The Veterinary Marketing Podcast

Have you ever been overwhelmed with your veterinary practice's digital marketing? In Todays Episode I talk about how much should you know about digital marketing? It all comes down to what is your job? If you are the practice manager but you have a marketing team for your practice then you only need to know so much but if you are the marketing director or the person in charge of the marketing you...

In today's inbetweenisode, I share how to make your veterinary practices marketing successful

Email is extremely useful for any business but especially still in 2019. Email is a medium you own! Unlike Facebook and other social channels where you are essentially renting your space for your ads and promotions.  In today's episode, I cover using email marketing to grow your veterinary practice. I also share how to attract more people into your email marketing lists, how to get the most out of...

In Todays Inbetweenisode I am talking about audience sizes for your campaigns

It's crazy to think that the Veterinary Marketing Podcast is now 5 years old! I want to say thank you to every single listener out there, honestly, thank you so much. So to celebrate on today's episode I am sharing 5 things you need to do to dramatically improve your marketing. 1) Set up Your Systems: Marketing automation, Content creation, and communication systems. which includes Email marketing...

In Todays inbetweenisode i cover the main differences between brands and brand equity

Today on the podcast we have another very special guest that is going to share with us some wonderful tips, tricks and ways to help veterinary digital marketers really get the most out of their marketing. As well as some of the current trends that are happing in digital marketing, what she thinks is important for marketing, and how to approach digital marketing effectively  In today's episode, I t...

On today's Inbetweenisode I talk about how to set expectation based on results and traffic. Be sure to listen and let me know if you have any questions, comments or need help with anything!

Would you love to be able to turn first-time clients into lifetime clients? Loyalty in your veterinary practice is one of the most important things you should focus on in your practice. In today's episode, I am talking with Brian MaCrae from Rethink Veterinary Solutions about the importance of loyalty in our veterinary practice and how you can use a membership program to protect and stop your vete...

On Today's inbetweenisode i share a quick tactic you can use to make your stories on Instagram more effective with one quick trick!

Do you struggle with content creation or your content marketing? Figuring out when and what to post can be difficult and time consuming but it doesn't have to be. In Todays Episode I talk about how you can maximize your content creation, create effective content, and how to repost your content for your digital marketing using a few tips and tricks. Content is very important to your marketing as it...

In Todays inbetweenisode I talk about whether you should be focusing on the quality of your content or the quantity you put out.

 Getting new clients into your practice and converting into loyal clients is your ultimate goal in growing your veterinary practice. If you want to drive clients into your practice for specific treatments, limited time specials, or even products offers are what are going to drive them in.  In today's episode, I give you some tips on how to generate new clients into your veterinary practice by usin...

On Todays inbetweenisode, I share the importance of actually using and engaging on social platforms.

In Todays Podcast episode I share with you what are the 3 most common problems I see veterinary digital marketers face and how to overcome them. I'll cover how to measure ROI, how to measure the effectiveness of your marketing, and how to overcome difficulties with content creation. Many veterinary practice marketers will tell me these 3 things very commonly and ask what and how they can fix in th...

In Today's Inbetweenisodes i cover a cool tool to use to repost content called snipp.ly

Do you ever wish there were more hours in the day or days in the week? I get it! you're a busy professional in your veterinary practice that is crunched for time. In this week's podcast, I share some tips, tricks, and tools that can help you streamline your practices digital marketing. I cover what and how you should be automating, what and how you should be scheduling, tools to use to make your l...

In Today's Inbetweenisodes I share how you can access using the swipe up feature in Instagram Stories even when you don't have over 10,000 followers!

Last week I started the 2 part Instagram marketing for your veterinary practice series and we went over using Instagram as a platform to have your ads on, the type of posts, your Instagram profile, creating engagement, and the types of content to be posting on your Instagram. Today we will be covering everything Instagram ads, where the 8 placements are, the best uses and application of each one,...

In Todays Inbetweenisode I share that there is a list of banned hashtags on Instagram! If you would like to see exactly which hashtags are banned you can find them here to avoid using them on your future posts. Be sure to listen and let me know if you have any questions, comments or need help with anything!

Instagram is fast becoming one of the most popular social media platform with over 6 million story post every day it is pretty safe to say that it is one of the most used platform currently. In today's episode, we are going to be talking about Instagram marketing for your veterinary practice. In part 1 of our 2 part series we will be covering: Types of posts- Instagram feed (regular single picture...

In Todays Inbetweenisode I give you 2 super useful tips for your Google ad words ads. Be sure to listen and let me know if you have any questions, comments or need help with anything!

We have come to the end of our 30-day marketing challenge!  In part 4 of our 30-day marketing challenge, we cover the last step after you have completed your pre-work, have moved your client from the before state to after state using the before and after grid, have built awareness using your content and have set up and run your ads. For the next 4 weeks, we will be covering what you should be doin...

In Todays Inbetweenisode I cover adding transcriptions to your videos and content and some transcribing software options. Be sure to listen and let me know if you have any questions, comments or need help with anything!  

It's week 3 of our 30-day marketing challenge! And we are now ready to get to work on ads. In part 3 of our 30-day marketing challenge, we cover the next step after you have completed your pre-work, have moved your client from the before state to after state using the before and after grid and have built awareness using your content. For the next 4 weeks, we will be covering what you should be doi...