The UnNoticed Entrepreneur

Get Noticed! Send a text. On this episode of SPEAK|PR I recommend finding 10 awards to enter each year and give you some ideas on which ones to enter, where to find them, and 10 ways to leverage exposure which include: Sponsor an Award to raise your profile  Connect your Award to a broader story e.g. this industry is doing well Promote it to own circles, in-store, to staff, customers  Write and is...

Get Noticed! Send a text. Let's not forget magazine publishing for our business; it used to be that we printed in-house newsletters and publications specifically for a product launch or a trade show. The brand audience across platforms for magazine media continues to grow, up 6.6% in 2019 versus the prior year to 1.5 billion. The average audience of the top three magazine publishers is compet...

Get Noticed! Send a text. Even though YouTube isn’t a music platform, more people listen to audio content on YouTube than anywhere else. YouTube attracts 47% of all music streaming listening time around the world, according to the Music Consumer Insight Report. So we need to find ways to have audio files shared on video platforms for media interviews, product reviews, conference summaries, and of...

Get Noticed! Send a text. It's about to get cheaper and easier to hire a freelance PR person just about anywhere in the world and this is great news for business owners. Francis Ingham , Director General of the PRCA, many of the 10% of the furloughed agency staff won't get back to work which in the UK could be as many as 5,000 ( PR Moment Podcast ) This means an opportunity for business...

Get Noticed! Send a text. Without a key document, I am going to lose the Weibo audience I have worked so hard to curate in China under my Beijing offices of EASTWEST Public Relations.  So what happens when all the hard work of building the platforms for PR for your business are disrupted by incompetence as in my case, or by malicious forces as I suspect was being inflicted on Zoom . The Ponemon In...

Get Noticed! Send a text. In this episode, I have the pleasure to interview Andrew Clark , a partner in Asia Works and former journalist at the BBC and CNN who now makes award-winning videos for clients including Rolls Royce and Unicef from their offices in in Singapore, Jakarta, Bangkok and Beijing. We met on a plane ride in 1997 from Singapore to Phuket - he had so much kit with him it started a...

Get Noticed! Send a text. Your auto signature is free and if you are sending 125 emails per day (the ave) for 181 days per year (ave # worked days) you are sending 22,625 emails. It's a great opportunity and I'll share some simple ways to take advantage of this free PR. According to WiseStamp we can increase the number of replies to our emails by 32%, 15% increase in leads and gain 22% m...

Get Noticed! Send a text. How can you improve your business by giving 5 smiles to your customer from waiting to making a purchase? Listen to David Maister's law of service explained and his 8 aspects of waiting which give clues to how we can win over our customers; which is really free and effective public relations. Satisfaction = Perception - Expectation. 1. Unoccupied time feels longer tha...

Get Noticed! Send a text. What can business owners learn from the President of America about building a reputation for a country, and an organization?  A 25-nation Pew survey in 2018 found, overall, that 70% of respondents had no confidence in Trump’s leadership.  What we take away from these reports is that countries, as well as companies, have a reputation and that these need management too. I t...

Get Noticed! Send a text. My press release about my own 25th anniversary of setting EASTWEST PR in Asia in 1995 pretty much failed which is a bit embarrassing, but listen to how a week turned from disappointment to elation thanks to a Grenadier car launch. Thanks to a generous client and some pretty swift thinking by Pradnyesh Kotharé of the EASTWEST PR Singapore team, we turned our work for the c...

Get Noticed! Send a text. It's amazing that some companies, and individuals, still struggle to provide high-quality photographs to accompany their press release, article, or blog when they are a prerequisite for prominent coverage. The media, and our own channels, all thrive on quality images so in this podcast I share the costs and top tips from professional photographer Marcus Ahmad. Media...

Get Noticed! Send a text. Over US$11bn is spent on PR and the burning question is "how do we measure the impact?" Actually now we can, with even more detail now thanks to technology but with some of the basic principles which have been in place for over 30 years. I heard them from one of the original authors in Singapore in 1996! Firstly, let's talk about the Active Communications I...

