The Whole Marketer podcast

Episode # 14 2 . Connecting with your Co n s umer is the focus of today's episode , an evolving technical and soft /human skill for marketers to develop as our human understanding continue s to deepen and evolve through societal and technological advancements.   Abby's guest to discuss is Toby H o rry, Global Brand and Content Director at Tui , responsible to Tui's re-brand and the recently much t...

Episode # 14 1 . Today's personal understanding topic is about owning your marketing career so that it is fulfilling to you, and the steps you can take to be proactive and intentional to move towards your ideal role .   Abby's guest to discuss this is David Brewerton, Growth Marketing Director of Monzo. Initially start ing his marketing career in digital marketing , David broadened his marketing r...

Episode # 14 0 . We're starting the new year with a technical topic on Marketing Excellence, to inspire and empower high performance for all marketing leaders and those in their care who are growing the brands and businesses of tomorrow.     Joining Abby is her guest Sue Warren, Head of Marketing Capability at Sky. Sue worked on brands such as Unilever, Telewest and Virgin Media before joining Sky...

Episode #139. Today's focus is on Personal U nderstanding , which is a fundamental pillar of the Whole Marketer philosophy and what we believe is the key to having a fulfilling marketing career and life as a whole .   Abby's guest to discuss the benefits o f developing your personal understanding is Kirsten McPherson . As Marketing Director at Mondelez , Kirsten is responsible for heading up two o...

Episode #138. Creativity is the skill featured in this episode, however being creative is not a department or a job title ; it's a skill and mindset that every marketer can harness to keep evolving in pursuit of new, innovative ways to solve problems.   Joining Abby is Kevin Chesters, a marketing strategist with over 25 years of experience both agency and client-side , including being the former H...

Episode #137. Today's episode is a holistic topic on how the breadth and depth of marketer's roles are continuing to evolve as we move towards leading the long-term commercial agenda, understanding the advancements in science and neuromarketing for how consumers make decisions and adopting AI into our everyday lives.   Abby's guest is legendary marketing leader , Margaret Jo bling , Group Chief Ma...

Episode #136. This episode is a personal understanding topic for working parents to help you gain fulfilment in your life as a whole - navigating the reality of being both a marketer and a parent and what you can do to balance both worlds when work and home life collide.   Joining Abby is her guest Rachel Morris, a n Exec business coach , co-founder of Motion Learning and best-selling author of '...

Episode #135. Today's topic is a technical skill on copywriting and it s critical role in driving action and building brand trust.   Joining Abby to discuss is seasoned copywriter Dave Harland aka the Word Man . A natura l l y entertaini n g storyteller, over the past two decades Dave has built a notable career in persuasive writing that captures attention for brands such as Google, Jaguar, Tesco...

Episode #1 3 4 . Today's topic is Agency Partnerships – what makes a great client-age nc y relationship and perspective from both sides of the fence.   Joining Abby to discuss is Richard Robinson , awarded "One of the ten most influential Leaders in Digital & Tech" (BIMA) and Campaign A-List 2024.  Richard is highly experienced in the client (McDonalds, Coca-Cola) and agency (Publicis Worldwide) w...

Episode #1 3 3 . Strategy is the technical skill explored in this episode , with a lens on simplifying the process to ensur e marketers h ave not only the vision and clarity for where you want to take your brand or business, but also ensuring you have the actionable plan to get you there.   Discussing simplified strategy is Abby's guest , Alice Benham - entrepreneur, business & marketing strategis...

Episode #1 3 2 . The focus o f this episode is wellness for marketers, and the importance of prioritising y our wellbeing not only for your health but to also ensure you have the energy to thrive in our fast-paced and challenging – yet rewarding - profession.   Abby's guest to discuss wellness is EY's Chief Marketing Office r , Rebecca Hirst. Rebecca is an award-winning marketer who has worked on...

Episode #1 3 1 . Today's episode is a personal understanding topic on finding your ideal role ; looking beyond the job title for a role that plays to your strengths and values and is fulfilling for you.   Joining Abby to discuss ideal role s and shining a light on hiring practices in the marketing is profession is Lauren Spearman . Lauren is a seasoned marketing professional with over 17 years of...

