The Yogipreneur: Business and Marketing for Yoga Teachers

🚀THE PROFITABLE LAUNCHES 5 DAY BOOTCAMP - JOIN NOW! 🚀 https://digitalyogaacademy.lpages.co/profitable-launches-5-day-bootcamp/ 🚀THE PROFITABLE YOGA TEACHER - WAITLIST OPEN FOR 2023 🚀 Our 6-month program is for entrepreneurial yoga teachers who are ready to boost the growth of their online community and create and launch a profitable online course that their students are lining up for.  >&gt...

🚀THE PROFITABLE LAUNCHES 5 DAY BOOTCAMP - JOIN NOW! 🚀 https://digitalyogaacademy.lpages.co/profitable-launches-5-day-bootcamp/ ABOUT DIGITAL YOGA ACADEMY Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business skills that you're not taught in yoga teacher training!  FREE RESOURCES More free resources to help you on...

🚀THE PROFITABLE YOGA TEACHER - WAITLIST OPEN FOR 2023 🚀 Our 6-month program is for entrepreneurial yoga teachers who are ready to boost the growth of their online community and create and launch a profitable online course that their students are lining up for.  >>> Join the waitlist for our 2023 cohort https://digitalyogaacademy.lpages.co/the-profitable-yoga-teacher-2023-waitlist/ ABOUT...

🚀THE PROFITABLE YOGA TEACHER - WAITLIST OPEN FOR 2023 🚀 Our 6-month program is for entrepreneurial yoga teachers who are ready to boost the growth of their online community and create and launch a profitable online course that their students are lining up for.  >>> Join the waitlist for our 2023 cohort https://digitalyogaacademy.lpages.co/the-profitable-yoga-teacher-2023-waitlist/ ABOUT...

Have you ever felt uneasy to fairly charge for your energy, time and value as a yoga teacher? So many yoga teachers feel this way even though by 2025, the yoga industry is predicted to be worth a staggering $215 billion. $215 billion! 😳   You 100% deserve to make money teaching yoga, to be paid abundantly for the gifts you share and have your piece of the yoga industry billion dollar pie! Breakin...

If you are a yoga teacher who is limping towards the end of the year, feeling exhausted and close to burn out you are not alone! December is the perfect time to take a pause, and reflect on the year.  In this episode Kelly shares how to bypass burn-out and instead head into the new year feeling positive and motivated, including: Why this is the perfect time to rest and reset. What you need to go i...

Spoiler alert: It was not plain sailing to get to one million dollars in online course sales!  You’re going to want to listen to this one if you’ve ever questioned whether you could ever build a successful online course.  In this episode Kelly shares: The courses that came before The Profitable Yoga Teacher Why a “failed” launch is never a failure The two key qualities you need to be a successful...

In the early stages of your business, it can often be a struggle to come up with a really strong message to describe what you're offering - and this can have a huge impact on your ability to find new students and grow your yoga community. In this week's podcast, learn how to get clear on your message so that you can: Connect you with your ideal students and magnetise them with your content Sell yo...

Love it or loathe it, your ideal clients are hanging out on Instagram so if you want to connect with them, you need to be using the platform to grow your community. In this week’s podcast our founder Kelly shares three easy steps to get students through Instagram.  Find out: ✨ What growing a community on Instagram actually means ✨ How to keep your audience engaged ✨ The big differences between...

One of your responsibilities as a business owner is to prepare your business to survive when things outside of your control change. You may have already experienced this during lockdown, the teachers who were able to pivot and take their teaching online were able to survive and even thrive in their businesses.  With the threat of a 2023 global recession, what you do now as a yogipreneur will prepa...

What is the secret that all successful business owners have in common, no matter what the industry?  Their mindset.  We know a thing or two about running a successful online yoga business. Cultivating a strong yogipreneurial mindset is key to longevity in your business, so here our founder Kelly McHugh shares some essential mindset shifts that will save you time and energy whilst setting you on th...

Content is one of the best ways to attract potential students to your online yoga offering, yet it seems to be the one thing that always gets pushed to the bottom of the priority pile by a lot of yoga teachers. If you struggle to stay consistent with content creation and find it hard or time consuming then grab and notepad and pen and get ready to take notes! In this week’s podcast, we share with...

