The Whole Marketer podcast

Episode #1 1 7 . Inclusive leadership is the topic of this episode, featuring returning guest David McQueen who has recently released his book Brave Leadership : Better Decisions for Inclusive Leadership.     David is a respected international speaker, executive coach , board facilitator and podcaster, passionate about helping others to explore how best leadership can work for them and their organ...

Episode #1 1 6 . Season 7 returns with a new topic – responsiveness AKA acting with pace . A  key skill for marketers in our ever-changing industry , being able to act quickly and positively enables brands and businesses to capitalise on trends, relevancy and react to customer needs.   Abby's guest expert is Anna Hen wood , who has previously le d global marketing as CMO of Les Mills International...

Episode #1 1 5 . Marketing Effectiveness is the technical skill in this episode, exploring the importance and ability to demonstrate the impact of your marketing activity to the business.   Joining Abby – to di s cuss one of her favourite topics – is Dr Grace Kite, award-winning founder of data analytic consultants, Magic Numbers . Dr Grace is a speaker, Marketing Week columnist and business econo...

Episode #1 1 4 . The personal understanding topic discussed in this episode is work/life balance, which can significantly impact our wellbeing and our sense of fulfilment in our career and lives as a whole .   A good work /life balance means having the clarity on all the things that are important in your life, then actively making the time for them , especially for the things that energise you – o...

Episode #1 1 3 . The focus of this episode is self-identity, an area of personal understanding that can help you lead a more fulfilling life when you have greater awareness of who you are and your place in the world .   In the workplace, gaining clarity on your self identity can be a journey of discovery as you understand your personality, leadership style, how you show up and also develop a sense...

Episode #1 1 2 . Brand Partnerships is the technical skill discussed in this episode – specifically the power of brand partnerships to drive societal change.   Joining Abby to discuss this topic is Beth Reeve, Senior Group Brand Manager Northern Europe for Colgate, who leads the hugely impactful brand partnership between Colgate and Change Please ( a social enterprise coffee brand helping people l...

Episode #1 1 1 . Our first episode of 2024 is Strengths – a key area of personal understanding , which we can use to increase your fulfilment and energise you as a marketer.    When we know our strengths , we can be intentional in taking ownership of our strengths, to ensure we are using our strengths (that we also enjoy) inside and outside of work, to continue to build our confidence, motivate an...

Episode #1 10 . This episode explores a technical area of latest thinking for marketers - 3 Dimensional marketing.   3D marketing is a fast moving, integrated communication approach that encompasses agile, test and learn ways of working in order to maximise a big idea or marketing assets. The 3 dimensional aspect comes from all marketing comms channels working cohesively to deepen and enrichen a b...

Episode #10 9 . Business - to - Business marketing and the B 2 B customer journey is the technical skill explored in this episode.    B2B customer journeys can often been perceived as a Sales funnel. However , thi s approach is evolving as marketers begin to lead the commercial agenda and understand that today's journey is series of buyer conversations that are not predictable and require a long e...

Episode #10 8 . Marketing Effectiveness is the focus of this episode and a key technical skill for marketers to define , set, track and review KPIs in order to measure our performance vs our targets but also demonstrate how marketing has contributed to the wider business growth.   As marketing is increasingly leading the commercial agenda, it's key that we are able to demonstrate the effectiveness...

Episode #10 7 . Th is episode discusses a technical skill on strategic insight , which is fundamental in building a long-term strategy that drives the commercial agenda.   Strategic insights form the basis of our strategic thinking – as marketers building the brands and businesses of tomorrow, we want to develop a long-term strategy that has the customer wants and needs at its heart. To do this we...

Episode #10 6 . The technical skill explored in this episode is Strategic Thinking -a fundamental skill for marketers to gain clarity on long-term choices and strategic direction in order to unlock the future growth of brands and businesses.   Joining Abby to explore this topic is Zoe Scaman , founder of strategy studio Bodacious, whose career spans across client-side, agency-side and consultancy...

Episode #105. The technical topic in this episode is Decision Science and the role it plays in today's consumer buying behaviour. Decision Science combines the learnings from neuromarketing, behavioural economics and cognitive, social & evolutionary psychology. It helps us to understand how our brains make our decisions and how marketers can practically apply this to grow the brands and businesses...