Episode #1 30 . Season 8 begins with a soft skill on being human and the importance of ' humanness' particularly for marketing leader s - being authentic, honest and open in order to build relationships with your team and connect more deeply with your customers and consumers.   Joining Abby is Dom Dwight, f ormer M arketing Director and now Director of strategy, insight, product innovation and div...

Episode #1 2 9 . Understanding grief is the topic of this episode, an area of personal understanding to support ourselves but also other s in our care that may be experiencing grief.   *Trigger warning: This episode contains discussion around bereavement and loss of a child.   A complex and personal process, grief is the intense feeling of loss of someone or something which can manifest physically...

Episode #1 2 8 . The Burnout Miniseries ep 5 – The last episode in our mini-series on burnout shares the story of a n agency marketer who , following her experience of extreme burnout , uses the power of breathwork , meditation and wellbeing to help and prevent burnout in others.   Abby's guest is Briony Gunson , mindset coach, wellbeing trainer , meditation teacher and breathwork er . Passionate...

Episode #1 2 7 . The Burnout Miniseries ep 4 – We're c ontinuing our focus on burnout and how together, we can raise awareness to prevent it and support each other in our challenging yet rewarding marketing profession.   Abby's guest is Senior Report er for Marketing Week, Molly Innes. Molly has been researching burnout for the past two years having written many articles about it and is passionate...

Episode #1 2 6 . The Burnout Miniseries ep 3 – The third episode in our burnout series, raising awareness to the physical, mental and emotional exhaustion that prolonged stress in our profession that cause – and what we can do about it.   This episode highlights burnout from a leadership perspective and the pressure to become other people's version of a leader, not your authentic self. Sharing the...

Episode #1 2 5 . The Burnout Miniseries ep 2 – Continuing our focus on burnout, this episode discusses the experience of a high-achieving marketer who went through burnout and their reflections on preventing it again - for themselves and others in the future.   Abby's guest is Alan Trice , an experienced and passionate senior marketer, having held Head of and Director-level roles within retail, en...

Episode #1 2 4 . The Burnout Miniseries ep 1 – Understanding b urnout through a scientific lens is the focus of this episode , shining a light on the signs of burnout and how it physically and mentally manifests , as we see a rise in unsustainable stress amongst our profession.   Burnout is a topic that Abby is passionate about addressing and a fundamental part of burnout prevention is linked to t...

Episode #1 2 3 . This episode is leadership skill on empowerment – a fundamental pillar of the W hole M arketer approach in order to create a wave of successful and fulfilled marketers.   Adopting empowerment as a leadership style means building the belief and confidence in the marketers in your care ; giving them the clarity , control and confiden ce to make decisions independently , so they can...

Episode #1 2 2 . Representation is the topic discussed in this episode, a skill for all marketers to ensure we are connecting and communicating with different people, groups and communities to truly reflect the world around us.   Joining Abby is her guest Nishma Patel Robb , Founder of Glittersphere , ex Senior Director of Brand and Reputation Marketing at Google UK . As a Founder, Speaker, Podcas...

Episode #1 2 1 . T oday's episode is a technical skill on psychological biases, where we'll discuss the patterns found in decision-making that marketers can use to better understand their customers and consumers biases and how we can address them and work with them .   Abby 's guest expert is Richard Shotton, a uthor of bestselling and award-winning book The Choice Factory and founder of Astroten...

Episode #1 20 . This episode is a leadership topic on Impact and the methodology of an impactful leader .   Creating impact is an important skill for marketers as so much of our role is about creating a positive effect and influence i.e. impact, both internally with stakeho l ders and externally with our markets, customers and consumers.    Abby is joined by Scott Morrison, Founder, Speaker, Autho...

Episode #1 1 9 . Gaining buy-in is the sof t skill, leadership and personal understanding topic of today's podcast.   Gaining buy-in is a critical skill for marketers, particularly as marketing moves from a support function to one leading the long-term commercial agenda – gaining buy-in and alignment on our strategy and vision is imperative to gain support, investment and resource from the Board t...

Episode #1 1 8 . Today's episode is on challenger brands and the skills, behaviours and mindset marketers of challenger brands need to succeed .   Challenger brands – whether created by a corporate or a start-up – aim s to disrupt an existing category by satisfying a consumer need that's not currently being met. Commonly challenger brands seen as the 'underdog' have greater constraints like budget...