The Vine Podcast

Have you ever considered what would happen to your business if you weren't available to run it for a few weeks or ever again? It isn't easy to think about a catastrophe happening but it's a reality we need to face as business owners! Whether that is because of a short term emergency or a death, protecting your business and setting up a plan for those types of situations can make your family's live...

The longer you have your food blog, the more your business will evolve and grow. This can be tricky sometimes as you start to have to pivot and adjust how you are running your food blog to connect with these changes. In today's episode I'm interviewing a food blogger who redesigned her website as a result of her brand evolving over the years and feeling like it was time to create a resource for he...

Have you wondered if a recipe index is necessary to have on your food blog? If you have, today's episode is for you! I'll be answering this frequently asked question about whether or not a recipe index is relevant for food blogs today.  In this episode, I'll cover:  What is a recipe index? Homepage vs. recipe index vs. category pages Which categories should you include? Tips for your recipe index...

Your website and specifically the homepage of your food blog should highlight the best content for someone who is brand new to you. The more defined this content can be, the easier it will be for someone to go from a cold organic search to eventually becoming a raving fan. In today's episode I'm sharing how to use web design to highlight your best content.  In this episode, I'll cover:  Best conte...

Have you ever wondered how to utilize Instagram for your blog? With so many changes to the platform it is hard to keep up with how to really use it to best connect with your audience. In today's episode we're talking all things Instagram, from how each type of content is supposed to work on the platform, to how often you should post as a food blogger, you'll walk away with tons of tips to confiden...

Knowing the action you want your audience to take after visiting a blog post is one of the keys to whether they will stick around to browse more of your website or they will bounce back to Google and forget about your site. Defining that next best step takes understanding both the search intent of your readers and defining your ideal audience. Stay tuned to learn more about how you can strategical...

How confident do you feel when it comes to your audience? Do you have a surface level knowledge of them like demographics or could you give two or three REAL struggles that your audience faces? There is always more information you can find out about your audience so today I'm sharing a handful of tools you can use to truly get to know your audience. In this episode, I'll cover:  Different tools yo...

Do you think of your food blog as a resource for your readers? People often share with us that they would like their website to be a resource not just another blog. In today's episode you'll learn strategies to uplevel your food blog from just a blog to a true resource to help your readers! In this episode, I'll cover:  Food blog vs. resource Go from mixed content to niche resource Provide solutio...

In order to stand out these days in the food blogging world, you have to get specific with your niche. That's exactly why there has been a trend in the last year or so to start a second niched website and a lot of bloggers have seen success! In today's episode we're interviewing a food blogger who started a niched sourdough website and went from 0 to 1 million pageviews in just 4 months.  In this...

Optimizing your blog post images is essential to maintaining your food blog's site speed and keeping your site running smoothly. In today's episode I'll share some strategies for making sure you are properly optimizing your blog images!  In this episode, I'll cover:  Optimize your images before uploading What size should your food blog images be? What should you name your food blog images? Optimiz...

Maybe you have considered redesigning your food blog but you aren't quite sure how to find a reliable designer or what questions to ask. In today's episode I'm sharing questions you should always ask before hiring a web designer to redesign your food blog. In this episode, I'll cover:  Questions about time Questions about communication & process Questions about tech Red flags to watch out for...

Your blog post is the bread and butter of your food blog. It's what readers are searching for and the type of page that gets the most traffic. But in a very crowded sea of Google search results, how can you make sure your blog post stands out when someone visits it for the first or even tenth time? In today's episode I'm sharing 5 ways you can make your blog post stand out to hopefully leave an im...

Goal setting and strategic thinking can be a tricky thing to do for your food blog. But before you can make any major decisions for your blog it's so important to have that vision for your business. In today's episode we'll talk about how to set strategic goals for your blog that will help make future decisions more effortless.  In this episode, I'll cover: What are your goals? What is your WHY? D...

Does the idea of working less on your blog but making more money make your head spin a little? The idea of setting boundaries and working less to make more might sound crazy, but our guest in today's episode breaks down how this can be possible to avoid burnout and still keep growing your blog and your income!  In this episode, we'll cover:  How to define productivity Setting boundaries and defini...

Are you using Gutenberg blocks yet? If not, you're going to want to listen to this episode to hear some ideas for blocks you can start using right away! These blocks will help the important sections of your content stand out against the common image, text, ad pattern many blogs have. These reusable sections of content contain important information but are often overlooked when they simply blend in...

When was the last time you updated your homepage? In the last few years, you may have noticed the homepage of your food blog starting to show up in your top pages through your analytics. The homepage is also a huge part of the user experience of your website as it helps new readers to understand what to expect on your blog. So in today's episode I'm going to answer the common question: how often s...

One of the best ways to treat your food blog more like a business is to outsource the things that take you too much time or are not your biggest strengths! But outsourcing can often seem daunting or expensive. In this episode, I'm sharing some unusual ways you can outsource different parts of your food blog to free up more time to work on the parts you love and to spend more time as the CEO of you...

We have worked really hard on our web design process and refining the experience our clients have when they work with us over the last year. But until you are a client, the process may be a little bit of a mystery. So we decided to pull back the curtain today and give you a behind the scenes look at what it's like to redesign your website with us. Jillian Dolberry is our process expert around here...

Batching like tasks can be a huge time saver AND can also increase your productivity by up to 40%! As bloggers, it may seem like batching tasks isn't something that would naturally be easy to do, but there are actually many repetitive tasks food bloggers can learn to batch together to be more efficient and manage their time better. In today's episode, I'm sharing what batch working is and how you...

In today's episode I'm so excited to interview one of our clients about her blog and her experiences writing a cookbook and redesigning her website. Kate Ramos is the chef behind ¡Hola! Jalapeño, a Mexican-Inspired Food Blog. Kate shares openly in this episode about her blogging journey, how she plans her content with her audience and SEO in mind, what it was like writing a cookbook in 6 months an...

User experience is an incredibly important part of your website. Even with the best content in the world, a poor user experience will lead readers away from your website and can have negative effects on your blog's growth. Today I'm sharing 5 things your food blog needs to make sure your readers have a great user experience on your website.  In this episode, I'll cover:  Have an easy to find searc...

We've been talking a lot about time management and goal setting on the podcast and today we're going to talk about setting bigger goals for the quarter and the month. I'll share how to decide on your goals and then how to break them down into actionable steps so you can see progress each week!  In this episode, I'll cover:  Start with the bigger picture Decide your quarterly goal Break it down int...

Have you ever wondered what the difference is between a premade theme and a custom theme, today's episode is perfect for you! The truth is there are times when a premade theme is perfect for a food blogger and times when a custom theme might be a better option. So I am excited to break down the pros and cons to both of these types of themes and ultimately how you can decide what is best for your b...

The start of a new year often brings lots of ideas of ways that you want this year to be different than the last. By this point in the year though, resolutions may have faded, or old habits may have resurfaced. Today, I want to talk about eight habits you might want to consider implementing this year to make small improvements to your business and to your personal life.  In this episode, I'll cove...

Have you ever wondered if it's the right time to rebrand? If your logo has felt stale or it's been a while since you've worked with a designer to create your branding, it may be time to consider a rebrand! I'll share some of the reasons our clients reach out to us to rebrand and redesign their branding for their food blog. If some of these resonate with you, it may be time to consider a rebrand of...