The UnNoticed Entrepreneur

Get Noticed! Send a text. Interviews are so critical to the building of a PR story but they are also a cause of stress, especially when it is live on television or radio. So what can you do to prepare yourself  and the journalists in advance of the interview? There are some simple and effective steps to take, which are done by an agency like EASTWEST PR , but which should be done by anyone prepari...

Get Noticed! Send a text. Storify - in our 5 stage methodology I begin with the power of stories, and the importance of them. As Park Howell said in his podcast this week, even the dollar bill is a story…everyone believes in the essential promise of payment when holding this piece of paper. In this podcast, I share about how companies and entrepreneurs can get in and amongst the 250,000 business b...

Get Noticed! Send a text. A conversation with Ed West , professional presentation coach to CEO's about his recent articles on the power of Donald Trump's prose, and what we can learn about hyperbole, repetition and voice image. Ed and I talked about Voice image, the 'secret' of people who use their voices professionally. Actors, radio broadcasters, television presenters, politi...

Get Noticed! Send a text. When I returned from China to the UK, I was sent nasty legal letters by a company for defamation - luckily I wasn't about to be intimidated, had good legal counsel and some experience in defending myself. In this day and age of lawyers and social media, it's important to know your rights as both someone defending yourself and making legitimate claims against tho...

Get Noticed! Send a text. How can an entrepreneur build a PR program themselves, or outsource, or use a blended strategy for PR in the say way that Apple does with their design, manufacture and retail model? Edward L. Bernays ." in an interview conducted in honour of his 100th birthday, that "any dope, any nitwit, any idiot, can call him or herself a public relations practitioner."...

Get Noticed! Send a text. Richard Maloney shared his uplifting vision for the intuitive leader and his highly successful Engage & Grow approach to employee engagement. The only problem is that according to services including Keyword Planner and Google Trends employee engagement is still a term that is not highly sought after. This creates an opportunity for entrepreneurs on 2 fronts; key words...

Get Noticed! Send a text. Trade and consumer associations don't sound exciting but can be a brilliant way to partner with other companies to undertake industry-wide public relations, to change Government policy, or to engage consumers.  I talk about the vertical and horizontal types of trade organizations, and 5 tips on how you can get media coverage for your company by membership and partici...

Get Noticed! Send a text. Edison Research Infinite Dial 2020 released March 19th, 2020 suggests that there are over 1,000,000 podcast shows worldwide; this poses both an opportunity and a challenge for brands. How to get noticed in a medium which is plainly important but is crowded, and is demanding to create a consistent flow of content. As Stitcher CEO Erik Diehn said."The data we found rei...

Get Noticed! Send a text. The single biggest issue facing service based companies around the world is fear; the anxiety that consumers have of returning to shops, physiotherapists, dentists etc is that they won't be clean enough to keep them safe. And in the UK alone there are 70 thousand physiotherapists; so we need to find ways to get customers, clients and patients back. I propose a hygien...

Get Noticed! Send a text. Registration of a UK private limited company creates a flurry of thoughts about PR, an experience of the CountingUP challenger bank, and an unexpected opportunity with HSBC. HSBC, like all banks I imagine, has a backlog due to the Bounceback loan, 110,000 applications in a matter of weeks. My experience of getting a bounceback loan from HSBC was brilliant - quick & ef...

Get Noticed! Send a text. Public Relations is now a function of the CX - Customer Experience. Listen to how you can be at the mercy of customers, or employees, or can benefit from them as evangelists for your business. Listen to our Dyson story - and ask yourself if your company creates the same customer experience for the whole family. The question is can you mitigate or amplify the opinions of y...

Get Noticed! Send a text. On average, 5x as many people read the headline as read the body copy. When you’ve written your headline, you’ve spent eighty cents out of your dollar." – David Ogilvy The same could be said of how much people take away from the first 4 minutes of seeing a person, reading their press release or visiting their website. Brian Hill MSc tell us which part of the body giv...

