The Veterinary Marketing Podcast

Mobile marketing is becoming more important than ever because of changes that are happening to social media platforms, search engine algorithms and increasing ad prices. Today we have Dr. Stacee Santi from Vet2Pet on the podcast to discuss how she has designed an app to help increase client compliance in practice. It is a great interview and it is well timed because Dr. Santi has just released her...

In today's episode, I talk about something that I see happen all the time. A veterinary practice puts out a piece of content and they expect it to everything from getting likes, shares, and comments to also converting new potential clients who walk in the door.  I wish I had some type of marketing that did everything from likes, shares and conversions but it typically doesn't happen. So today we c...

Today's episode comes after Facebook's January 11, 2018, business page algorithm update news. This is some really big news for all businesses who use Facebook to reach their customer base. I cover what I think this algorithm change means for veterinary practices and I cover why I think you shouldn't completely panic.  The bad news is that likely you're going to have to start paying to get ANY dist...

Happy New Year everyone! 2018 is here, and this is going to be a great year for digital marketing, or at least it can be! Today we're going to cover 5 tips that will help you to make this your veterinary practice's best year yet!  Since starting the podcast, it is amazing to see all of the changes and trends that have come out especially as it relates to paid ads, social media and content. (When i...

How do you turn your digital marketing into actual clients that come into your veterinary practice? That is the question that we're going to cover in today's episode with guest Dr. Andy Roark. Andy has done an incredible job of turning his digital community into an actual community of people who attended his conference Uncharted.  Today's episode is longer than an average episode but it is filled...

I'm sure you already know that reviews are important! Reviews can really help to make or break your online presence and I'm sure you've felt the impact of reviews on your practice. On this week's episode, I talk with Adam Greenbaum, founder, and CEO of whiskercloud.com about reviews. One of the services that Adam offers is reputation management on Yelp, Facebook, and Google.  We dive into how to h...

Paid ads are key to creating a scalable and sustainable way to drive new clients to your veterinary practice. In today's episode, we cover whether you should be paying to distribute your content and offers (spoiler alert you absolutely should.) One of the first things I think you should consider about the digital marketing landscape is that we're still in one of the best times in history to be doi...

In may I had the opportunity to go speak at Dr. Andy Roark's conference called Uncharted in Greenville South Carolina on April 7-9. This conference was amazing and it was also my first experience in speaking. Not only did I have a great time meeting a bunch of people who have been listeners to the podcast I finally got to meet many of the people who I've had on as guests.  I haven't been to too ma...

This week I'm very excited to have Dr. Belinda Parsons on the podcast. Dr. Belinda is in the running to become the next Bondi vet, which is a really big deal! In today's episode we talk about how Dr. Belinda uses social media to grow her personal brand. I think there are so many things we can learn from her use social media to tell her story, grow her practice and help both pet owners and veterina...

I think I've found my new favorite tool! This week's episode I dive into how to use Chatbots to engage your Facebook audience like never before. I don't like to sound hypey, but I think this is one of the best things to come to Facebook so far. If you haven't noticed, Facebook has been doing a ton of work in regards to its messenger product. They've updated their daily stories that expire in 24 ho...

In case you didn't know, I love email! You should love email too! Email is a great tool to communicate with clients for a bunch of reasons. First, it is  media that you actually own, which is so important in the current digital marketing landscape where algorithm updates and platform policy changers can make your distribution dry up literally overnight. Owned media is consistent, it lets you be in...

Where do I start? That is the biggest most complicated question I get from people who listen to my podcast, and the answer is...it depends. Sorry there is not a blanket answer because everyone is in a different spot when it comes to their practice's marketing. In this week's episode though, I try to give you a framework to work through what you should focus on.  I think there are a few main areas...

In today's episode we have a guest, Adam Greenbaum from Whiskercloud.com. He was on just recently on episode 108, but since that episode he's been hard at work compiling tons of data, and the results he found were staggering. One thing that Adam has the ability to do is to take all of the data that comes in and look at large sample sizes to make some pretty reliable conclusions. One thing that sur...