Episode #10 4 . Season 6 returns with a leadership topic to support marketers to identify and develop their authentic leadership style.    Abby 's guest in this episode is Gareth Helm, award-winning marketer and author of the Marketing Leader's C ode : unlock your potential - learn the secrets of successful marketing leadership. His previous roles include Unilever, Innocent Drinks, Bear snacks, Ta...

Episode #10 3 . This topic is both a leadership skill and area of personal understanding – it's high stakes, high performance leadership .   High performing teams go hand - in - hand with high performing leaders, so in order to get the best out of others, you should start with your own holistic skills – particularly personal understanding – to understand your own drivers, beliefs and definition of...

Episode # 10 2 . ' Brave leadership ' is the topic discussed in this episode , exploring the practicalities and challenges of developing a leaders h ip style to become the authentic leader that you want/need to be.   Joining Abby in this episode is Abby's friend and mentor, David McQueen; Executive coach, international speaker, f ounder and multiple non-exec advisory roles, some of his clients inc...

Host T akeover Special - Episode # 10 1 . Continuing our milestone celebrations of recording 100 episodes, this special episode turns the tables and features a guest HOST to ask Abby the questions .   Joining Abby in this episode is Jon Evans , fellow marketing podcaster and host of the popular ' Uncensored CMO ' podcast . As well as a columnist and speaker, Jon is Chi e f Customer Officer at Syst...

SPECIAL LIVE Episode # 100 . This episode is also available as a video recording, please visit https://thewholemarketer.com/free-resources/ We're celebrating our milestone 100 th episode with a very special podcast that was recorded in front of a live audience at The Whole Marketer Live Event.   Joining Abby on stage is legendary marketer and returning guest Daryl Fielding , who has worked on some...

Episode # 9 9 . 'Winning hearts and minds' is the holistic topic discussed in this episode, focusing on internal comms and the skills needed to obtain buy-in from colleagues and senior stakeholders.   In order to be the voice of the consumer, driving insight-led innovation across the business, we need to gain support and   alignment with cross-functional teams and stakeholders by winning their hea...

Episode # 98 . An area of personal understanding that also influences your soft and leadership skills, this episode's focus is Confidence.   Have you ever been told to be more confident or wanted to develop your confidence but not sure exactly how ? We explore what are the components of developing c onfidence and the skills you can develop to t rust , accept and respect yourself.   Abby's guest is...

Episode #9 7 . ' Heart-led career choices' is the personal understanding topic covered in this episode .   Abby believes that having technical , soft and leadership skills is only part of what makes a holistic marketer … to be successful and fulfilled in our career and life as a whole, we need to develop our personal understanding in order to make informed choices aligned to our passion, values an...

Episode #9 6 . ' Dealing with difficult conversations ' is the personal understanding topic covered in this episode .   As marketers, communication and collaboration is absolutely fundamental but from time to time we may find ourselves in difficult situations and conversations as we champion the voice of the consumer within the business, deal with cross-functional team s and suppliers, or manage s...

Episode #9 5 .   This episode discusses Marketing Leadership with returning guest Pete Markey, CMO Boots.   Since Pete last spoke to Abby in Season 1 almost two years ago, he has gone on to join the UK's leading health, beauty and well ness retailer as Chief Marketing Officer of Boots in UK and ROI . Whilst also being a leading voice in the marketing community as Advertising Association's Front Fo...

Episode #9 4 . ' Brand s ' is the technical skill in this episode and features advice from one of the marketing profession's finest brand builders, on how to create an enduring brand in today's competitive landscape.   Abby's guest is legendary marketer and lovely human Daryl Fielding, best known as the architect behind Dove's 'Real Beauty' campaign, but also other iconic campaigns for brands such...

Episode #9 3 . Th is episode discusses a technical skill and an area of latest thinking – neuromarketing .   Neuromarketing is the scientific study of the brain and nervous system (neuroscience) applied to all aspects of marketing in order to better understand human behaviour e.g. buying habits, motivations, emotions, purchasing decisions, product innovation etc .   Abby's guest expert is Katie Ha...