Get Noticed! Send a text. According to the State of the Media survey by CISION , journalists need help and in this episode I tell you how to support the media by providing your great stories, and how you can get a free daily update of what journalists need. In this podcast I look at how Apple has prepared it's products for COVID 19 and ask the question - what does your post COVID operating sy...

Get Noticed! Send a text. In this podcast, we learn about the plans of Microsoft to replace human editors with AI, News Internationals cuts to 100's of newspaper titles, and how the Guardian is building a platform which will require journalists to be incentivised by performance. Think again if you think that your PR Agency has an easy job! Technology in the newsroom has transformed the role o...

Get Noticed! Send a text. In this podcast, I discuss the principles of observational learning as first taught to Sir Arthur Conan Doyle at the Edinburgh medical University, the bad PR arising from an experience of fraud on eBay and how Rupert is selling 6 free-range eggs at a 37.4% higher price than the eggs on same shelf. We are all being observed by staff, partners and customers. Public relation...

Get Noticed! Send a text. The Likert scale often found on survey forms or questionnaires, measures how people feel about something which can be useful in many different situations. It was invented by American social scientist Rensis Likert invented in 1932. Businesses can use it now to learn about what's important in the minds of the team, partners and customers before they start their PR.  S...

Get Noticed! Send a text. What we can learn from James Radcliffe, founder and CEO of INEOS , about sponsorship of sports events? The answer lies in his upcoming launch of the Ineos Grenadier 4x4 and how he sees sponsorship as part of building his business. Kent University researchers layout out a theory about how you can choose which kind of events a company should sponsor in their paper: ABSTRACT...

Get Noticed! Send a text. Peers Have Influence Over Consumers, Celebrities Don't. This according to research by Collective Bias. On the day that Trump has his account fact checked, I look at why President Trump uses Twitter as his chosen channel to influence his followers, and more importantly should an entrepreneur follow his lead? I dive into the stats behind Twitter, its value for trends,...

Get Noticed! Send a text. Hélio Vogas , Brazilian motivational speaker shared insights into the need to find ways to motivate staff as they come out of furlough, and shared the story of the #Reachfortherazor campaign led by the CEO Jason Killens and the Director of Operations Lee Brooks. What can you do spark a movement which is personal, on message, and importantly more symbolic than difficult to...

Get Noticed! Send a text. I saw that 57% of listeners are on mobile devices and so probably don't read the shownotes. Andy Palmer - CEO of Aston Martin is ignominiously sacked. Read the news here It's a lesson in how not to do PR. How VW took the news of another fine, offers an alternative way to manage a crisis. What can you learn from my shopping experience at B&Q; one of the count...

Get Noticed! Send a text. What does the financial chaos surrounding Hertz, McLaren and JLR tell us about the need to focus on growth areas of the economy, as bike sales surge 23% and Halfords shares add 80% in a week? Dominic Cummings has a PR nightmare; it's one thing to break the rules but another to be seen doing so. Did he forget that he is famous, that a 70 year old member of the public...

Get Noticed! Send a text. Public relations is about more than press relations; I have to say that I hate it when people think that PR is about having articles published. 'The profession or practice of creating and maintaining goodwill of an organization's various publics (customers, employees, investors, suppliers, etc.), usually through publicity and other nonpaid forms of communication...

Get Noticed! Send a text. How a dispute over a farmer's bonfire sparked a train of thought about mistrust, and how the Edelman Trust Barometer report backs up the impression that people aren't in favour of anyone that's in authority. That means entrepreneurs and business too! We've all got a bad reputation before we've started communicating. If we made money during COVID w...

Get Noticed! Send a text. Automation in PR is available to all companies regardless of size, and the deployment of AI assisted content generation will allow content to be available at a rate to match the possibilities of the automation tools.  In this podcast I am going to talk about the McKinsey report on the first 90 Days of COVID-19 Recovery Plan, the impact of the Allen Curve on people working...

Get Noticed! Send a text. I discuss the news that Haymarket will close it's finance publications in Asia, and what that means for everyone who relies on traditional print as a means of getting PR. I'll also share about ZOHO Social, the content scheduling toolset that we started using today which looks set to save us lots of time and will help us to reach our communities across 5 platform...