Recently we asked you if you had an email list and 100% of you said yes!  This is amazing, your email list IS your community, it is your most valuable marketing tool. Every single person who opts into your email list is someone who WANTS to hear from you. They chose you and gave you their valuable information.  So are you nurturing your email list and growing it? In this week’s podcast episode we...

An engaged community is key to your success as an online yogipreneneur. In this week’s episode, our founder Kelly McHugh shares the common reasons why your online yoga community isn’t growing and all you need to know to start growing yours today.  Including: The thing that’s stopping you from even getting started with content Why you are relying on Instagram too much and the solution  What it real...

If you're a yoga teacher and feeling stuck or overwhelmed or confused and considering quitting your business right now, you’re not alone. No entrepreneur was ever born with all of the knowledge and skills to succeed in their business. I know from working with thousands of yoga teachers that creating an impact is one of your biggest drivers and to create an impact you really must build a business t...

Chances are you started your yoga business with a dream of building a flexible schedule and escaping the 9-5 but so many yoga teachers find themselves feeling burnt out, hustling from studio to studio and not taking time off because if they’re not working, they’re not getting paid.  In today’s video, our founder Kelly McHugh shares with us the three key lessons she learned from taking a 6-week bre...

If you're like most yoga teachers, you'll know the hustle that comes with transitioning from your "day job" to teaching yoga, but perhaps you're yet to level up from yoga teacher to thriving yogipreneur... It's a journey that moves you from the ordinary to the extraordinary and it takes time, persistence and courage. In today's episode we cover 3 essential steps to help you to step up to the next...

Do you see yourself as a yoga business owner? Are you stepping into your role as a Yogipreneur?  In this episode, DYA founder Kelly talks about how she leveraged the uncertainty in 2020, and turn it into the best year for Digital Yoga Academy yet. She also talks about 3 mindset shifts that helped her--and can potentially help you, to navigate it all.  This episode covers: Why it’s necessary to ste...

Do you have a yoga website? Does it "work" for you? By that I mean, do ideal students actually find it and importantly, stay on it to look around? In this episode, we talk about why SEO is important and share three simple SEO strategies you can adopt to start making your website work for you. This episode covers:  What is SEO and how it can help you boost website visits What are keywords and how t...

Have you ever wanted to start or grow a yoga podcast of your own but held back because you are not sure what kind of content to put out there? Or perhaps you've felt overwhelmed by the tech involved with making your podcast sound professional? If this is you, then this podcast episode is just for you.  In this episode, Kelly shares her experience of growing the Yogipreneur Podcast to 100k+ listene...

We're celebrating 100k Listeners of The Yogipreneur Podcast by offering you the chance to win a 60min coaching session with Digital Yoga Academy's founder Kelly McHugh. Find out how to enter here: https://digitalyogaacademy.lpages.co/podcast-review-100k-listeners/ Do you feel as if you’re constantly setting goals but never really achieving them? We know that this can be quite frustrating, especial...

Money is a crucial part of any business and crafting a solid money mindset is the first step towards being able to freely receive and invest money in your yoga business.  In this episode, we bust all the myths around being a yoga teacher and earning money, talk about how having a solid money mindset will help you to be a successful yogipreneur, and share several tips on how to shift your limiting...

Do you feel as if it might be too late to take your yoga business online? Are you wondering if online yoga is just a 'pandemic trend'? In this week's episode, Kelly speaks with yoga teacher, social justice activist, author of the international best selling book, Yoga for Everyone and the leader of the Yoga for All movement, Dianne Bondy. Dianne talks about her journey of taking her yoga business o...

Once you've decided to go for it and build your online business, it can be overwhelming to choose the right coaching program and mentor to give you the support and guidance you're looking for. It's important to take the time to make the right decision and this episode will help guide you to do so. This episode covers: What's important to know about yourself and your business before looking for a c...

Am I an expert enough to create an online yoga course? Is an online yoga course suitable for my business? If you’ve been wanting answers to these questions then you are in the right place.  In this episode we talk about what it means to be a course creator and dive deeper into three reasons as to why yoga teachers are the perfect course creators.  This episode covers: What does it mean to be an on...