The Whole Marketer podcast

Episode # 9 2 . The holistic topic discussed in this episode is finding balance in work and life aka ' Slow the Fu%k down '.   This episode is a reminder that whilst marketing is a fast-paced, challengin g yet change-making and rewarding   profession , i t is only one part of our lives as a whole and we need to be able to recognise signs of burn out and re-evaluate priorities if the overwhelm from...

Episode # 9 1 . The p ersonal understanding topic in this episode is c areer choices and finding fulfilment in your role.   Part of the Whole Marketer philosophy is developing your personal understanding – your values, your why, strengths, self-awareness, overcoming limiting beliefs – so that you can create a marketing career and life as a whole that is personal and fulfilling to you.   By gaining...

Episode #90. 'No Bullsh*t Leadership' is topic of this episode, based on the #1 book by Abby's guest, Chris Hirst. Winner of Business Book of the Year Award 2020 and Financial Times  Business Book of the Month, Chris' approach is based on over a decade of experience as former CEO of agencies Havas Creative and Grey London.     Chris has written this book to de-mystify leadership so that it is not...

Episode #89. Entrepreneurial leadership is the topic explored in this episode – how leaders in medium-sized or corporate businesses can harness the mindset, agility and skills of an entrepreneur, in order to scale growth.   Joining Abby to discuss the qualities of an entrepreneurial leader is Claire Koryczan, Founder of Imagine Beyond, which supports leaders to strengthen their entrepreneurial lea...

Episode #88. Series 5! We're kicking off this new season with a technical skill – brand transformation - but when approached with a Whole Marketer mindset, a true brand transformation requires holistic skills, as we know creating a plan on paper is one thing and successfully leading and delivering it is quite another.   Brand transformation is when a brand goes through significant change in order...

Episode #87. Menopause is the focus of this episode – it's an area of personal understanding, not just for our own understanding but it's also important to gain greater understanding and empathy for our colleagues and those in our care.   Menopause is a natural part of a women's life when she stops having her period, commonly from the ages of 45 although it can be earlier. Perimenopause is the sta...

Episode #86. This episode discusses the impact of ageism in marketing - both externally for our customers and consumers, but also internally in the workplace.   Ageism is categorising or stereotyping people based on their age that has a negative outcome – either misrepresentation or not being represented at all. In a study*, 88% of over-55s said they feel unhappy about the way advertising treats t...

Episode #85. Workstyle is the topic in this episode – the revolution of flexible working and the freedom to choose when and where you work. Not only for yourself but how to empower those in your care to be autonomous and work to their full potential.    To discuss this topic, Abby's guests are recent Sunday Times Bestsellers Alex Hirst and Lizzie Penny. As well as co-authoring 'Workstyle: A revolu...

Episode #84. This topic is Inclusive Marketing and the impact that marketing to a diverse audience can have for your organisation and society as a whole.   As marketers, we have the power to be change-makers; influencing what society thinks, feels and does, but we also have the responsibility that comes with it. Inclusive Marketing means developing empathy and being open to continuous learning and...

Episode #83. 'Purpose for organisations' is the holistic skill for marketers explored in this episode. Purpose is the reason for a brand or organisation to exist beyond making money – evoking an emotional response from your consumers, benefitting all of your stakeholders and providing a higher reason or cause to contribute to society as a whole. Abby's guest is strategic marketing consultant, auth...

Episode #82. Today's episode is a technical skill - Promotional Marketing. Promotional marketing is a powerful tool aimed to influence a purchasing transaction, often at a point of purchase. Many of us associate it with traditional, short-term sales promotion techniques such as coupons, prize draws, on-pack promotions... but many brands today are applying it more creatively to create meaningful br...

Episode #81. 'Setbacks' is the personal understanding topic featured in this episode.   Setbacks are events and experiences that can occur at any point in our lives, that throw us off course at the time, and even though they happen to all of us, they can affect us in different ways; whether that's our confidence, outlook, perspective, relationships or performance at work etc.   Having the understa...

