The Whole Marketer podcast

Episode 167 with guest Mays Elansari, Marketing Director at Wasabi   The  last  in our mini-series on how marketing roles are changing, this episode is a little different  as  we hear directly from a senior marketer who has   recently  been looking for - and secured – an exciting new role.   But the journey was not easy and we explore with  refreshing honesty about what it fe els  like to suddenly...

Episode 166 with guest Rowan Fisk, Founder of  GrowthKind   The third in our mini-series on how marketing roles are changing, in this episode we  hear directly from   a n  executive hiring  specialist  who speaks to over a hundred senior marketing leaders every month , on   the skills that  modern  senior marketers need to possess  (particularly in founder-led ,  start - up  scale up and VC/ entre...

Episode 165 with guest Joel Barnett, Founder of Fortune Hill   The second in our mini-series on how marketing roles are changing, in this episode we highlight  what the job market looks like right now, including :  why so many senior roles are disappearing or being restructured,  what companies are looking for in marketing leaders today,  the importance of role clarity and expectations ,  and  job...

Episode 164 with guest Charlotte Rogers, Marketing Week's Deputy Managing Editor and Head of Insight   We're  kicking off  a  brand new  mini - series  about how marketing roles are changing and its impact, and in  this episode  we   discuss this as well as shine   a light  on  widespread  and wor rying  challenges facing marketers today .   Based on  the findings from Marketing Week's 2026 Career...

Episode #163. This episode is a holistic topic that impacts not only what we do, but how and why – it's the power of being different. We know being distinctive is fundamental for building successful, memorable brands, so today's episode will discuss not only this but why it's vital for marketers to develop the skills and behaviours to be brave and embrace being different at work and in their lives...

Episode # 1 6 2 .  A topic of personal understand ing , today  we're   discussing personal branding for marketers – the benefits of embracing the LinkedIn platform to connect, share your voice, learn, inspire, network and for your future career  development .   Abby's guest  expert is Laura Fox  who helps individuals and companies to use LinkedIn to their advantage, whether for visibility,  growth...

Episode # 1 61 .   Today's episode is  a personal understanding topic focused on  self-belief,  which  comes from knowing yourself  and owning  your strength s , your talents ,  your past experiences to help  you  build trust in  y our future choices.   Joining Abby  is legendary senior marketer, M&S's Sharry Cramond. Sharry  is a mult i - award winning  marketer – named  in the list of the world'...

Episode # 1 60 .  Today's episode is a personal understanding topic on career development, empowering marketers to take the reins of your career by ensuring we are building skills and behaviours to achieve our ideal role  and also  our future career goals.   Abby's guest is Veronika  Kryuchkova , G lobal  H ead of  C apability  for Reckitt. As a global marketing and transformation leader with two...

Episode # 1 5 9 .  Our first episode of 2026 is a personal understanding  and leadership  topic on authentic leadership with advice from a senior marketer on key leadership skills and finding your style.   Joining Abby is her guest  David Enwright ,  Marketing Director at the Post Office and a long-time advocate for inclusive, human-centred leadership. With a career spanning HSBC, RBS, Allianz, an...

Episode # 1 5 8 . Today's episode is a technical skill on effective brand building and the considerations and competencies you need to build a brand ; including the importance of clarity on your strategic choices and the movement you want to make through SMART objectives to ladder up to the commercial objectives.   Abby's guest is experienced , award-winning marketing leader and friend of the podc...

Episode # 1 5 7 . We're focusing on burnout on today's episode , an issue we regularly and will continue to raise awareness of in our profession . W e are passionate about p r o v i d i n g s u p p o r t t o e m p o w e r y o u w i t h t h e s i g n s a n d a c t i o n s y ou c a n t a k e t o a i d i n prevention and recovery in our fast-paced, challenging yet rewarding marketing profession.    ...

Episode # 1 5 6 . This episode of personal understanding is a skill for marketers in our ever-changing, challenging yet rewarding profession.   We're discussing resilience - n ot to be confused with endurance . We believe building resilience is about individuals feeling empowered to proactively put in place what they need to ensure that they have the energy and wellbeing levels to deal with day-to...

