The UnNoticed Entrepreneur

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Get Noticed! Send a text. The Global Association of the Exhibition Industry estimates that trade show cancellations and postponements have had a 14.4 billion euro impact on the global economy in 2020, but in truth it is saving many companies a fortune, and COVID is heralding a new golden age of the virtual event. 20 years ago virtual events were mocked and laughed out of the industry, so it’s grea...

Get Noticed! Send a text. Nobody likes to receive irrelevant information, but more than that McKinsey research and experience show that personalization, fully implemented, can unlock significant near-term value for businesses—such as 10 to 20 percent more efficient marketing and greater cost savings and a 10 to 30 percent uplift in revenue and retention. So why doesn't everyone take advantage...

Get Noticed! Send a text. This is the trailer for the full show which can be heard here https://www.buzzsprout.com/850540/4887854 Nobody likes to receive irrelevant information, but more than that McKinsey research and experience show that personalization, fully implemented, can unlock significant near-term value for businesses—such as 10 to 20 percent more efficient marketing and greater cost sav...

Get Noticed! Send a text. This is a trailer for the main podcast: The 2030 Agenda for Sustainable Development, adopted by all United Nations Member States in 2015, provides a shared blueprint for peace and prosperity for people and the planet, now and into the future. At its heart are the 17 Sustainable Development Goals (SDGs),   Why does this matter? “The brands that have not yet caught on to th...

Get Noticed! Send a text. The 2030 Agenda for Sustainable Development, adopted by all United Nations Member States in 2015, provides a shared blueprint for peace and prosperity for people and the planet, now and into the future. At its heart are the 17 Sustainable Development Goals (SDGs),   Why does this matter? “The brands that have not yet caught on to this, and are not thinking about how they...

Get Noticed! Send a text. In 2020 the world will have more 55-year-olds than 5-year-olds, and yet according to the Havas Group , only about 5% of U.S. advertising is even aimed at people over 50. In this episode addressing the Personalization module of the SPEAK|pr course, I share thoughts on marketing to people who aren't looking to go offline anytime soon. Why is this, but more importantly...

Get Noticed! Send a text. In 2020 the world will have more 55-year-olds than 5-year-olds, and yet according to the Havas Group , only about 5% of U.S. advertising is even aimed at people over 50. In this episode addressing the Personalization module of the SPEAK|pr course, I share thoughts on marketing to people who aren't looking to go offline anytime soon. Why is this, but more importantly...

Get Noticed! Send a text. What gets measured gets done, and PR productivity can be monitored by the Activity Communications Index. On this episode, I share what happened to our public relations activity when I went to wonderful Wales for a weeks holiday with the family. I include the tools which I've used to automate content distribution and the performance of that content in my absence inclu...

Get Noticed! Send a text. What gets measured gets done, and PR productivity can be monitored by the Activity Communications Index. On this episode, I share what happened to our public relations activity when I went to wonderful Wales for a weeks holiday with the family. I include the tools which I've used to automate content distribution and the performance of that content in my absence inclu...

Get Noticed! Send a text. Park Howell , founder of Business of Story , believes that inside every great company there is blockbuster story waiting to be told.  We are going to explore the contents of his new book 'Brand Bewitchery' and you can learn how to use his Story Cycle system on your own business. For 35 years, Park has helped thousands of purpose-driven leaders master their busin...

Get Noticed! Send a text. Park Howell , founder of Business of Story , believes that inside every great company there is blockbuster story waiting to be told.  We are going to explore the contents of his new book 'Brand Bewitchery' and you can learn how to use his Story Cycle system on your own business. For 35 years, Park has helped thousands of purpose-driven leaders master their busin...

Get Noticed! Send a text. On this episode, I will share how I am planning to get away to Wales on vacation for 7 days in a campervan but keep serving my clients and audience with this show and other information.  "You would not build a house without a blueprint, and yet many companies rush into marketing automation without a plan. Marketing automation is a tool that requires careful planning...

Get Noticed! Send a text. Park Howell, founder of Business of Story , believes that inside every great company there is blockbuster story waiting to be told.  We are going to explore the contents of his new book 'Brand Bewitchery' and you can learn how to use his Story Cycle system on your own business. For 35 years, Park has helped thousands of purpose-driven leaders master their busine...

Get Noticed! Send a text. On this episode, I will share how I am planning to get away to Wales on vacation for 7 days in a campervan but keep serving my clients and audience with this show and other information.  "You would not build a house without a blueprint, and yet many companies rush into marketing automation without a plan. Marketing automation is a tool that requires careful planning...

Get Noticed! Send a text. Building a media database takes time and frankly is very expensive, and the really tough part is that journalists keep moving. This means that even the largest of agencies can't keep an up to date media list, and certainly, for companies, it can be tough even with a dedicated media team and perhaps a shortlist of top tier media. Telum Media, founded in 2013, claims t...

Get Noticed! Send a text. Did you know that you can track conversations about your brand across over 187 languages, not just text but also logos and in videos?  Social listening is the process of monitoring digital conversations to understand what customers are saying about a brand and industry online. It's a key part of public relations because social listening tracks the impact of the work...

Get Noticed! Send a text. Tune in for the full podcast on Youtube. How can we create campaigns when we can't shoot with real models or spokespeople?  The answer is Artificial Intelligence, and it’s becoming accessible and affordable for companies to use in the public relations, training and many other applications at a  Advertising giant WPP sent unusual corporate training videos to tens of t...

Get Noticed! Send a text. How can we create campaigns when we can't shoot with real models or spokespeople?  The answer is Artificial Intelligence, and it’s becoming accessible and affordable for companies to use in the public relations, training and many other applications at a  Advertising giant WPP sent unusual corporate training videos to tens of thousands of employees worldwide in Englis...

Get Noticed! Send a text. Video is the most powerful and effective way to drive engagement online. While Zoom and other programs like it are nice, asynchronous video holds the key to successful communication for organizations, especially at this critical time. Michael Hoffman is the CEO of Gather Voices and an expert in the use of video in marketing and digital engagement, and he joined me from hi...

Get Noticed! Send a text. When furniture company Wayfair (NYSE:W) was accused of trafficking children through its website, the Company displayed a composed response, but the very spectre of the story has sullied the name of the retailer. It could have been worse but for the careful management by the PR team in Boston, M.A. In this episode, I share 8 tips to ensure that a company is crisis ready, a...

Get Noticed! Send a text. In this episode, I'll share how to place your articles, infographics and video into 10,000 of the worlds best media outlets including: CNN , BBC , AsiaOne . The answer is using platforms called Outbrain and Taboola. It's called 'Native Discovery.' In Public Relations we have: Earned Media - traditional PR Owned media - your own channels Shared media -...

Get Noticed! Send a text. Professor Karen Pine from the University of Hertfordshire wrote a book entitled "Mind What You Wear" in which she writes that specific clothing - including even superhero T-shirts - can make people more confident in all sorts of situations. Professor Pine explains 'that not only that we are what we wear, but that we become what we wear.’ And so it's im...

Get Noticed! Send a text. We are joined by Charles Yan of EASTWEST PR Beijing office to share insights on live stream e-commerce in China because China's economy is being rescued by this new 'shoppertainment' phenomenon, and we can learn from their experience. Livestreaming can be broken into 2 categories; content-oriented streams and online retailers offering live streaming. In 201...

Get Noticed! Send a text. Business owners need a simple number which they can ask for from their marketing teams which will tell them how much work is being done to get the company noticed.  This is because it's important to measure the input to the activity,  as that's the best way to know what is likely to be the outcome. As glamorous as page views and fanciful numbers of followers is,...