The Veterinary Marketing Podcast

This has been an amazing year, and although there is still 1 more episode that will be released I thought it would be a good idea to go back and take a look at some of the best lessons that I learned in marketing as well things that I learned from interview all the amazing guests that I had.  I think a lot of times I am the kind of person who is always thinking about cool new ideas and often times...

I hear a lot of times that veterinary practices have a difficult time telling if their marketing actually produces a positive return on investment. When I hear that I figure that their marketing likely isn't directing specifically at an offer or a lead magnet. This week I cover how to create offers at your veterinary practice that will help you sell products or services online or how to create off...

If you're ever considering building your own website or having a developer create a website for you I think that Wordpress is a great option for you and your veterinary hospital. Wordpress, for those of you who don't know, is an online, open source website creation tool written in PHP. In plain terms, it is likely the easiest and most powerful blogging and website content management system that is...

Today's episode is going to be a little bit advanced, but stick with me here, I think it is really worth the effort to at least understand the marketing concepts that we're going to be talking about. In fact, I think that the subject of today's podcast is likely the best opportunity that there is to market your veterinary practice. Today we're talking about Facebook Pixels.  So What Are Pixels? Pi...

One of the most common questions I get from veterinary professionals is, "Is my website good enough?" It can be difficult to know when it is time to redo your site, especially if you don't know anything about programming or building websites. That is what this episode is all about, how do you go about finding the right person or company to help build your veterinary practice's website. This week's...

Have you ever really thought about why you are creating a piece of content or specific ad? You likely have a desired end result like having someone read an article, share, comment, like or click but do you sit and actually think about what the person on the other end is experiencing? In this week's episode I talk about the three types of clients there are out there and how to figure out which is t...

I'm a huge fan of email marketing, and I hope that you and your practice are collecting emails. If you aren't collecting emails that should absolutely be where you start. A couple of reasons that I absolutely love emails is because for one, you own the list. No one can take away the emails that you've gathered. In some cases, especially with social media platforms, you're basically just renting th...

Unless you're a full time marketer, you probably haven't thought too much about where you are getting traffic from, but you should be! There will always be new ad platforms, social media channels and websites to drive relatively cheap traffic from, but which site should you drive traffic from? Where are your best potential clients spending time right now? What are the best places to promote your v...

On this week's episode I have a special guest, Dr. Caitlin DeWilde, the founder of TheSocialDVM.com and we cover social media marketing for your veterinary practice.  Dr. DeWilde has great insight because she is a DVM as well as a social media expert and so she understands the time and financial constraints that practices face when they are trying to create social media marketing plans.  Dr. DeWil...

Any time that there is a new way to generate new clients at your veterinary practice is good news! This week, Facebook released their new lead generation ad type and I think this is big news for your veterinary practice's marketing.  In this week's episode I break down some new changes that Facebook has released with native lead generation and how to use them in your practice so that you can gener...

One of my favorite things about Marketing is that you have the ability to choose who you work with and who you attract to your digital marketing pieces. I bet it isn't said too often but you can choose who you work with and what kind of clients come to your practice. I am sure that there will always be some difficult clients, but what if you just focused on attracting clients who were just like yo...

Digital marketing is changing faster than ever! It is crazy, but also really exciting because I feel like we're in the golden age of marketing. Highly sophisticated marketing tools and techniques are available to everyone now, if you are able to keep up to date, which is what this week's episode is for. There have been some really big updates, and so this episode is about whats new and what you ne...

Have you ever though about what actually matters when you are doing content marketing, or direct response marketing? I hear practices tell me all the time, "we've tried that (insert marketing platform) and it doesn't work", but what does that actually mean? In this week's episode I try and help you determine what kind of marketing results you should be focusing on and one type of result that you s...

One thing that I keep seeing over and over with the veterinary industry is that everyone has TONS on their plate. It shouldn't really be a suprise with as much work as a veterinary hospital sees that there simply isn't time for marketing activities like content creation. On this week's episode I go over how to use virtual assistants or freelancers to do marketing activities for your veterinary pra...

If you've been watching any financial news at all you've probably been feeling pretty nervous. Financial Pundits are saying that we're in a buble or that we're heading for a correction. Well if you remember the last time this happened in 2008 you probably recall that things slowed down a lot. From what I've been able to tell from practices is that the last recession really hurt their practices. I'...

I've had Danielle on the podcast now 4 times, and I always enjoy our interviews because Danielle is a great practitioner of what she preaches. She has the unique perspective of being a practice manager as well as an amazing marketer so she is able to share some great insight. In this week's episode we go into what she is doing with social media marketing in her veterinary practice as well as what...

In this week's episode, I talk with Dr. Mark Olcott, co founder and CEO of Vitus Vet. Dr. Olcott has a really unique background in veterinary medicine and has worked in all kinds of practices. We discuss content marketing, using segmentation in content marketing to how to use mobile apps in your veterinary practice. Dr. Olcott definitely has a great background in marketing and he shares a bunch of...

Disney is one of my favorite brands because they have some of the most amazing marketing out there. Not only is their marketing amazing but they consistently put out the amazing content. In today's episode, I break down how you can apply some of the same principles that they use in their content and their theme parks to help market your veterinary practice.  I am a huge advocate for content market...

Consumers in general are getting to expect more instant gratification. People want access now! From Uber to Amazon's same day delivery service the way that clients are interacting with brands and companies is becoming ever more on demand. Vet24Seven ads a level of on demand interaction that I think clients are going to be looking for. Here is how Vet24Seven describes their app:  "Vet24seven provid...

I have heard so many times from people, "I've tried Facebook ads for my practice, and the don't work, so I'm not going to waste money there". But if I asked them why it didn't work they wouldn't be certain what wasn't working. One thing you can be certain of is that if you're going to be doing advertising you're going to be creating ads that don't perform very well more often than they do, especia...

Creating content that moves people to take action might be the most valuable skill anyone could have, and in this week's episode I'll be covering the basics of copywriting so that you can help turn more of your traffic into actual paying clients. Copywriting is the art and science of writing copy (words used on web pages, ads, promotional materials, etc.) that sells your product or service and con...

Have you ever wanted to hire an advertising company, or maybe you've gotten phone calls from someone claiming to be a local advertising specialist and wondered if you should hire them? Deciding who to hire to do your digital marketing can be very difficult, especially if you not even sure what they'll be doing. In this week's episode I walk you through what you need to consider before hiring a com...

Helping clients feel like they know your brand or veterinary practice can be a difficult task and what can help create a brand that is personal and interactive is good storytelling. On today's episode I talk with Jane Dawkins on the show today who is Marketing Communications Officer, Ontario Veterinary College University of Guelph and one of the reasons that I wanted her on the show is that I'm a...

This is a special episode of the podcast because it is the first anniversary of starting the podcast! I can't believe a year has gone by already! In this episode I talk about what I think has been the most important things that have happened in marketing and where it is going for your veterinary practice. I also answer some questions submitted via email by listeners. Thanks to everyone who respond...

Content creation and consumption continues to change as people and technology change. Remember when people never thought that they would ever purchase something online? Remember when people used to be private and not share every detail of their lives online like they do now with social media? I think that live-streaming is that next step of content consumption and creation that people will be adop...