The Vine Podcast

  Prioritizing CEO time is the key to being more intentional about the time you spend working on your business instead of staying stuck in the day to day work of developing recipes and writing blog posts. In today's episode I'm sharing 5 ways you should spend your CEO time. In this episode:  Pause and check in Financial To Do's Metrics Goal Setting, Planning or Executing Education Resources Mentio...

At some point as your blog grows, you will likely run out of capacity to do all the things. Even if you have the time to do them, it's unrealistic to do everything that is needed for running a food blog. Learn the unique ways you could grow a team to support you! In this episode we'll cover different "departments" of growing a team:  Operations Content Project Based Personal/Other Resources Mentio...

Whether you are considering DIYing a website redesign or you plan to work with a web designer, these key things can be helpful to do before you begin that process! In this episode we'll cover:  Setting goals for your business Content Audit Category Audit Creating Content Research Features on Other Blogs/Websites Resources Mentioned in This Episode:  Setting SMART Goals My Blog Growth Plan 2023 Org...

Learn how to set SMART goals so you can maximize the results you are getting to grow your food blog. In this episode we'll cover:  Why Goal Setting is Important The SMART acronym Make sure your goals are specific Measurable goals Make your goal achievable and realistic Add a relevant action to your goal Add time to the goal Resources Mentioned in This Episode:  Setting Quarterly and Monthly Goals...

Getting caught up in the day-to-day tasks of running a food blog can distract you from spending time deliberately working ON your business. That time on your business, or CEO time, can be the key to long term success and growth.  In this episode we discuss:  How to schedule in time regularly Creating a plan for your time Habit stacking Finding smaller pockets of time Resources Mentioned in This Ep...

If you want to learn how to create more high quality content for your food blog, without losing your sanity and burning out in the process, this episode is for you! With more high quality content on your website, you have higher chances of ranking on Google and reaching more of your ideal readers. In This Episode I Cover: Updating old content Work through backlog Looking for hidden treasures Batch...

With the beginning of the year right around the corner, it's time to start thinking about your blog growth plan for the new year. When setting goals, having a clear action plan to reach those is so important. Today I'm pulling back the curtain to share a behind the scenes look at my own blog growth plan for next year and tips on how you can create yours!  In This Episode: Optimizing Content Creati...

If you're looking for a tool that can help you streamline your blog and help you support your team as you grow it, then SOPs are that tool. SOPs are standard operating procedures that help you to do things the same way each time. In today's episode we'll discuss why those SOPs are super useful whether you have a team or not, how to document them and the top 5 SOPs to get started.  In this episode,...

It can be overwhelming to even try to tackle all of the things you need to do as a food blogger. One of the best ways you can withstand the workload is by managing your time and energy. In today's episode I'm sharing some practical tips for how you can make sure you are managing these without burnout.  In this episode, I'll cover:  Setting your goals Determining your priorities Reduce your time on...

As a food blogger, you want to continue to grow to reach more people with your blog.  But have you ever considered if your blog is ready for growth? Keep listening to learn how you can make sure your blog is ready for an increase in traffic and for growth.  In this episode, I'll cover:  Be ready for comments and email increases Be proactive about site speed and hosting Make your website easy to na...

If you've ever taken a break or a vacation from your business then you know that it can be incredibly overwhelming to come back and try to get back into the swing of things. In today's episode I'm going to share how you can come back from a break to your business or your blog without overwhelm.  In this episode, I'll cover:  Plan your content Plan your projects Decide on your priorities Redefine y...

User experience is incredibly important as a food blogger. If you want the people who are coming to your website randomly from Google, to pay attention, then user experience is how you do that.  Today I am sharing how user experience helps you to attract your ideal audience and how you can increase your traffic by focusing on your website user experience.  In this episode, I'll cover:  What does u...

One of my favorite productivity tips is all about planning ahead for success and creating your ideal week. I'm not going to lie, I'm nerding out a little bit out having this conversation around creating your ideal week. Creating an ideal week for my business has been probably the reason that I have been able to juggle so many things in my personal and business life. In this episode, I'll cover:  W...

Being strategic when it comes to content creation often means working smarter not harder. That's exactly what you can do when you use these tips to get more out of your popular content! By using content that has already performed well you can double down on what's already working. Stay tuned to hear how you can get more out of your popular content.  In this episode, I'll cover:  Repurposing your c...

Let's talk about categories! One of the conversations I always seem to have with my clients is around how to properly use categories to organize their blog. In this episode, we discuss the importance of categories, how many you should have, and what to do if you've never considered your categories before.  In this episode, I'll cover:  How to organize your categories How many categories do you nee...

We completed our website redesign a few weeks ago and in today's episode I'm sharing what I learned throughout the process. I hope this episode is a unique behind the scenes look at what it's like to redesign your website, even when you are someone who knows what they are doing throughout this process!  In this episode, I'll cover:  Strategy is the core of the redesign process Having others involv...

One of the exciting parts about Quarter 4 as a food blogger is the increase in your traffic which means a new audience you can draw in! The best way to do this is by having a clear and strategic freebie to capture that audience. I'm sharing some quick to put together opt in ideas for you to utilize this Q4 and capture more of that new audience!  In this episode, I'll cover:  Why you need an email...

It can sometimes feel like having a niche could put you in a box or limit your creativity as a food blogger. But what if it was the key to opening up a flood of ideas and opportunities for your business? Today I'm chatting with a food blogger who accidentally fell into a niche that has led to selling thousands of cookbooks and led to millions of people making her very specialized recipes.  In this...

Have you ever wondered if it's the right time to rebrand? If your logo has felt stale or it's been a while since you've worked with a designer to create your branding, it may be time to consider a rebrand! Today I'll share some of the reasons our clients reach out to us to rebrand and redesign their branding for their food blog. If some of these resonate with you, it may be time to consider a rebr...

Can you believe quarter 4 is just a few weeks away? Whether you've been thinking about Q4 plans already or you haven't started, this episode will walk you through a few things you should be doing right away to prep your food blog for Q4.  In this episode, I'll cover:  Plan your content Optimize your website for audience conversion Check your website for major issues Maximize your RPM Schedule webs...

If you've ever wondered how to get your food blog to stand out in the crowded landscape of food blogging today, the answer is simple: user experience! Creating a great user experience for your website visitors is the key to helping your blog to stand out, getting new users to your website and retaining them as future raving fans.  In this episode, I'll cover:  Two essential pages on a food blog Ho...

Planning for time away from your blog can be intimidating! Whether it's taking time away after a new baby, a big move, or a family vacation, keeping your blog running while you're away IS possible, with a little preparation. In this episode I'm sharing how you can plan for time away from your business and specifically how I prepared my businesses and personal life for that time away.  In this epis...

One of the key ingredients to growing your food blog is understanding your audience. The second part though, is being able to make strategic decisions with your audience - even if they are not what you might have chosen for yourself. I often say that your blog is not about you, it's about your audience! In today's episode I am interviewing a food blogger about her journey of getting to know her au...

If you've ever had that feeling of getting to the end of the week and not sure what you accomplished, you're not alone! Time management as a work from home food blogger can be tricky. In today's episode I'm sharing 4 things you might be doing that could be totally wrecking your productivity. Keep listening to learn how you can improve your time management with just a few tricks.  In this episode,...

Site structure is how you organize your website content. It can be a huge defining factor for not only your readers to understand your website, but also for Google to understand how all of the pages and posts on your website work together. Strengthening your site structure is something you can always be improving on. Today, I'm sharing 3 ways you can strengthen your site structure.  In this episod...