The Yogipreneur: Business and Marketing for Yoga Teachers

If you have been showing up consistently on Instagram and still feel invisible, you are not doing it wrong.  In this episode, we break down the three-pillar visibility strategy that has helped over 20,000 yoga teachers build thriving online businesses.  You will learn how to stop depending on algorithms and start building presence that compounds over time. Key Takeaways: - Why Instagram isn't work...

If you've created a course, poured your heart into the content, done the recordings, tried to show up on Instagram, and you still have no sales, this training is for you. In most cases, your offer isn't the real problem.  The real problem is that your marketing has been built around visibility and hoping instead of connection and guiding. Today I'm breaking down the one secret that separates yoga...

Most yoga teachers know they want to earn online. They've thought about it, Googled it, followed other teachers doing it, and wondered how. What stops them is not having a clear picture of what the options actually look like in practice. Today I'm walking you through five specific income streams that yoga teachers are using to make money online. For each one, I'll tell you what it is, who it suits...

I've worked with thousands of yoga teachers, and across every level, I see the same patterns in the ones who are financially stuck. And I want to be clear about something before we dive in. It has almost nothing to do with how good a teacher you are. You can be extraordinary on the mat. You can have years of training, a loyal studio following, genuine transformation to offer. And still be complete...

📍Profitable Offers - Create Your First Low-to-Mid-Ticket Offer: https://digitalyogaacademy.lpages.co/profitable-offers/ ► Watch Next: How Yoga Online Business Owners Hit $10k Months (The Truth) Online yoga teachers can price their courses profitably. If they avoid this one critical mistake. Most online yoga teachers price based on self-worth instead of transformation value.  That does not work. I...

📍Subs to Sold - Turn Email Subscribers Into Paying Students: https://digitalyogaacademy.lpages.co/subs-to-sold/ ► Watch Next: How to Get Visible Fast Teaching Yoga Online (Without Instagram) Yoga marketing can fill your programs consistently. If you know the right strategies. Most yoga teachers create amazing courses and then post once hoping people buy. That does not work. In this video, I show...

📍Profitable Offers: Create Your First Low-to-Mid-Ticket Offer (for Yoga Teachers) https://digitalyogaacademy.lpages.co/profitable-offers/ ► Watch Next: 3 Yoga Marketing Strategies That Fill Your Programs (Hint: it's not instagram!)  Teaching yoga online and creating your first course can happen fast. If you have the right framework. Most yoga teachers spend months perfecting their course in isola...

You will never feel ready to launch your course. That moment does not exist. If you have been waiting for permission or a sign from the universe, this episode provides a clear reality check and a path forward. Kelly breaks down the common fears that hold yoga teachers back from launching their online course. She reveals the counterintuitive signs that you are ready, even when you feel you are not....

Are you teaching 15+ yoga classes a week but still feeling financially stuck and exhausted?  This episode is for every yoga teacher who’s hit the invisible ceiling of the studio-based model.  Kelly breaks down exactly why trading hours for dollars leads to burnout and stagnation, and reveals the three-step "foolproof plan" to shift your business foundation.  If you’re ready to build a yoga busines...

If you’re teaching 15+ classes a week but are still broke, exhausted, and feeling stuck, this episode is your wake-up call. Kelly McHugh, founder of Digital Yoga Academy, breaks down exactly why the “teach more, earn more” model is designed to keep you in burnout—and reveals the 3-pillar framework to build a sustainable, scalable online yoga business instead. You’ll learn: Why trading time for mon...

If you have ever heard "niche down" and felt boxed in, limited, or afraid of excluding students, this episode will transform your understanding.  The old, demographic based approach to niching is outdated and actually prevents the deep connection that builds a thriving yoga business. In this episode, Kelly McHugh, founder of Digital Yoga Academy, reveals what niching truly means in today's online...

The era of packaging your yoga knowledge into a simple online course is over.  Students are no longer buying information. They are buying transformation, support, and belonging. In this episode, Kelly McHugh, founder of Digital Yoga Academy, reveals the three seismic shifts defining the next generation of successful online yoga courses. If you are planning to launch or revamp an online program in...

