The Veterinary Marketing Podcast

In this episode I cover some of the biggest lessons I've learned in starting and launching a podcast for almost two years. I want to take some time and just say thank you. Thank you for listening, thanks for the great feedback, and thanks for letting an outsider become a part of your industry.  When I started I had no experience podcasting, and I have learned so much about marketing and launching...

This is going to sound crazy, but I seriously believe that livestreaming is the most effective marketing strategy that you can do right now for your veterinary hospital. Live streaming has been around for quite a while, initially Meerkat and Periscope were the only options, but Facebook has rolled it out to everyone. In today's episode I show you everything you need to know about how to be a live...

If you take a look at the past episodes I usually talk about activities that you should try out or things to do, today is a little different! In this episode I cover things that you should stop doing in your veterinary hospital's marketing that will help you to be a better marketer. I think whenever possible it is better to remove than it is to add, because you don't have to do more.  So when we'r...

Discounting can be quite a trap. If you use discounting in your practice too much, you'll attract clients who only care about price. Competing only on price is a difficult, especially if the digital marketing that you are doing is centered around discounts because it usually attracts the kind of clients you are not looking for. I am by no means suggesting that you price gouge or go crazy on price,...

Is your marketing working for your practice right now? This is a key question that you should be asking yourself every time you create a piece of content, an ad or anything for your brand using digital marketing. The good news is digital marketing is easier than ever to measure and track, but are you measuring meaningful data. In this episode we cover what you need to be tracking to make sure that...

I hear it all too often that practices say they just aren't getting value from the work they they are doing on Facebook. In today's episode, I cover why I think most practices aren't getting the conversion they want, it is because they are stuck in the facebook "friendzone". Maybe you create really great content, but if you don't approach your client or potential relationship with your clients in...

One of the biggest problems I see with veterinary professionalsface is that they have so many things to do that getting marketingdone is sometimes difficult. It totally makes sense too, veterinaryhospitals deal with so much and often times the person doing themarketing has a ton of other work to do as well. In today episode,I cover tricks and strategies that will help you to get yourveterinary pra...

Who wouldn't want more referrals to their veterinary practice? In today's episode, I cover strategies that will help you to create referral partners who can help create new clients in your practice. The strategies I cover will work if you are a standard small animal practice or if you're a specialty practice.  The first step in find people to refer you clients is to think about where your potentia...

Last week in episode 91 we discussed how to set up the relationship with your clients and potential clients with email. This week we talk about how to continue the relationship and deliver on the expectations you set up in your introduction email. Setting up the proper expectations is super important so if you haven't listened to the last episode be sure to check it out!  Email really needs to hel...

The introduction can be one of the most important emails that your veterinary practice sends out, and today we cover all the elements and things to consider when you are creating your welcome emails. This is the first part of at least a 3 part series on emails that every veterinary hospital needs.  Most veterinary practices that I come into contact with typically don't have an introduction email. ...

Every veterinary hospital needs to be running paid digital marketing campaigns because it is the best way to bring new clients into your veterinary hospital. There are so many parts to every ad campaign though that it is a good idea to have a checklist to run through each of the components of the ads that you run. I mentioned that veterinary practices need to be running digital marketing campaigns...

I am  amazed at how fast new marketing features and platforms are coming out this year. New features and updates are coming to social media platforms and ad platforms faster than ever! Sometimes I wonder how anyone can possibly keep up with all of these changes, and I love spending time using and testing new things. Since things are changing so rapidly, I always want to make sure to test out featu...

In today's episode we're going to be covering a really practical way to take your best performing pieces of content and then making it even better. By applying what we talk about today you should be able to take content that is getting organic traffic, optimize it so that it hopefully ranks better, analyze the intent and context of the traffic coming to the site and improve conversion once you hav...

Marketing is both an art and a science. Sometimes you'll put together a piece of content or an ad and you think that it is going to be massively successful, but then once it gets out in front of your clients it bombs. What makes an ad, a piece of content or an email work? If I had the definitive answer I probably would be too busy diving Scrooge McDuck style into piles of gold coins. Since I (and...

On this week's episode I was able to interview Dr. Michael Berman from Animal Hospital At Grayhawk, in Scottsdale AZ. Dr. Berman has been able to save over $15,000 a year by removing a couple of expensive marketing services from his practice and doing them on his own. Dr. Berman and his wife Dr. Kitchen just recently acquired their practice and when they took over the practice they got all the ser...

On this week's episode, we continue on the two part series of getting back to the basics. Last week we spoke about how to approach marketing and some general principles that will help you to get a really good foundation for what you're doing. In this week we talk more about the tactics and ways to get new clients in your veterinary practice.  When you create content and offers you're going to be t...

I was talking with several listeners of the podcast this week and I got some recurring feedback. They were saying how they love the podcast but it has some content that is really advanced and then it dawned on me. I've never done an intro to marketing episode. Having a strong foundation is one of the most important steps when starting your journey on marketing. So better late than never! In this w...

Writing can be tricky, especially if you have a veterinary hospital to run. What are you supposed to write about? Thinking about the entire process can be exhausting. Writing is very important, you need it for content, email sequences, ads, web pages and basically any piece of content that your clients and potential clients will consume. Fortunately it doesn't have to be that hard.  Whenever I can...

I am always on the lookout for new helpful tools that will allow me to market better. The three tools that I talk about in today's episode will absolutely help simplify and enhance your marketing execution so that you can really grow by leaps and bounds this year.  When I talk about marketing I really emphasize measuring and testing. Measuring and testing are really critical components so that you...

Dr. Braden Collins from Bunbury Vets in Bunbury, Western Australia is on the show to talk about how he uses Facebook to drive massive amounts of engagement in his veterinary practice. Dr. Collins originally reached out after having listened to the show and I quickly became a fan of his marketing. Braden uses Facebook really effectively to reach large portions of his community.  Originally, in this...

Creating content and ads can be difficult enough without having to go through all the extra work of adding tracking pixels into the equation.  Google's new tag manager is going to simplify some of the most important but complicated aspects of digital marketing. One of the things that I fail to do most often that I wish I executed better on was creating enough segmentation for all the tracking pixe...

Today's episode is the last part in the 4 part series on how to give your veterinary hospital a total marketing makeover and how to make this year your veterinary practice's best year ever. Today's episode we specifically cover how to know that your marketing is working and that you are executing well. Creating an advertisement is easy, but making one that actually works well is another thing alto...

Today's podcast is part 3 in my series on how to give your veterinary hospital a total marketing makeover so that you can create systematic growth. If you haven't listened to part 1 or 2 be sure to go back and listen to them because each is very important for having your best year yet! One common question that I get pretty often is, "how much should i spend on marketing?" I think that the answer t...

Happy New Year Everyone! So in Last week's episode we talked about how to figure out yourself, your veterinary hospitals marketing, set baselines for metrics and more. If you haven't listened to that episode be sure to do that because it is definitely the important first step in seeing improvement in your marketing this year.  In today's episode we go in depth on how to evaluate your digital asset...

The new year is upon us, and today is the last Monday of the year! In honor of the new year, and because people often times want to set new goals and resolutions in the new year I have decided to do a four part series on  how to give your veterinary hospital a complete marketing makeover. We'll break down exactly what you need to do to see where you are today, and then figure out what you need to...