Get Noticed! Send a text. What can we learn about the digital customer journey from the purchase of a beginners sewing machine? The answer is a great deal. The industry sells products to consumers by a sophisticated mix of editorial reviews, influencer videos, manufacturer specifications, and merchant offers. The sewing machine industry isn't just about home stitching, this is a vibrant tribe...

Get Noticed! Send a text. Is content creation a bottleneck to keeping your social media campaign vibrant and consistently active? Then listen to this podcast as I share both the value of content and sites for creation, curation and automation. As marketing now needs to include the power of search, content is essential to drive leads. Here are some of the sites I mention: 14,281+ documents and arti...

Get Noticed! Send a text. 8 October 2015, Jurgen Klopp addresses a press conference to announce his appointment as manager of Liverpool FC , and he said, "We must turn from doubters to believers."   This weekend they won the English Premier League and their first English title for 30 years. What can we learn for our own business by reviewing the leadership of Klopp in the context of Infl...

Get Noticed! Send a text. On October 10th 2019, Viya broke her own sales record once again, driving 353 million RMB (roughly 49.7 million USD) in sales in a single day . All this on Taobao, the Chinese social media marketplace. How can our companies use live-casting and multicasting to improve our public relations but also take potential customers to the shopping basket! I discuss the key points o...

Get Noticed! Send a text. What can a sewing machine salesman teach us about PR? A lot it would seem as Mr Pickles created quite an impression with his passion and expertise. I wasn't even going to the shop to buy a sewing machine, he's that compelling! Listen to this podcast to learn about the kind of person within your organization who is best to be the spokesperson for the company, and...

Get Noticed! Send a text. If we are to stop travelling then pr will become more local too, so what can we do to promote our businesses via public relations? Fortunately, there is a trend towards local media titles which create opportunities for companies to share their stories locally; just like we used to when I was a youngster! Founder Karl Hancock claims the nub network is now “on track to beco...

Get Noticed! Send a text. How we compose our public relations and sales, information can often be informative and make us feel better but bore the audience to death. So how can we create more compelling content? It turns out that storification (sic) is the answer, and with thanks to Park Howell , 'the worlds most industrious storyteller', and his guest Candice Fraze r at TTI Success Insi...

Get Noticed! Send a text. "Communication usually fails, except by accident”  Finnish original: Viestintä yleensä epäonnistuu, paitsi sattumalta so says Wiio's law. Audiences have a staggeringly low chance of understanding a message, possibly as low as 12%, and the broader the audience the more variables there are at play which magnifies misunderstanding.  I use WIIO's law to analyse...

Get Noticed! Send a text. Wearables, hearables, homeables (I made that last one up) are all collecting vast amounts of intimate data which will plug into algorithmic public relations. How our companies collect and use this data is a golden opportunity to communicate in a timely and appropriate way with our audiences; but done wrongly as Cambridge Analytica found can finish a company. In this age o...

Get Noticed! Send a text. I've learnt a lot about working with different audiences by working with different cultures over 25 years in Asia and the middle east. There are lessons here for you no matter where you are working. I've got a special guest from Beijing talking about China, live streaming, media and digital marketing discussing WeChat and Baidu. I also share about Dian Ping , th...

Get Noticed! Send a text. Pretty focused today on Google My Business service as I realized that whilst my own website had 855 visitors in the last 30 days the listing for EASTWEST Public Relations in Singapore had 1,766 views in the same timeframe! This got me to thinking about an insight shared by Russell Brunson , the ClickFunnels founder, that actually we need to go looking for our customers ra...

Get Noticed! Send a text. It's the silver jubilee of EASTWEST Public Relations - 19 June 1995 I opened the office 5 days after stepping off the plane in Singapore from the UK. I wrote this release and used KeywordPlanner to try iterations and eventually derived the following headline 'Now more than ever EASTWEST PR is absolutely imperative' which scored a high 66 on KeywordPlanner....

Get Noticed! Send a text. Michael Michalowicz , the author of “The Toilet Roll Entrepreneur” and “Fix This Next ” said on an insightful webinar today that his clients are all asking him about how to build confidence in the market. So this podcast is all about how to manage PR to engage and to rebuild confidence, and to deploy what I term the "hygiene regime." I will share the learnings f...