can’t beat’ em, partner with them — Google’s strange solution to the TikTok threat. Also: SEO pros probably won’t like Bing’s latest move. X kills off another feature from its platform. And on the ad-free Premium Podcast, which you can learn to by tapping Go Premium in the show notes — three reasons why Meta’s ad performance has been down across the board, what you can do about it, and the...