The Veterinary Marketing Podcast

People who work inside the veterinary industry are some of the most knowledgeable and passionate people I have ever encountered. They spend years getting trained to do their job, but one area of training that veterinarians don't receive is how to run their veterinary practice from a business standpoint. This industry is unique because the people working in practices have to provide care to several...

I run across helpful tools every now and then and in this week's episode I share with you my favorite tools that I use in marketing. The tools that I mention in this episode help you to either market more efficiently, engage better or make your life easier. I'm constantly amazed at the really high quality free tools that get put out there that you can use whenever you want, you just need to know w...

In a perfect world your clients would all have large savings so that if they ever had unexpected pet care expenses there would be no problem. As good as this sounds, it simply isn't reality. Things happen in life and most pet owners aren't ready for unexpected problems. The good news is, there is VetBilling.com which offers payment plans to veterinary practices. The crazy part is VetBilling.com do...

In past episodes I've talk about using landing pages, but have never really gone over how to create landing pages for your veterinary practice, and this episode changes that!  In this episode I discuss what elements your landing pages should have, and the best way to approach landing pages in general.  The three types of pages that I go over are:  Squeeze Pages-shorter opt in only pages where you...

Should your veterinary practice's marketing efforts focus on growing organic traffic or paid traffic? That is a question you may not be asking, but there is a good chance that what you're doing to market your practice is pushing you one way or the other. First what is organic traffic? Well I define organic traffic as people visiting your website who you have no control over, so that means search e...

Almost every veterinary practice has some type of traffic coming to it already. Just by the nature of being online and being a legitimate local business it is likely you're getting organic traffic to your site and your site may be working alright, but I guarantee it could be doing better! When you make improvements to your conversion it typically makes any marketing that you are doing more effecti...

Often times I hear veterinary professionals say how overwhelming learning digital marketing can be, and I totally get it, there is so much to learn and implement. What kind of marketing should you be doing, should you focus on this social media platform, is your website good enough? You could do marketing full time for your practice and still be constantly learning and keeping up with new things a...

This week we have Dr. Dave Nicol on the podcast, and we talk about marketing strategies and principles that will help to grow your veterinary practice. Dr. Dave Nicol is a marketing expert who speaks internationally on veterinary marketing, management and staffing. Dr. Nicol has a very unique perspective on marketing because he owned a practice, which he just recently sold for a really nice return...

In today's episode we get into the nuts and bolts of what actually makes good SEO for your website. We talk about best practices, things you should be doing and things you definitely need to avoid. If you want more organic traffic coming to your site then this is the episode for you. In last week's episode, we were able to set the foundation of how SEO works, what search engines do and what kind o...

Almost everyone these days knows about SEO because SEO (or search engine optimization for those of you living under a rock) is an extremely important part of your veterinary practice's traffic. Online search through Google, Bing or Yahoo has become a part of life and has completely changed the way that people make purchases. In fact, now over 85% of people use online search to help make a buying d...

Do you ever have trouble writing emails, email newsletters and getting your emails read? Lots of veterinary professionals have trouble with how to write emails, how often they should write emails how much content they should put in there. If you're like me you have probably heard everything from emails don't work to emails are a great tool. Well I happen to think emails are a great tool and they a...

If you talk about paid digital ads, most times you'll be talking about Facebook ads, Facebook Dark Posts or Google Adwords. Of course all of these ad platforms have great potential, but are you overlooking something by not testing out Twitter ads? I think that twitter is seriously underestimated when it comes to their ad platform and it has the potential for veterinary practices to interact with a...

Email is so important for your veterinary practice because it is a list that you actually own, and in this episode we'll be going over 3 major email marketing service providers and then some tips and tricks as to how you can build your email list faster. This is becoming increasingly important because social media, organic traffic and other sources of traffic and ways to connect with your clients...

In this episode we talk all about Google Analytics for your veterinary practice. Everything from how to install it to what data you should be looking at, how often and how to look at it. Measuring your marketing is one of the most important  things you can do and I would go so far as to say that if you can't measure your marketing you're just guessing and that it probably. Without proper measureme...

In this episode I interview Dr. Braden Collins, from Bunbury Veterinary Clinic in Western Australia about his social media and content marketing. I initially met Dr. Collins from the podcast, when I mentioned I was doing a Facebook case study to get new clients. Dr. Collins was kind enough to let me try some new client acquisition strategies and we've been keeping in touch ever since. Since I was...

One of the most important questions you can ask yourself for your veterinary practice is, "What does my ideal client look like?". Finding common elements between your best clients can really help you to grow and build your practice. Most businesses don't have a way to track this, but almost every veterinary practice is building a database that is a goldmine inside their practice software. Don't ov...

Your domain name is like the real estate that your website sits on and it is extremely important for both search engine traffic as well as type in traffic. In this episode I show you how to potentially find new domain names that you can use to forward passive traffic and generate steady streams of new potential clients. Not only that I go over if you should ever buy a domain name, what I think abo...

You've probably heard about Snapchat, and unless you're under 25 chances are you aren't using it, not yet anyways. As is with most mobile apps or social networks younger demographics tend to flock to places before they become mainstream. What I think sets Snapchat apart from other apps and social media platforms is that large sized companies like CNN, Discovery Channel, VICE, ESPN and others are a...

Want to make email easier, less annoying and a tool to help you grow your veterinary practice? In this episode I go over 3 email marketing tools that help you do just that. This episode we talk about ways to better engage and communicate with clients while taking less time to do it. Want to know how to schedule emails so that you can set it and forget it with personalized emails, or how about see...

Amazon is a monster. You're probably frustrated if you've ever tried to sell anything to compete with Amazon, but they don't have to be competition. In this episode I go over three ways to use Amazon to help attract, engage and retain your clients. I'll show you how to self publish a book using Createspace.com, Amazon's self publishing platform, as well as Amazon Giveaways and lastly fulfillment b...

Search engine optimization is definitely an important way to generate traffic to your website, but it can seem like a mystery. In today's episode we talk SEO and copywriting with Pam Foster. The biggest bang for your buck with your veterinary  practice will be local seo, where you try and target people in your local area who are using search terms that are relevant to your practice. Pam Foster is...

Almost all large sized companies have apps, but if you don't have a huge marketing budget or don't know how to code a mobile app creating a mobile app for your veterinary practice has probably been out of your reach. Several listeners suggested that I interview Mary Shields at In Touch Mobile CEO and Founder of The Vet App. In this episode I go over many of the features that The Vet App offers and...

Facebook is probably the single best way to grow your practice right now. That is a bold statement but I really believe it is true. You can get in depth demographics to choose from and can start with as little as $1. Danielle Lambert from Snoutschool.com shares her secrets to Facebook ads and marketing. We talk about the 3 different types of ads that you can run and when you should run each type....

Making mistakes in marketing is inevitable. It is actually the whole point of marketing. You need to find out what works and more importantly what doesn't work because if something isn't working and you keep spending or relying on that you'll likely go broke or out of business. I've made lots of mistakes when marketing and in this week's episode I talk about the four biggest ones I've made when cr...

Chances are you are already on Linkedin, but I bet you're not using it to its fullest. Have you ever though of trying to attract new clients using Linkedin? I haven't seen anyone trying to use Linkedin to get new clients, but every day, well paid professionals are there being completely untapped. On This episode I'll show you how: Making your personal profile look better, and perform better by doi...