The Vine Podcast

I'm pretty sure it's safe to say that no one got into food blogging to write emails. But every blogger I know who has a stable, profitable business has one thing in common, and it's not their SEO strategy or their Instagram following. It's their email list. So I called in email marketing expert Liz Wilcox to help us fix that, because she makes email way less painful than you think it needs to be....

If you've been blogging for more than a year, you probably have a few things you'd do differently if you were starting today. In this episode, Madison shares nine of hers, including some mistakes you can skip entirely and a few strategies she's still working to build into her own blogs. This one is a little unscripted, and Madison is upfront about where she's still catching up. You'll hear about t...

Remember when E-E-A-T was the hot SEO topic, and then it just kind of faded from the conversation? With AI completely reshaping search results, it's back, and it might be your biggest competitive advantage. In this episode, I break down why E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) matters more now than it ever has. AI can generate a recipe in seconds, but it can't ge...

If you're relying solely on ad revenue for your food blog, you're probably leaving money on the table. In this episode, Madison breaks down 15+ proven income streams that give you way more control over your financial future than waiting for traffic to go up. You'll learn: The 15 income streams that actually work for food bloggers (from digital products and online courses to brand deals and local e...

Your logo isn't your brand. And if you've been leaning on a pretty Canva design to do all the heavy lifting, this video is for you. In this episode, I'm breaking down 3 brand mistakes I see food bloggers make over and over again, mistakes that quietly stall growth even when the recipes are great. After 10 years of working with food bloggers on their websites and branding, I can tell you exactly wh...

If you've been wondering where Madison has been for the past three months — this episode is for you. Madison is back with an honest, behind-the-scenes update on what has been keeping her busy, why the podcast took a pause, and what is coming next for Grace & Vine Studios. Spoiler: it's really good news. In this episode, we cover: Why Grace & Vine Studios has had one of its heaviest client loads to...

You've built a successful food blog, you're monetized, you're seeing great traffic, and you know this business is worth investing in. But is your website reflecting the level you're operating at? This week, I'm sharing everything about our custom web design package—the full experience for established food bloggers who are ready to take their entire business to the next level. I'll walk you through...

If your website feels like a carbon copy of every other food blog out there—or worse, you're embarrassed to share it because it doesn't match the quality of your content—this episode is for you. I'm pulling back the curtain on our Crafted package, our semi-custom web design solution that gets you a professional, unique website without the custom price tag or timeline. I'll walk you through exactly...

In this episode: How many hours have you spent this year in Canva, tweaking fonts and colors, wondering if your brand really reflects who you are? If you're nodding your head right now, you're not alone. So many food bloggers are creating incredible content but struggling with a brand foundation that just doesn't quite feel right. Here's the thing: your branding isn't just about having a pretty lo...

In this episode: If you've felt burned by brand partnerships in the past or believe your blog isn't "big enough" for sponsorships, this episode will challenge everything you think you know about working with brands. Justin Moore has facilitated over $5 million in brand partnerships and he shares why direct brand relationships can be more profitable than working through networks alone. He also reve...

In this episode: If you've ever struggled with working ON your business instead of in it, you may need to get back into a CEO mindset. Sometimes we can look back on the last month, quarter, or even the year to date and wonder why we haven't achieved as much as we set out to. It's so easy to slip into an employee mindset without even noticing. So if that's you, today I'm sharing some super practica...

In this episode: If you've been treating your welcome email sequence like an afterthought—something you'll "get to eventually"—I have news for you: you're missing out on the single best opportunity to build real connection with your subscribers. In a world where AI-generated content is everywhere and food bloggers are competing for attention like never before, your welcome sequence isn't just nice...

In this episode: AI tools have revolutionized content creation workflows, but many bloggers still struggle with how to implement them effectively without losing their authentic voice. Aleka, creator of Learn with Aleka, shares her five-stage framework for using AI tools like ChatGPT and Claude to streamline everything from keyword research to content repurposing. She explains how AI has helped her...

In this episode: Q4 is about to bring you the biggest influx of new visitors all year. These aren't your regular readers - they're people discovering you for the first time through holiday recipe searches. This is your chance to turn one-time visitors into loyal followers, but only if your personal brand is ready to shine. Today we're talking about how to make sure your personality comes through w...

In this episode: Ever feel like you're spending way too much time styling and editing your food photos, only to end up with images you aren't thrilled with? Today I'm talking with Melodee Fiske from Pretty Focused , and she's completely changing the game when it comes to food photography for bloggers.   You'll learn if you're spending too much time editing photos, overthinking your styling and she...

In this episode: If you feel like you're doing everything right, you're posting consistently, you're optimizing your blog posts for SEO, you're engaging on social media and building your email list, but you're not seeing your brand grow, this episode is for you. The real difference between staying stuck and growth is actually more about your personal brand than it is about your fonts or your color...

In this episode: Here's the truth nobody talks about: a beautiful website doesn't automatically equal a successful food blog. In fact, some of the best looking websites I see are making critical mistakes that could be hurting their traffic. Today we're diving into 3 design mistakes that look harmless but are actually costing you readers and traffic over time.   The 3 Mistakes we'll cover in this e...

In this episode: When was the last time you actually looked at your recipe index page? If you're like most food bloggers, it's probably been a while – and there's a good chance it's not doing what you think it should be doing. Your recipe index might be one of the most misunderstood pages on your entire website. Many food bloggers treat it like a traditional recipe box, trying to catalog every sin...

In this episode: If you have ever felt stuck on the hamster wheel of content creation and struggled to grow your business, you're definitely not alone! Today Bjork Ostrom from Food Blogger Pro and Pinch of Yum joins me to talk about the transition we all face of going from maker to manager. He shares a delegation framework, how to identify which tasks to never outsource and his approach to getting...

In this episode: Have you ever looked back at your blogging journey and thought, "If only I knew then what I know now"? If you've been blogging for more than a year, you've probably had that exact moment of reflection. The food blogging industry has transformed dramatically over the past decade, and what worked five years ago might not be the best strategy today. Whether you're just starting out o...

In this episode: If you've thought about creating digital products to diversify your revenue streams, you're going to love this week's episode. I'm chatting with Emily Baksa, a food copywriter and content strategist, about creating digital products that diversify your revenue and reconnect you with the creative joy of food blogging. She unpacks a three-part framework that can transform your digita...

In this episode: Your personal brand is the only thing truly setting you apart from countless others in your niche. Yet so many food bloggers hide behind their websites, creating a disconnect between who they really are and what their audience experiences online. Today, I'm sharing how to stop hiding and start authentically aligning your website with your personal brand. Today we're talking about...

In this episode: Are you tired of chasing SEO trends and algorithm updates without seeing sustainable growth? As food bloggers, we often get caught up in technical SEO tweaks and site speed optimizations, but what if there's a more holistic approach that could lead to long-term success? In this insightful conversation with SEO expert Jeff Hawley, we explore why the most successful food bloggers ar...

In this episode: Have you ever made an emotional decision that impacted your food blog? It can be so easy to chase the next big thing for your business, but you could find yourself frustrated with the lack of results. In today's episode I'll share how you can shift away from emotion based decision making and focus on making data based decisions that will serve your business and help it grow! If yo...

In this episode: Is your Instagram strategy draining your creative energy? When today's guest, Kimberly Espinel realized almost all her content had become promotional, she took a bold step back - and discovered a better way forward. We're exploring what actually works on Instagram in 2025, from finding the right mix of content types to maintaining authenticity while growing your audience. If you'r...