The Veterinary Marketing Podcast

Is your marketing successful? A common problem I face when talking with other practices is that they often say marketing isn't working for them. But the truth is that they just are not measuring their metrics correctly. Today's episode I go over how to tell if your practices digital marketing is successful or not, and how to improve your marketing. Marketing works in three steps: Awareness, Evalua...

In today's inbetweenisode we cover paid traffic for your veterinary practice and how to optimize your ads to get them to perform the best they can.  So often when I'm working with veterinary practices whether they're using adwords express, Facebook ads or Instagram ads, one thing I consistent see them do is run automatic placements.  Automatic placements is great for the ad networks because they g...

Happy New Year! With the new year here we can expect some changes in the digital marketing world and 2019 is going to be a great year for marketing for your veterinary practice. I go over the 3 marketing trends that will help the growth of your veterinary practice this year. I also share some predictions of what could possibly happen this year with social media platforms and how that could affect...

2018 was a really crazy year for marketing! There was so much volatility, loss of engagement on platforms and crazy changes that took place.  In total, I managed just over 240,000 in ad spend on Facebook and just of 260,000 in ad spend on AdWords, and quite a bit of that being veterinary practice's ad budget.  I share some of the most important lessons that I learned and talk about what I think yo...

In today's mini episode of the veterinary marketing podcast, we cover setting up standard conversions on Facebook to increase conversions. Standard conversion events are really simple to use and you benefit from Facebook's algorithms to optimize your campaigns.  Smart "machine learning algorithms are becoming more and more useful in digital marketing, and because of this, it is important to use th...

Ads are difficult for a lot of veterinary practices, and it makes sense. Ad platforms can be confusing, and often when you're working in a practice, you're really close to the offers and content, so it can be hard to figure out the best ways to reach and target your clients or prospective clients.  In today's episode, I cover some really simple and practical tools to help you with your paid ads. I...

In this in-between episode, I cover why it is time to get started with business manager for your veterinary practice instead of normal ads manager.  Business manager now helps you use custom audience tools that make your Facebook marketing more effective.  For more on how to create and manage your Facebook Business Manager account go here: Click Here

If you listened to episode 140, you might have gotten the feeling that I was a bit down on Facebook or Instagram.  While I do think that it is BEYOND important to diversify your traffic streams and have different methods of generating clients online, Facebook and Instagram have been doing amazing work to update their products.  It is no accident that Facebook and Instagram continue to be a powerho...

In this week's short episode I cover how to help veterinary practices get more out of your email marketing. In this short episode here's what I suggest you think about before you send out that email:   What do you want the reader's call to action be? What is the action you're looking to compel the reader to take? Figure this out and once you've figured this out, then you need to do step 2. What is...

Social media is INSANELY important, I love it, but it isn't the only way to get new clients.  With the fast changing landscape of digital marketing, social media has become one of the easiest ways to generate new clients, but I see some really big changes coming to that.  In today's episode, we talk about how you should be diversifying your veterinary practice's traffic and client generation by be...

This is the first in-between episode where I give you a quick, easy and effective marketing tip to use to help market your veterinary practice.  In this first episode, I cover a copywriting formula that can help you with your social media posts, emails or anywhere else that you're trying to write persuasive copy to drive clients to act.  Let me know what you think about these short in-between epis...

There are only a few things that I know without a doubt are going on in your veterinary practice. First, you are almost certainly understaffed or at the very least, extremely busy. Time is at a premium and this makes it difficult to think about running marketing campaigns, setting up email autoresponders or get to other stuff that will help your practice grow. Second, any marketing budget that is...

Success in your veterinary practice's digital marketing comes down largely to one single skill. Can you create offers that your clients want and need, and can you drive your clients and prospective clients into your practice? If you've been having trouble trying to determine whether or not your veterinary practice's marketing is getting ROI, it is probably because you don't have clearly defined of...

In today's episode, we have an awesome guest, Danielle Lambert. We dive into how to build a personal and business brand in the veterinary industry and this episode is full of gold! If you have been hiding under a rock and don't know Danielle yet, she is the Snout School founder, an international speaker, and social media addict working to empower veterinary businesses and brands to succeed online....

Most of the client communication tools these days are done by sending out mass messages. Email marketing, Facebook posts, Instagram posts, and on and on. These are great platforms for reaching clients at scale, but it is tough to create a message for everyone, by default you have to leave people out.  The benefit of marketing to large audiences all at once is you can cast a wide net and get your m...

Your best clients and prospects are the ones who actually come into your practice right? I know, it is a really groundbreaking concept but it is true.  We talk about how to attract new clients all the time on the podcast, but sometimes we forget to focus on working on in-practice marketing. In today's episode, we cover a new project that I've been working on that is called Vet Wifi.  VetWifi is a...

In today's episode, we cover some often overlooked targeting options for Google Adwords. I also explain Youtube's onsite director, where you can get a free 30-second commercial that is professionally made, Click Here For This. I've spoken tons about custom audiences and retargeting audiences on Facebook, but haven't spoken much about Adwords.  Many of the things I talk about in today's episode are...

Chatbots are back!!! Everyone stop what you're doing and go to Manychat.com and authorize the app for your veterinary practice now! Seriously, go and do it, it is free to sign up.  Earlier this year, Facebook froze the chatbots for new users, so unless you had already signed up for Manychat or a similar program you were locked out. Luckily, Facebook just opened ManyChat back up for everyone.  So w...

In the previous two episodes of the podcast we talked about first if you should start a podcast for your veterinary practice and then we talked about the technical nuts and bolts how to start a podcast. In today's episode, I talk about the best ways to get your podcast out there. Podcasts work great as a top of funnel content and because that is the case, it is important to consider how you'll eng...

So you've decided that podcasting would help your veterinary practice, or maybe you haven't, in that case, it is important you listen to part 1 of this podcasting series, you can listen here: Should You Start A Podcast For A Veterinary Practice. Once you figure out what your podcast is about and that you're going to create one the next step is to start the content production.  I'd like to mention...

Have you ever thought about starting a podcast? I've spoken to a lot of veterinarians who have said they've been thinking about starting one for a while, so I figured I'd help them out.  This episode is the first in a series on how to create a podcast for your veterinary practice. In this episode, we cover the general items you should consider before starting a podcast.  First, why should you even...

Today's episode is very important if you use Facebook for your veterinary practice's marketing efforts. Back in January, the massive drop off in organic reach happened but that is only the beginning. There have been massive changes that have been happening in the paid ads department as well with Facebook.  If you have been noticing recently, Facebook has been in the news a bunch because of the 201...

Youtube is a beast of a platform. It is the second largest search engine and nearly 5 billion videos get viewed... EVERY DAY.  Why is youtube so hard for veterinary practices to use tactfully then? If you've tried out youtube for your veterinary practice, you've probably felt some frustration, and in today's episode, we talk Youtube as it relates to generating new clients for your veterinary pract...

Adwords are a no-brainer for nearly every veterinary practice. Your clients and potential clients are out there searching right now for veterinary services all you have to do is get your ads out there in front of the right target market. In fact, if you are slow or having trouble getting people in the door, I think AdWords are one of the easiest ways to get people in the door quickly.  In today's...

In today's episode I cover custom audiences, one of the most important ad tools that you can use to grow your veterinary practice's marketing work even better.  In marketing you have really only 2 parts to put together, you have the offer/product/content and you have the audience. The audience is very important because it makes up half the equation, and if you get the audience wrong, the offer or...