Episode #80. Marketing competencies is the topic featured in this episode; a topic we've covered previously but we believe it's important to hear different perspectives from leading marketers across a broad range of sectors.   Abby's guest in this episode is Raj Kumar who brings his wealth of marketing experience from the financial services & tech industries. Raj's previous roles include Experian,...

Episode #79. 'Life by design' is this episode's personal understanding topic for marketers and entrepreneurs. For Abby, life by design means actively making choices on how you live your life – your work, projects and past-times – so that your life is happening for you, not to you.   Joining Abby is her guest Jodie Cook; entrepreneur, athlete and author, whose experience founding and selling her ag...

Episode #78. This episode discusses Social Legacy for marketers and being intentional with our choices in order to live a purposeful life.   Social legacy is the impact your presence has on others (and the world) around you, when you give back to society or champion a particular cause. As individuals, marketers and leaders of change, it is utilising what we have personally and/or in the organisati...

Episode #77. The role of marketing capabilities is the focus of this episode, an important topic for marketing leaders and those in their care who need to be continually evolving and abreast of new trends and techniques in our fast-paced industry.   In this episode, Abby and her guest Denise Dewar discuss why marketing capabilities are more than training and upskilling, and how to embed a marketin...

Episode #76. The focus of this episode is goal setting, an area of personal understanding. Goal setting is a valuable tool for marketers, not only to accomplish achievements in your career but for your life as a whole. To be truly meaningful and fulfilling, the key is that your goals are based on your values, you have clarity on what you're working towards and that they are connected to your 'why'...

Episode #75. Growth mindset is the personal understanding topic of this episode. A growth mindset is about having the positive belief in yourself to learn and develop skills in order to achieve your goals. But it doesn't happen overnight… those with a growth mindset know that change comes through consistency and hard work, but crucially they believe they CAN do it, even if they can't do it YET. Jo...

Episode #74. The focus of this episode is marketing ecosystems, which essentially is the essence of what your marketing function sets out to do and how you go about doing it. It's the sum of the all your internal and external marketing capabilities and how you do things – whether it's related to your people, your tech platforms, your strategic approach or your culture etc. Abby's guest to discuss...

Episode #73. Bravery is the focus of this episode – both a soft skill and an area of personal understanding. For marketers, bravery is acknowledging and facing into challenges and despite the fear of the unknown, pushing forward with initiatives in the pursuit of positive change and growth. Bravery thrives when we adopt a growth mindset, embracing outcomes as positive wins, or learnings – but neve...

Episode #72. Season 4 returns with this episode covering a personal understanding topic – imposter syndrome. Abby is joined by Rita Clifton CBE, legendary marketer, speaker, writer and practitioner in brand strategy and business leadership. Rita started her career in advertising, becoming Vice Chair and Strategy Director at Saatchi & Saatchi before a series of chair and portfolio non-exec roles in...

Episode #71. Our third in a special series on 'Burnout', this episode focuses on another passionate marketer's story of their experience and recovery from burnout. Abby is joined by Emma Bisset, ex agency-side marketer now working in a rewarding third sector (charity) role as Marketing Officer at Age Scotland. In this episode, Emma shares her experience of burnout, the work/life balance that led t...

Episode #70. The second in our special series on 'Burnout', this episode focuses on a marketer's experience of burnout, what they've learned and practical advice on keeping balance and energy when you feel burnout creeping up. Abby's guest expert is Kyrsten Halley, a passionate Marketing Director, experienced in working on healthier brands including Ryvita and Samworth Brothers' new plant-based br...

Episode #69. You asked and we listened… today's topic is much requested from our listeners – it's 'burnout'. Unfortunately, burnout in the marketing industry is not uncommon, which is why Abby wanted to dedicate several episodes to this important topic, starting with this episode. Burnout is the physical or emotional exhaustion that occurs when your body no longer wants to function. It is more ext...

Episode #68. Flexible working is this episode's personal understanding topic for marketers - how we balance work and life, not only for ourselves to make time for all aspect in our lives, but also for those in our care. Flexible working is the ability to define our working patterns that fit around our life as a whole. Post pandemic, we have proven to many employers that where we work and when, for...