The Veterinary Marketing Podcast

In this episode we will talk about 6 really important marketing strategies that you absolutely need to be using at your veterinary practice. Things are always changing, and opportunities that are here today won't be here next year. Discover simple ways that you will be able to make incremental improvements in your marketing which will turn into retaining more current clients and attracting new cli...

Getting new clients at an affordable price is an amazing skill set for you to have for your practice and in this episode I show you a strategy on how to do just that! Leadmagnets are what we talk about. I tell you what lead magnets are, 8 general types of lead magnets and then how to deliver your lead magnets. With lead magnets, the goal is to create a piece of content that can provide nearly imme...

In this episode I get to interview Dr. Andy Roark, who is an expert at creating awesome content for the veterinary industry. As Dr. Roark mentions, with social media and the internet almost everyone has a larger voice and a greater ability to reach more people than ever, the only problem is lots of the Veterinary industry isn't using this to their advantage. Dr. Roark shows us how to engage client...

Let's be honest though, you have a full time work schedule, so maybe you don't have time to go out and do research, write content or shoot video. Obviously the best possible way to create content would be to do some really great research, write long posts, or shoot amazing video but not everyone can do that. So I'm going to be showing you ways from doing zero work  to doing only a little work in a...

Staying in front of current clients and potential clients is what you need to do to provide the best possible care to your clients and the best way(in my opinion) to do this is to use facebook advertising. I've spoken a lot about facebook in other episodes, but in this episode, we go over how to spice it up a little. In this episode I show you why you should be using the power editor, how to execu...

It is impossible to make everyone happy. Mistakes happen, and people's expectations aren't met. When this happens you can sometimes get negative reviews at your practice. Assuming that you're trying to do your best to provide the best service possible to your clients, this episode talks about how to limit your negative exposure and how to even build better relationships with clients who have a bad...

Every practice needs to be on  G oogle  A dwords, even if you aren't actively trying to attract clients through direct response advertising. Google adwords is an extremely powerful advertising system that you could build an entire practice on if you wanted. In this episode we just go over the tip of the iceberg and I show you what you should be doing, what you definitely shouldn't be doing and how...

Should you be using video at your practice? In this episode, I talk to Dr. Cody Creelman on why you should be creating epic content and engaging with clients with videos. Dr.  Cody  Creelman is a beef cattle veterinarian and practice owner of  Veterinary Agri-Health Services in Alberta, Canada. His veterinary interests include bovine pathology, large animal surgery, cow/calf and feedlot production...

Holidays are a really imporant time to connect with your clients, and in this episode I go over several items that you need to make sure that your practice is doing during every holiday season. Especially since Christmas and Thanksgiving are right around the corner, you have some really great opportunities to engage your clients and build strong relationships.  I also go over how to get referrals...

Mobile marketing is becoming increasingly important for you and your practice to keep up. For the first time in history, mobile browsing surpassed desktop browsing in early 2014. A lot of your clients are using their phones to find you, are you ready for when they do? In this episode, I'll show you easy ways to optimize your google adwords using callouts specific for mobile, your landing pages, yo...

In this episode, I talk about a strategy that helps you get in front of more highly targeted potential clients that can help lead to a steady stream of referrals. What I discuss also helps you to create great content for your website, expand your social media presence and help to build great brand image for your practice.

On this episode we have Danielle Lambert, social media coach and expert who was on Episode 3 and talked about pinterest. Twitter is a huge force and chances are that a large portion of your clients are spending time on Twitter. Are you doing a good job engaging, and attracting clients through your Twitter account? In this episode we talk about whether or not you should even be worried about twitte...

Marketing is all about measurement. The only way to tell if a marketing piece or campaign is actually working is to measure its results. So often veterinary practice owners just through all their marketing into the pot and don't really know where the majority of their traffic is coming from. In today's episode we talk about 4 specific tools that help you to measure what is working and what isn't....

Reviews are incredibly important for you and your practice because they provide social proof for potential clients that your practice is the place to go. In this episode, I talk about how to engage your current clients so that you can rack up positive reviews and drive new clients by providing the feedback they need to choose your practice. I also talk about some pretty cool tricks on how to encou...

Even the best, most optimized websites don't convert all traffic and in today's episode I talk about something most practices aren't doing but should be: retargeting. Retargeting is the practice of advertising to people who visit your websites. It is a way to build a list without having an opt in. If you have an ecommerce site or if you send traffic your website through advertising retargeting hel...

In this episode I show you how to stay a step ahead of your competition by knowing what they are up to. Let's face it, the veterinary industry is competitive, and with more veterinary students graduating and getting into the work force it is only going to get more competitive. Luckily, there are tools that can help you find what your competition is up to so that you can see what is likely working,...

In this episode I interview Jared Cullop and Brian Macrae on how to create a website that helps your practice grow. Your website really is the backbone of your marketing and can help you drive clients through the door, but it has to be done right. Jared is the owner of JCI Marketing and not only is his company a web development company but they also do beautiful web design, SEO, branding, and soci...

Dr Google is often accredited by veterinary professionals as being a reason for a decrease in compliance, frequency of visits and clients coming in at all! In this episode I show you how to beat Dr. Google while at the same time benefiting by getting more reviews, creating great content and getting more search engine traffic. 

Wellness plans are a huge marketing topic right now, aiming to increase compliance and keep customers at your clinic, but is there a better way? In this episode of the veterinary marketing podcast, I interview Brian Macrae, founder of  RethinkVetSolutions.com  a company helping practices all over attract engage and retain clients by creating an easy to implement wellness rewards program. We discus...

Paying clients who visit your practice, the people who you're trying to find by doing different marketing spends, are walking in your practice every day, why not build an email list and market to them? A bird in the hand, right? So in this episode, I go over how to approach your email marketing and talk about many tricks that will help you grow your list, increase open rates and drive clients to y...

Facebook may be the best way to find and engage with your current clients and potential ones. You can almost instantly create ads that drive your current and new clients to offers and content and immediately track results. Best of all even on a shoestring budget, you can generate new potential clients and in this episode I'll go over the best ways for veterinary practices to use facebook to engage...

Social media is a huge and often confusing topic. In this session of the  Veterinay Marketing Podcast  I show you how to approach social media and how to avoid being as terrible at social media as everyone else is! Social media is such a powerful tool and when used correctly it can help grow your practice to huge success, find out how on this session!

Pinterest can help you grow your practice and Danielle Lambert shows us how on this episode of the veterinary marketing podcast. Pinterest is a great tool and it is a great way to reach new clients, and engage with the ones you currently have. In this episode I interview Danielle Lambert who is a practice manager and a social media expert who teaches veterinary professionals how to leverage social...

So many veterinary practices have terrible websites, they are really out dated or even sometimes non existent. In this episode we cover: if you should create your own website or if you should have someone create it for you, the best method of creating a website, best practices for your website and web presence and some of my favorite tools for tracking and getting found online. 

In the first session of the Veterinary Marketing Podcast I give an introduction to the podcast and myself your host. We go over show formalities and what the main purpose of the podcast will be.