November brings one of the biggest opportunities of the year for your yoga business... Black Friday . It’s the moment when people are already in a buying mindset, actively looking for offers and ready to invest in themselves. So if you’ve been thinking about slowing down as the year winds to a close, don’t. This is your chance to finish 2025 strong. Now, I know what you might be thinking, “Black F...

The yoga industry is evolving...fast! And in this new AI era, the teachers who adapt now will be the ones still standing (and thriving) in the years ahead. In this episode, Kelly McHugh, Founder of Digital Yoga Academy and creator of YogiPro AI, shares how yoga teachers can stay profitable and relevant in a rapidly changing digital landscape. You’ll learn: → Why the information era is over and the...

ABOUT DIGITAL YOGA ACADEMY   Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business skills that you're not taught in yoga teacher training!   You’ll get all the support you need to turn your passion and expertise as a yoga teacher into a successful yoga business. Join over 20k yoga teachers worldwide on the same jou...

ABOUT DIGITAL YOGA ACADEMY   Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business skills that you're not taught in yoga teacher training!   You’ll get all the support you need to turn your passion and expertise as a yoga teacher into a successful yoga business. Join over 20k yoga teachers worldwide on the same jou...

ABOUT DIGITAL YOGA ACADEMY   Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business skills that you're not taught in yoga teacher training!   You’ll get all the support you need to turn your passion and expertise as a yoga teacher into a successful yoga business. Join over 20k yoga teachers worldwide on the same jou...

You need to speak to the problem your audience is trying to solve at the exact moment they’re searching for a solution and in a way that makes them say... “How are they inside my head?”😳 That’s the difference between content that gets ignored… and messaging that converts. If you’re ready to fix this, I’ve created something powerful for you: ‼️Fix Your Messaging — my free micro-masterclass for yog...

What you’re calling a “marketing strategy”… No funnel. No repurposing system. No clear buyer journey. Just… “vibes” and Canva. And that’s not on you. That’s what the online space taught you to do. 👀 But if you’re here to actually make consistent sales from your online offerings, grow your yoga community, and stop relying on just one platform to run your entire business, then your marketing needs...

“Live launches are dead.” “People aren’t showing up anymore.” “Sales aren’t what they used to be.” 🙄 The reality is that some online course creators and coaches are feeling frustrated. Their show-up rates are dropping, engagement feels like a battle, and they’re struggling to generate excitement around their offers. And so they start spreading the rumour that live launching no longer works 🙃 Wha...

You can create the most amazing yoga business but if no one knows about it there is really no point.  One of the keys to a profitable yoga business is to have a plan for being visible and be found by those that need the solution that you provide. The reality is, if you’re not visible online, you essentially have no business.  But there is one problem when it comes to visibility. And it’s called fe...

I know that if you're considering creating an online course you may be doubting your ability to actually make money from it. You hear the successes of others but wonder if it's actually possible for you. Or perhaps you know someone who has created and launched an online course and they didn't get the results they wanted and so you start to believe that the space is now saturated or that people are...

What if I told you that everything you’ve been taught about making money as a yoga teacher might be holding you back? This isn’t about working harder or following outdated advice. It’s about transforming how you approach your business, shifting your mindset around money, and taking actionable steps that work in today’s online world. Here’s why you can’t afford to miss this: You’ll discover why som...

Have you ever felt like you’re pouring your heart and soul into your yoga content, but the engagement just isn’t there? 🧘‍♀️💔 Don’t worry, you’re not alone!    In this podcast episode, I’m sharing the exact strategies you need to transform your content from bland to brand-new! 🚀✨    🔍 What You’ll Learn:    ✅ Clarify Your Messaging – Speak directly to your ideal clients and solve their bigges...

What's remarkable about this strategy is that it combines the power of evergreen funnels with a scaled-down live launch. Get the behind-the-scenes from a recent launch activity that converted at 40% (industry averages are 2-5%) and made $120k in online sales.  ABOUT DIGITAL YOGA ACADEMY Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing...