The Veterinary Marketing Podcast

A pet owner called a veterinary clinic after hours to arrange euthanasia for their animal. The clinic's AI receptionist answered, but it got stuck. It kept saying, "I'm sorry you're going through that," then hung up. The technology is improving, but in a moment that sensitive, it has to work. That's the tension Trace, our customer success manager at Maverick Digital Marketing, and I explore in thi...

In this episode, I sit down with Dr. Keith True to dive deep into what it really takes to build a thriving veterinary practice in today's challenging environment. We talk candidly about the realities of practice ownership, from navigating online negativity and client expectations to finding fulfillment and financial security through intentional leadership. Dr. True shares his journey from associat...

In this episode, I'm diving deep into how AI is shaking up local SEO with none other than Darren Shaw, founder of Whitespark and one of the top minds in local search. If you've been wondering whether SEO is dead or if paid ads still matter now that Google's rolling out AI-driven search, you're not alone - I had the same questions! Darren and I break down what's really changing, what's staying the...

In this episode, I sit down with Arielle Putter, the founder of AJP Strategy Strategy, to dive deep into how veterinary practices can truly stand out on social media in 2024. With AI-generated content flooding our feeds and competition for attention at an all-time high, it's never been more important for clinics to build trust and connect authentically with pet owners online. Arielle's agency has...

In this episode, I sit down with Cebron Walker, owner of Walker Creative and a true expert in veterinary marketing, to dive deep into how independent veterinary practices can not only survive but truly thrive in today's rapidly changing landscape. With corporate groups consolidating clinics across the country, it can feel overwhelming for independent practices to compete but Cebron Walker brings a...

In this episode, I'm diving deep into one of the most overlooked growth levers for veterinary practices: conversion rates. While most practices are laser-focused on getting more website visitors through SEO, paid ads, or social media, I want to show you why the real secret to doubling your client base isn't just about attracting more traffic, it's about turning more of your existing visitors into...

In this episode, I tackle one of the most overlooked secrets to explosive growth for veterinary practices: mastering conversion, not just chasing more traffic. So often, the advice out there is to post more, run more ads, or just get more eyes on your website. But what if the real game-changer is turning more of your existing visitors into loyal clients? I break down why focusing on conversion opt...

In this episode, I'm diving deep into a topic that's absolutely critical for every veterinary practice: making sure the right clients find you at the right time. We're talking about the real difference between visibility and demand because let's face it, just being seen online doesn't mean you're the practice pet owners actually choose when it matters most. I'll walk you through the strategies and...

In this episode, I'm diving deep into how you can make 2026 the best year ever for your veterinary practice by mastering positioning and messaging. We all know the veterinary industry is changing fast, and just getting your name out there isn't enough anymore. It's about attracting the right clients - those who truly value what you do and are the perfect fit for your practice. I'll walk you throug...

In this episode, I'm kicking off the first part of a six-part series all about making 2026 your best year ever in veterinary marketing. As someone who works with hundreds of veterinary practices every month, I know firsthand how overwhelming all the marketing advice out there can be. I've been in your shoes, trying to figure out what actually works and how to cut through the noise. That's why I'm...

In this episode, I'm diving deep into the world of online reviews with Daniel Vivarelli, the founder of Star Loop. If you've ever wondered how to consistently get genuine five-star reviews for your veterinary practice—or any local business—this episode is packed with actionable strategies and real-world insights. Daniel shares the unique approach Star Loop uses, like planting a tree for every revi...

In this episode, I wanted to share my comprehensive guide on how to build a world-class referral program for your veterinary practice. Referrals are truly the lifeblood of so many successful clinics, but the reality is that most practices don't have a structured system in place to maximize this powerful growth channel. I'll walk you through why referrals matter so much, the data behind their impac...

In this episode, I dive deep into the state of veterinary marketing in 2024 alongside Trace, our Gen Z marketing guru and Customer Success Manager. Drawing from our hands-on experience managing over $600,000 in monthly ad spend and working with 50–60 veterinary practice owners each week, we break down what's working, what's not, and how you can set your practice up for success in today's fast-chan...

In this episode, I dive deep into what it really takes to build a systematic marketing strategy for your veterinary practice—one that goes way beyond just running ads or posting on social media. If you've ever felt overwhelmed by all the marketing options out there, or wondered whether your efforts are actually bringing in new clients, you're not alone. I break down why marketing isn't just a coll...

In this episode, I dive deep into how artificial intelligence is completely transforming the way we approach veterinary marketing, especially when it comes to understanding and connecting with our clients. I'll walk you through why AI's ability to "know" your clients—sometimes even better than you do—means that the days of generic, broad-based marketing are over. Instead, I'll show you how to crea...

In this episode, I'm diving deep into one of the most powerful — and often misunderstood — tools in digital marketing: the marketing funnel. If you've ever felt like you're pouring time and money into your content, ads, or campaigns but not seeing the results you want, you're not alone. I'll walk you through the different types of marketing funnels, how to set them up for success, and, most import...

In this episode, I'm diving deep into how artificial intelligence is completely transforming the world of search — and what that means for your veterinary business or practice. With AI tools like ChatGPT and Google's Search Generative Experience (SGE) changing the way people find information, the old rules of SEO just don't cut it anymore. I break down exactly how these new AI-driven search engine...

In this episode, I'm diving deep into one of the most important topics for veterinary practice owners and managers as we head into 2025: how to build a predictable, measurable, and scalable client acquisition system. If you've been feeling the pressure from economic uncertainty, changing pet owner behaviors, and the ever-growing competition from corporate groups, you're not alone. I know firsthand...

In this episode, I'm diving deep into how you can use artificial intelligence strategically in your veterinary marketing. AI is changing the game for practices everywhere, but I want to make sure you're not just using it to crank out generic content. Instead, I'll show you how to treat AI like a junior marketing employee — someone who needs your guidance, your brand's unique voice, and a clear str...

In this episode of the Veterinary Marketing Podcast, I'm diving deep into what it really takes to run successful Facebook (Meta) ads for your veterinary practice. Over the past decade, I've managed millions of dollars in ad spend for local businesses, and I've seen firsthand how tricky Meta ads can be for vets. Unlike e-commerce, where you can track every sale, veterinary services have a much more...

In this episode, I'm sharing my insights on why so many practices lose potential clients—not because of their medical skills or even their marketing, but simply because of how phone calls are handled. I'll walk you through practical frameworks and real-world communication strategies that you can use to train your front desk staff to turn more inquiries into booked appointments. We'll talk about th...

In this episode, we break down the real meaning of branding and why it's the sum of every experience, every touchpoint, and every memory people have with your practice. Danielle shares some fantastic insights on how to go beyond just visuals—like logos and colors—and focus on the details that truly matter, from the way your team answers the phone to the scent in your waiting room. We talk about th...

In this episode, I had the pleasure of sitting down with Rhys, a veterinary practice owner from Vancouver who brings a unique perspective thanks to his background in hospitality and his passion for building businesses that can thrive without the owner being tied to every detail. We dove deep into what it really takes to transform a veterinary practice from a self-employed job into a scalable, sell...

In this episode, I had the pleasure of chatting with Dr. Sheila Fitzpatrick, a seasoned expert in veterinary practice management and valuation. We dove deep into the complexities of selling veterinary practices, exploring everything from the current market landscape to the nuances of selling to corporate buyers versus private individuals. Dr. Fitzpatrick shared invaluable insights on the importanc...

In our latest episode, I had the pleasure of diving deep into the world of email marketing with some fantastic guests from Family Pet Health. Joining me were Michael Shirley, co-owner of Family Pet Health, Stephen Shirley, their Director of Operations, and Haley Cameron, who handles social media and public outreach. We explored how veterinary practices can harness the power of email marketing to n...