The Veterinary Marketing Podcast

In Todays Inbetweenisode I cover how you can get the most out of Google ad words for your veterinary practice's marketing. Be sure to listen and let me know if you have any questions, comments or need help with anything!

Today in part 2 of our 30-day marketing challenge we cover the next step after you have completed your pre-work. For the next 4 weeks, we will be covering what you should be doing, how to grow your practice's marketing, how to measure success, and how to make sure you are being successful in our 4 part series of setting your self up for extreme success with your veterinary practice's marketing. We...

In Todays Inbetweenisode I share some future changes coming to Facebook. Be sure to listen and let me know if you have any questions, comments or need help with anything!  

Today is the start of the 30-day marketing challenge! For the next 4 weeks, we will be covering what you should be doing, how to grow your practice's marketing, how to measure success, and how to make sure you are being successful in our 4 part series of setting your self up for extreme success with your veterinary practice's marketing. In today's episode, we discuss the prework that needs to be d...

In Todays Inbetweenisode I cover using Messenger marketing in your practice. You can use messenger marketing with either Facebook Or instagram using many chat For more information visit veterinarymarketingpodcast.com/manychat

In today's episode, I talk about building a social media strategy of where you should be spending your time and where you should be divvying up your time. It is extremely important to be reaching customers on the channels you want to use to grow your business. whether that be Facebook, Instagram, Linkedin or any other platform you use. First, where should you be spending your time? This really is...

In Todays Inbetweenisode I cover the sequencing of how you approach paid ads. Be sure to listen and let me know if you have any questions, comments or need help with anything!

Hiring is a very hot topic in the veterinary industry. A lot of veterinary practices are always looking for new vets or vet techs to hire some even for years and are facing trouble when it comes to hiring new talent for their veterinary practice. This week on the podcast we have a special guest Jesse Thomason who we speak to about how you should be marketing your veterinary practice or even your o...

Sometimes copywriting can be difficult because you don't know what to say or how to say it. In Todays Inbetweenisode I cover a simple trick to improve your copywriting. Use a before and after grid in your copywriting to take your before who is your client and their feelings, thoughts, and concerns and use your practice or service as a bridge to get them to the after state.

Have you ever wondered how you should be following up with your clients or how often you should be following up and how you can retain your current clients at your practice? We cover some ways to help your practice run smoother with your follow ups and reminders Today on the podcast we have a special guest! Dr. Mark Olcott founder of Vitus Vet is here to talk about using text notifications, push n...

In Todays Inbetweenisode I cover Google Data Studio. Google Data Studio is a tool you can use to compile reports and create dashboards of results and analytics all in one place and best of all its free!

If you have been listening to the podcast for a while you know I love paid ads! Paid advertising is something I believe every practice should be used for digital marketing. Paid ads are great because they are consistently scalable, are able to be turned on or off at any time, and measurable. Before you run any ads there are a few things that need to be in place first. For starters, you need a webs...

The crashes of both Instagram and Facebook recently really showed us how one day possibly these platforms could all of a sudden be gone!  In Todays Inbetweenisode I share why it's important to be using more than just one platform in your marketing.  

Is your veterinary practice running paid ads? Paid advertising is a great way to increase traffic to both your websites and your physical practice.  In Todays Episode we are joined with Adam Greenbaum from Whiskercloud!  Adam and I share some of our thoughts on paid advertising and why it's so beneficial to have for your practice's marketing. Starting off with the most important part of paid traff...

In Todays Inbetweenisode I share a helpful tip on how you can increase your subscriber amount on Youtube. Adding a small piece of code to the channel description can help grow your Youtube channel.  

Building an audience on Youtube can be a challenging thing but its most definitely worth it. With these few steps, you can help your new youtube channel grow and build your audience and even have your videos start ranking. In the final installment of our 3 part video marketing series, it's all about using Youtube in your video marketing for your practice  Last week I asked what your favorite socia...

In Todays, In betweenisode, I share some video editing software suggestions that are great to use for your video marketing videos  Filmora wondershare is a great option for editing software. It is easy to use and also has a free trial! https://filmora.wondershare.com/ Adobe Premiere Pro is another awesome editing software https://www.adobe.com/products/premiere.html For MAC users imovie is also an...

Which social media platform is your favorite to watch videos? Instagram, Facebook, or Youtube? In part 2 of the video marketing series, I cover using both Facebook and Instagram for video marketing  When using either just one of these platforms or both ask yourself these few questions to help better understand what type of video content to put out and where. What makes you stand out? Who is your c...

In today's in-betweenisode we cover using the stories feature of both Facebook and Instagram for your veterinary practice. Instagram and Facebook stories feature is a great tool to use on your practices social media as they can provide a behind the scenes look into your practice. Add engagement with clients by enabling the messaging option to be able to answers question or just talk to your client...

Who doesn't love watching videos? For the next 3 weeks, we will be talking all things videos in this 3 part series from the types of videos you make, what camera you use, which editing software to use, and which social media platform to put your videos on. Video Marketing is becoming an increasingly popular form of marketing. Many social media platforms now support video content like Youtube, Face...

Digital Marketing can be confusing to figure out sometimes with what to measure and when to measure it. In today's in-betweenisode I share a helpful tip to help simplify your veterinary practices digital marketing. Ask yourself these 2 simple questions. What is your objective? and What Is your end goal. Taking your end goal and breaking it down into steps will help simplify your digital marketing.

In today's episode, I go over 7  important questions to help make your marketing clearer. A common problem I often see in veterinary practices is that they will talk about their practice in a way that makes sense to them but really fails to show clients what the actual benefits of their practice are. These 7 questions will help you be able to convey what really sets you apart from other practices...

In today's in-betweenisode I cover why you should be using more than one type of traffic sources in your veterinary practice's marketing. You've heard the saying don't put all your eggs in one basket, well that's how you should approach using traffic sources. You want to be able to maximize your marketing by a mix of traffic sources. I share a story of why it's important to have more than one traf...

Are you using Google My Business for veterinary practice? Today I go over Google My Business for the first time on the podcast and share with you 4 awesome new features Google My Business offers that can help your veterinary practice grow. Google My Business is a great tool to use in your practice's marketing to get more clients through your doors and more clicks on your google ads! Google My Busi...

In today's in-betweenisode I cover naming conventions and why they are so helpful for your veterinary practice's digital marketing.  We cover naming conventions for when you create content or posts. Creating posts that have a consistent naming convention allows you to automatically build retargeting audiences that are segmented. The whole purpose of creating content is so that you can target speci...