The UnNoticed Entrepreneur

Get Noticed! Send a text. Struggling to communicate clearly and simply? Ben Guttmann , marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them , shares the science behind crafting messages that connect. Learn the 5 principles to bridge the gap between what audiences want - fluent, frictionless messaging - and what senders naturally create. Appl...

Get Noticed! Send a text. Struggling to create compelling content? Wendy Lieber , CEO and Co-founder of ContentBacon , shares how to tap into your passion to craft engaging stories that build lasting connections. Wendy emphasises going beyond surface-level messaging to uncover deeper insights. By taking a stance, showing vulnerability and evolving your narrative, you create content that resonates....

Get Noticed! Send a text. Feel stuck running “same old” operations and crave fresh purpose? Zach Colman , CEO and founder of Creatitive , empathises; his sports marketing firm withered until he reconnected to his “why” and current community needs. Learn Zach’s process helping entrepreneurs “pivot” branding by focusing inward before outward. Hear how confidence builds once you re-clarify contributi...

Get Noticed! Send a text. Crave an inspiring tale of entrepreneurial resilience? Keen to expand globally but dread disrupting your business? Best-selling author and Founder of Brueckmann Executive Consulting , Alex Brueckmann shares his against-all-odds journey migrating from Germany to Canada amid the 2020 COVID shutdown. Alex recounts uprooting his young family practically overnight when borders...

Get Noticed! Send a text. Feel overwhelmed parsing endless analytics dashboards trying to locate that one useful number? JJ Reynolds , Co-Founder of Vision Labs , simplifies the clutter so you know exactly which key performance indicator to check each day. Learn why conversion rate reigns supreme for most ecommerce sites. Discover his step-by-step framework to map detailed customer journeys tied d...

Get Noticed! Send a text. Feel overwhelmed trying to analyse your website analytics? Wish you knew how to act on all those metrics? Chris Mercer , co-founder of Measurement Marketing , simplifies measurement with his proven framework. Learn a “stick figure simple” approach to dashboards that shows clear pictures - not vague data - so you instantly know what marketing tactics to adjust. Hear how on...

Get Noticed! Send a text. Can’t commit long-term to a business like you can a marriage? Serial founder Dave Valentine explains the mindset gap between high-energy entrepreneurs and steadfast CEOs. Learn Dave’s tactic for prepping staff and buyers that he’ll eventually leave or sell each venture. Hear how cold email outreach consistently wins clients despite hot digital channels. Discover the healt...

Get Noticed! Send a text. Does your brilliant business advice languish unseen, failing to attract ideal customers? SEO expert and founder of SEO Optimizers Brandon Leibowitz says Dropbox ’s flaw exposes most marketing mistakes. Learn why content alone doesn’t cut it - without backlinks, Google won’t trust or rank you. Discover tactics to get other sites to reference and link back to you, lending y...

Get Noticed! Send a text. Frustrated trying to stand out from competitors with traditional marketing? Serial entrepreneur Phil Masiello , founder of Crunch Growth , woke up one day with an epiphany. He offered $1 million to shave a famous baseball player’s iconic beard using his struggling razor company’s blades. The outlandish PR move sparked outraged social media debates, global press coverage,...

Get Noticed! Send a text. Think niche businesses have limited potential? Roberto Capodieci , CTO of SimFly.io , may change your mind. He helped launch a virtual airline that lets flight simulator enthusiasts live out pilot dreams. Powered by blockchain and NFTs, it turned profitable immediately. Hear why targeting a global “community of interest” can eclipse local targeting today. Learn strategies...

Get Noticed! Send a text. Ever wonder how to snag an advisory role to guide a company’s strategy? Serial founder and founder of Veblen Director Programme , Callum Laing   says stop asking and start offering. Callum shares how to leverage existing connections and credibility to assemble your own informal board. Learn the five components that position you as a value-adding ally to founders, not a bo...

Get Noticed! Send a text. Ever wondered how wedding DJs build thriving businesses playing other people’s favorite tunes? Chris Troka , owner and founder of Milwaukee Underground Productions and Focused-Biz , shares his journey from humble side-hustle to 100-plus events a year. Learn the reason Chris finally embraced weddings despite swearing he never would. Discover how blogging about niche insigh...

