The Vine Podcast

If it ever seems like there is always too much on your to do list, this episode is going to help you start to set priorities every day so you can achieve the most important things in your business. Setting daily priorities will help you to stay on track to achieve the weekly or monthly goals you've set and it will also help you be realistic about what can be achieved in a day.  In this episode, I'...

As your food blog grows and you begin to scale, it is so important to set aside time to document your systems and processes. Whether you have never spent a lot of time thinking about systems or you aren't sure what an SOP even stands for, you're in the right place. I'm joined by my Online Business Manager who is going to break this all down for us and help you make a plan for the standards and sys...

As a web designer, I spend a lot of time imagining and studying how users behave on websites. User experience and how a user moves through a website is so important to understand as a food blogger. So in today's 100th episode, we are going to talk about your reader's journey through your food blog. In this episode, I'll cover:  Understand how people get to your site Understand what people do next...

Today we chat about building your website team and what you need to know when you are building that team to manage your website. We talk about building a team for your website and thinking like a CEO. Join us for this fun and casual conversation! In this episode, I'll cover: The biggest struggles with managing a website The ideal website team for food bloggers Things to look for when hiring someon...

Have you ever wondered which part of your brand strategy is the most important? Is it the main font in your logo? Or your color palette? Is it your website design? Today I'm sharing the key ingredient to your brand strategy!  In this episode, I'll cover:  The key ingredient is your audience Discovering your audience Connecting with your audience   Instagram | Website | Show Notes Web Design for Fo...

Do you ever get to the end of the week and wonder what you even accomplished? In today's time management episode we're going to chat about why setting weekly goals is so important and how you can get started setting weekly goals and managing your time, so that you can be more productive and reach those bigger goals you have in mind for your food blog.  In this episode, I'll cover:  Why you should...

If you have ever wondered how some food bloggers manage to run not one but two food blogs at once, and what all this requires behind the scenes, you are not going to want to miss today's episode. I sat down with Christine Pittman, of Cook the Story and The Cookful, to discuss lessons learned from running two blogs, the team behind this, and her journey on this incredible feat. Plus, Christine tell...

Around here we talk a LOT about how much strategy impacts your branding. But have you ever wondered why it matters? In this episode I'm digging into why strategy is an essential part of our branding process! In this episode, I'll cover: Strategy creates direction for your brand Strategy helps your audience connect Strategy creates timeless design   Instagram | Website | Show Notes Web Design for F...

When you are considering a big investment in your business, like redesigning your website, you might ask yourself what you're going to get out of this experience. For some investments, there is a financial ROI that you will see directly as a result of something you do in your business. For others, the results may be more intangible. Let's talk about what to expect in terms of ROI with a new websit...

It is super easy to get shiny object syndrome when it comes to investing in your blog. At the stage you are at in your business, it's not surprising that you have probably made big investments before in your business over the years. When one comes up, it's helpful to have a system around how you can decide if it is the right choice to make right now.  In this episode, I'll cover: Analyze your busi...

One of my favorite productivity tips is all about planning ahead for success. If I had to attribute one productivity tool for the reason that I have been able to handle juggling so many things in my personal and business life, it is definitely the concept of planning your ideal week. Today's episode will help you to figure out what anchors you need to have every week in order to make real progress...

Are you carving out time regularly to work ON your business instead of in it? This is what I refer to as a CEO day and in todays episode I'll share 3 things every food blogger needs to be doing on every CEO day.  In this episode, I'll cover:  Review your goals Plan for income Invest in the form of education Resources: Why You Need a CEO Date Start Thinking Like the CEO of Your Food Blog Instagram...

As an ambitious food blogger, I know you have big dreams and goals for your business. Sometimes it's hard to know how exactly to take your blog to that next level so today that's exactly what we are talking about. In this episode, I'll cover: Know where you want to go Analyze what holds you back Invest in what you need Resources: >> Sign up for the Food Blogger Summit! <<  Why you need...

Every year when I was focused on my food blog, I would see an increase in traffic and email subscribers toward the end of the year, followed by a huge drop in January. While some of this is normal, there is a lesson to be learned here. How can you turn your Q4 visitors from random pageviews to raving fans? Today I share a few ways to make this happen. In this episode, I'll cover: Add a jump to rec...

As a food blogger, content planning is the most important part of your Q4 strategy. Today, you're going to learn in four easy steps how you can prepare your content to maximize the results for your food blog in Q4. Whether this is your third or fifth or 10th Q4 as a food blogger, you can always be more strategic every year.  In this episode, I'll cover: Review what did well last year Gauge your ca...

Today's episode is going to help get you caught up to speed and ready for the biggest quarter of the year for most food bloggers. I'm chatting about 4 ways you can prep your website to get ready for quarter 4! In this episode, I'll cover: Check your navigation links Display your popular content Display seasonal content Review top seasonal content   Instagram | Website | Show Notes Web Design for F...

As you up level your food blog it's important to start thinking more like a CEO and less like "just a blogger". Today we're talking about how you can start thinking like a CEO to truly take your blog to the next level.  In this episode, I'll cover: What does a CEO of a food blog do? Stop winging it Start delegating and eliminating Start making strategic decisions for your business Instagram | Webs...

Today we're talking about time management and specifically how you can potentially save hours of time working on your food blog by conducting a time tracking experiment. This is one of the things I love to do often to reset where my time is going and make sure I'm making the most of the limited work time I have. In this episode, I'll cover: Save time with time tracking How long should you time tra...

Today's episode is the first of hopefully many, where I take feedback from you as a listener, and answer specific questions that you requested I answer. Get ready to cover several fun topics and learn a lot! In this episode, I'll cover: Programs/Plugins Social Media Time Management Actionable Steps/Goal Conversion Instagram | Website | Show Notes Web Design for Food Bloggers Resources: Top Word Pr...

Have you ever wanted to make a killer first impression with your email subscribers with a welcome and nurture sequence that helps to build brand loyalty and optimize traffic to your food blog? Today, I interview Allie Grummert, an Email Marketing Strategist and Conversion Copywriter, who shares how to grow your food blog subscriber list with a welcome and nurture sequence that will translate into...

There are a lot of things to consider when redesigning your website, but the very first thing is, is it the right time? I'm breaking down the most common reasons clients come to us to redesign their website and the surefire ways to know it's time to redesign. In this episode, I'll cover: Not being able to make changes to your site Not being able to tell bandaid fixes from the original design Havin...

If you have been a blogger for a while, you know how important Search Engine Optimization is to be able to grow your blog (and business!). Today, we talk with Ty Kilgore, founder and CEO of Everything Digital Marketing, to cover all things SEO, and beyond!  In this episode, I'll cover: What is keyword research? How to level up your SEO Creating content that is worth your time Connect with Ty:  Eve...

If the idea of planning your content is daunting, this episode is going to share some ideas for how you can create a content planning system that works for you and will help you to plan your content for the next month or quarter!  In this episode, I'll cover: How often do you want to publish content Review or create a list of content ideas Review your popular posts Create your content calendar   I...

Have you ever wondered how you can keep visitors on your website longer? Maybe you have heard that this should be a goal you have, but do not fully understand the reasons behind it. Join me for this discussion that you do not want to miss! In this episode, I'll cover:  Why it's important to keep people on your website Three ways to keep visitors on your website longer A tool that makes this even e...

If you've ever wondered how to describe your blog to someone or wanted to help others spread the word for you, discovering your brand messaging is essential. Brand messaging is the language you use and communicate to your readers that helps them get it If you aren't feeling super clear about your brand messaging or how to convey the heart behind your blog, this episode is for you. In this episode...