Have you ever felt stuck in your practice's marketing? Maybe you're not quite sure what approach you should take with a post, or an ad or maybe you have no clue what you should be doing as a post. In today's episode I cover how to approach marketing so that you don't ever wonder what you should do with your marketing.  Today we break down anything you can do in marketing, whether it is creating co...

I'm so excited to have Dr. Cody Creelman back on the podcast in this week's episode. Cody has been on the podcast 3 other times which has some great topics that we've covered, but today's episode is one of m favorites for sure! Since the last time Cody has been on, Cody has started an (almost) daily vlog nearly a year ago and has been able to grow it in huge ways. For those of you who don't know D...

Veterinary practices have so much work to do, and often times marketing falls to the back of the list. What most people who teach marketing say to do is to be everywhere and that you need to be doing all kinds of marketing activities to keep up with the times so that you can stay in front of clients. While I totally agree that the more places that you can be the better but I think it is so importa...

Today's interview is a great one! Whether you own a practice or run the marketing for your veterinary hospital there is a lot of very practical info for you. This week we are luck enough to have DVM and Practice owner Dr. Rachel Kuhn-Siegel on to talk about her experience with Google Adwords.  Here is a little background on our guest, Dr. Rachael is the owner and practicing veterinarian at Prairie...

SEO is one of those terms that is thrown around all the time, but most people do't actually know what it is or what goes into it. In today's episode we have Adam Greenbaum as a guest, the Founder and Owner of WhiskerCloud.com a custom website developer, among other digital marketing services, that builds beautiful sites for veterinary practices. Talking to someone who builds sites might seem like...

In today's episode we have a very special guest that I am really excited about, Dr Brett Beckman! Today we cover all kinds of topics related to growing your practice. Today's episode is definitely different from other episodes because we dive into not only marketing concepts but business concepts as well.  If you haven't heard of Dr. Brett Beckman, he is a well renowned international speaker and o...

How much are you spending on your veterinary practice's advertising a week. As crazy as it sounds, I know a lot of practices whose digital marketing budget and spend is $0 right now! In today's episode I cover the specific plan that I would implement if someone asked me how I would spend $100 to market their practice. This episode has all the nitty gritty that you would definitely want to know abo...

Today's episode is all about marketing opportunities that arise on a daily basis. The idea in today's episode is that there is always something great going on around you to create awesome, relevant, entertaining and engaging content and offers.  What brought on this episode is a lot of practice have been doing a great job at using Pokemon Go as something to drive engagement on Facebook and other s...

This week's episode is a special one for two reasons, first we have Dr. Sue The Cancer Vet on the podcast. Dr. Sue Ettinger is a veterinary cancer specialist, speaker, author & radio co-host focused on early detection & helping pets live longer & live well. You can see her on Facebook and on www. DrSueCancerVet.com  and we talk about tons of great marketing tips for both veterinary practices as we...

Conversion can be especially tricky for veterinary practices. When you have a practice website and mesh it together with all the social media, it can be difficult to turn that attention and traffic into actual clients. In this episode I cover some best practices that will help you to increase conversion. Anytime that you can increase your veterinary practice's conversion any marketing you do will...

This week, I'm extremely excited to have Dr. Jessica Vogelsang as a guest on the podcast. I am a huge fan of Dr. Jessica Vogelsangs content. Not only does she create great content, but she does it consistently. Today we talk about how she got started creating content, how she started on social media and what she has learned along the way.  Dr. Jessica Vogelsang is an author, mother, practicing vet...

Want your social media marketing to be more effective? This episode is for you and it is on a topic that is near and dear to my heart. Social media is amazing today because it gives you the same tools that Billion dollar corporations have at their disposal. So how do you use social media to reach and convert more of your audience or content consumers into actual clients, that is what we talk about...