Get Noticed! Send a text. Think compassion has no place in the cutthroat business world? Marketing professor Bruno Cignacco argues otherwise. He explains why nurturing relationships with staff and stakeholders drives growth more than any tech innovation. Learn the generous mindset shift that earns loyalty from employees and customers alike. Discover activities like workplace playfulness that comba...

Get Noticed! Send a text. Dreaming up innovative startups is the easy part. Managing all your fledgling ventures is harder. Attorney Taylor Willingham , founder of WG Title & Law , candidly discusses his challenges steering a law firm, title company, real estate business, and legal tech startup. Learn Taylor’s time-blocking routine that lets him handle client demands while progressing his side...

Get Noticed! Send a text. Dream of amassing rental properties, but lack startup capital? Susannah Cole , founder of The Good Property Company , bootstrapped from nothing to a multi-million pound portfolio and wants to show you how. Learn her ingenious strategies for financing deals without the bank. Hear how Susannah built trust with private lenders using old-fashioned relationship marketing tacti...

Get Noticed! Send a text. Creating epic blog posts, videos, and podcasts is hard work. But getting eyeballs on that content is even harder. Cody Schneider , founder of AI content repurposing platform Swell , shares his distribution-over-product philosophy. Learn Cody's set-it-and-forget-it system to effortlessly turn a single podcast episode into a cascade of social snippets, tweets, and more...

Get Noticed! Send a text. Feeling buried under notifications across all your social accounts? Wish you could easily manage posting while tracking ROI? Emeric Ernoult , CEO of social media management platform Agorapulse , shares how he solved this digital chaos. Learn how Emeric bootstrapped from nothing to $24M revenue and 31,000 clients. Hear why targeting micro-influencers and SEO ultimately dro...

Get Noticed! Send a text. Unsure how to fund your business dreams without debt? Annie Yang built a personal finance platform, Annie Yang Financial, and 18,000+ subscribers on her YouTube channel from scratch. Discover her tactics to self-publish and market books for credibility. Learn why she pursued cheap communications degrees over costly accounting credentials. Hear how Annie leveraged books li...

Get Noticed! Send a text. Struggling to promote your book to the right readers? Learn proven techniques to cut through the noise. Author DC Palter , author of  To Kill a Unicorn , explains how he leverages his tech startup expertise to directly reach niche audiences hungry for his writing. Discover how to create value exchanges that convert contacts into reviewers and advocates. Gain tactics on wr...

Get Noticed! Send a text. Considering a franchise but unsure where to start? Get insights on finding the right match for lower risk rapid revenue. Franchise expert Giuseppe Grammatico explains what to look for when selecting a systemised “business in a box” aligned to your skills and lifestyle goals. Understand the realities behind the “quick and risk-free” perception. Learn how much liquid capita...

Get Noticed! Send a text. Chasing fame but lacking results? Learn why getting noticed should be the byproduct, not the goal. Josh Thomas , Founder of Factor One , explains how he turned awkward podcast interviews into a million dollars in contracts. Discover how to build reciprocal relationships that convert contacts into clients. Get Josh’s 7 revenue growth templates covering process improvements...

Get Noticed! Send a text. Struggling to focus your agency’s offerings? Marketing pro, Brian Gerstner of White Label IQ explains how splitting his firm’s development arm into a separate white-label business fueled growth for both companies. Gain tactics on building trust to overcome client skepticism. Discover why AI won’t reduce workload but rather accelerate delivery. Find out how to leverage aut...

Get Noticed! Send a text. Struggling to tell your brand’s story? Learn how to hook your audience and convert them into fans. Branding expert Geoffrey Klein explains why relatability trumps credibility for winning people’s attention and affection. Discover how visual storytelling taps into the emotional core of decision-making. Get actionable tactics on using AI tools to shortcut tedious content cr...

Get Noticed! Send a text. Buyer Persona Institute President Jim Kraus explodes myths around crafting customer avatars. He reveals proven methodology unlocking what buyers truly prioritize when making decisions. Listen as Jim maps a 5-point framework identifying core motivators driving purchases. We discuss tips to validate assumptions through buyer interviews, plus using insights to inform messagi...

Get Noticed! Send a text. This Austin based Attorney turned listeners into leads, not just in Texas but around the world. Scott Smith launched Royal Legal Solutions from the business he generated by appearing on a podcast.  Since 2014, he has built a nationwide team of 30 from his offices in Austin, Txs, including 4 attorneys, 8 paralegals, CPA/MBA/CFO, insurance agents, and investing specialists...