Episode # 1 5 5 . Today's focus is a personal understanding topic on  the importance of marketers owning and sharing their authentic voices - especially on platforms like LinkedIn.    Joining Abby is her guest Nicola Kemp, Editorial Director for Creative Brief . Starting her career as a financial journalist, Nicola has worked for titles including C ampaign, WGSN, M&M Global, Reuters, Bloomberg, Th...

Episode # 1 5 4 . We're back! Season 9 kicks off with a fundamental technical skill for marketers growing the brands and businesses of tomorrow… we're discussing marketing's role in leading the long-term commercial agenda, what you can do to build  trusting and collaborative relationships with your finance department and how to build the link between marketing and commercial results.    Abby's gue...

Episode # 1 5 3 . T his topic is a technical and human skill that all marketers should strive to develop in order to solve problems and inspire new thinking, ideas , products and experiences for your consumers and your organisation … we're talking about creating a culture of creative excellence – what it is and how to get started.   Abby's guest expert is Rich Atkinson-Toal, VP of Global Brand and...

Episode # 1 5 2 . Today's focus is a technical skill on advertising – specifically the significant implications of uninspired advertising and how to overcome dullness in your work .   Abby's guest expert is Adam Morgan , legendary marketing strategist, speaker, podcast host and author of Eating The Big Fish (which first popularised the term challenger brands some 20 years ago) .   As founder and p...

Episode # 1 51 . Today's focus is a technical skill on how to step change growth of your brand or business. When we refer to step change, we don't mean incremental movements in growth, but a bold, substantial shift ; whether that's a significant revers al of brand decline or stepping out into new categories and territories in pursuit of brand-new growth opportunities. It requires a real mindset sh...

Episode # 1 50 . We're celebrating our milestone 150 th episode with a technical skill that, if it hasn't already, will impact and shape the way we work and live our lives , and the lives of our consumers.   We're discussing AI and how to utilise the tools available today, to help you to grow the brands and businesses of tomorrow.   Returning guest and friend of the podcast joining Abby is Jeremy...

Episode # 14 9 . Today's topic is an area of personal understanding, enabling you to take the reins of your career so that it's happening for you, not to you. We're discussing purpose driven careers , packed with advice for how to make choices that enable you to be successful and fulfilled in your career and life as a whole .   Joining Abby is her guest and experienced marketing leader, Megan Harr...

Episode # 14 8 . The technical skill in this episode is brand purpose , providing marketers with the clarity on why the ir brand exists internally and externally, motivation for the whole organisation to get behind and creating a north star to focus on - whether that's strategic or tactical choices or how to bring this to life.    Joining Abby is her guest Helen Jeremiah, G lobal V ice P resident...

Episode # 14 7 . Social Proof is the technical topic featured in this episode as we delve into the benefits of collaborating , trialling and testing with consumers and influencers in real-time and how to get started with social proof to help build communication ideas, propositions , campaigns and product s . A nd the all-important internal buy - in and confidence for concepts and much more …     A...

Episode # 14 6 . Today's episode discusses the necessity of DEI and how as marketers we have a responsibility to reflect and shape the world around us – particularly as research* shows younger generations trust brands more than governments for being ethical and competent.   Abby's guest is Ali Han a n, founder and CEO of Creative Equals, an award winning organi s ation driving the new ROI - R etur...

Episode # 14 5 . Marketing Culture is t he holistic topic discussed in this episode , the what , how and why your marketing function works day-to-day.    Defining your marketing culture is the key to unlocking not only the fulfilment and motivation of your team but its thinking and work, which often includes your company values , behavio u r s, beliefs, routines and rituals, philosophy and approac...

Episode # 14 4 . The personal understanding topic explored in this episode is Growth M indset - a belief system that people adopt where they believe that their qualities, skills, abilities and situation can change and grow , and through hard work , it's possible for these to develop and improve.   Discussing Growth M indset with Abby is her guest Charlotte Langley, C hief M arketing O fficer at Bl...

Episode # 14 3 . Today's   topic is a technic al an d leadership skill exploring building and leading brands with sou l , which doesn't just arise from the company strategy or tactical execution but from the passion, love, and responsibility of the leaders and people in the business .    Abby's guest who is passionate about this topic and author of 'Building B rands With Soul' is Siew Ting Foo . A...