The UnNoticed Entrepreneur

Get Noticed! Send a text. Rob da Cosa tells agencies not to talk to companies which don't provide a proper brief, and companies will not get what they need if they don't share their business goals  with the agency. Listen to the kind of legal framework, costs, and technology requirements which lead to a productive pr agency engagement for clients. SPEAK|Pr is for business owners to unloc...

Get Noticed! Send a text. Anthroponymy (or anthroponomastics) is the study of the names of human beings, and it is essential to create personalization at scale. Danny Levinson , CEO at Transformania is enabling companies to abide by GDPR whilst creating personalised data led marketing campaigns. Why is this important? According to a report by Stanford Business School ,  ' that personalizing t...

Get Noticed! Send a text. Anthroponymy (or anthroponomastics) is the study of the names of human beings, and it is essential to create personalization at scale. Danny Levinson , CEO at Transformania is enabling companies to abide by GDPR whilst creating personalised data led marketing campaigns. Why is this important? According to a report by Stanford Business School ,  ' that personalizing t...

Get Noticed! Send a text. On this podcast I deal with the communications best practice for raising funds. Raising money is often a key part of the growth strategy of a company and it requires a special practice of communications called investor relations. I've raised money for my own ventures and worked on an IPO for a cosmetics company, and have also supported entrepreneurs as they draft inv...

Get Noticed! Send a text. On this podcast I deal with the communications best practice for raising funds. Raising money is often a key part of the growth strategy of a company and it requires a special practice of communications called investor relations. I've raised money for my own ventures and worked on an IPO for a cosmetics company, and have also supported entrepreneurs as they draft inv...

Get Noticed! Send a text. I've just purchased speakpr.co from godaddy and it prompted me to review the important elements in making a purchase of a domain name. Marketing, technical and financial concerns determine the address of companies big and small all registered by the Internet Corporation for Assigned Names and Numbers ( ICANN) . I talk about the 2012 Google update and how it impacts o...

Get Noticed! Send a text. I've just purchased speakpr.co from godaddy and it prompted me to review the important elements in making a purchase of a domain name. Marketing, technical and financial concerns determine the address of companies big and small all registered by the Internet Corporation for Assigned Names and Numbers ( ICANN) . I talk about the 2012 Google update and how it impacts o...

Get Noticed! Send a text. Most websites perform very badly, and if they were buildings would be shut down or renovated. I'll discuss practical tips for evaluating the performance of a website including using the GTMetrx free tool, and ways to improve them. Importantly for PR, I share services which enable the provision of a virtual press office without any digital asset management skills in-h...

Get Noticed! Send a text. Most websites perform very badly, and if they were buildings would be shut down or renovated. I'll discuss practical tips for evaluating the performance of a website including using the GTMetrx free tool, and ways to improve them. Importantly for PR, I share services which enable the provision of a virtual press office without any digital asset management skills in-h...

Get Noticed! Send a text. Should you use logic or hedonic messages in your brochure, and which colours are best to choose? And why is it part of public relations? I answer these questions on this episode of SPEAK|pr and include a reference to the Cugelman emotion map which asks which state of mind do you want to put your audience into when they relating to your company. I also look at which colour...

Get Noticed! Send a text. Should you use logic or hedonic messages in your brochure, and which colours are best to choose? And why is it part of public relations? I answer these questions on this episode of SPEAK|pr and include a reference to the Cugelman emotion map which asks which state of mind do you want to put your audience into when they relating to your company. I also look at which colour...

Get Noticed! Send a text. Ritual communication creates 'sharing, participation, association and fellowship' according to James W. Carey , and this is just what organizations need to do in COVID times. Yet many companies are focused on simple transmission ie. sharing the information and not considering the emotional response. As my daughters showed me this evening with the ritual they cre...

Get Noticed! Send a text. Ritual communication creates 'sharing, participation, association and fellowship' according to James W. Carey , and this is just what organizations need to do in COVID times. Yet many companies are focused on simple transmission ie. sharing the information and not considering the emotional response. As my daughters showed me this evening with the ritual they cre...

Get Noticed! Send a text. Wealth Without Borders (TM) is a new brand being built in Shanghai by Howard Whiteson , a Senior Wealth Manager of the DeVere wealth management group. We discuss how he uses sideways marketing, community development, and educational work to build his reputation and funnel of potential clients. Listen to this show if you are building a brand for your own franchise. Trailer...

Get Noticed! Send a text. Wealth Without Borders (TM) is a new brand being built in Shanghai by Howard Whiteson , a Senior Wealth Manager of the DeVere wealth management group. We discuss how he uses sideways marketing, community development, and educational work to build his reputation and funnel of potential clients. Listen to this show if you are building a brand for your own franchise. SPEAK|P...

Get Noticed! Send a text. Suzy Goulding , Business Unit Director Singapore of MullenLowe salt and Andrew Clark , Partner at AsiaWorks Television , kindly interviewed me for their podcast "What's next". We talk about the future of agencies (it's uber), training clients to manage their own PR (which seems odd) and having hairstyles like the New Romantics (which as Suzy points out...

Get Noticed! Send a text. Suzy Goulding , Business Unit Director Singapore of MullenLowe salt and Andrew Clark , Partner at AsiaWorks Television , kindly interviewed me for their podcast "What's next. We talk about the future of agencies (it's uber), training clients to manage their own PR (which seems odd) and having hairstyles like the New Romantics (which as Suzy points out, with...

Get Noticed! Send a text. If you know how to do things, that could be as important in PR terms as what you deliver to clients. Today I registered SPEAK|pr as a trademark, and am now working on building the course to share the 5 stage methodology using the STEPE process. I am working with Morry Morgan of KeynotetoCoach . It's possible to post courses on platforms like Udemy and Coursera , and...

Get Noticed! Send a text. Communication by the leader of any tribe is the foundation for success because without everyone understanding the vision and the purpose of the tribe it is destined to fail.  On this episode, I share the 5 stages an organization passes through on the path from crowd to the tribe, and 8 essential elements for the language of the tribe to resonate within and beyond the orga...

Get Noticed! Send a text. If you know how to do things, that could be as important in PR terms as what you deliver to clients. Today I registered SPEAK|pr as a trademark, and am now working on building the course to share the 5 stage methodology using the STEPE process. I am working with Morry Morgan of KeynotetoCoach . It's possible to post courses on platforms like Udemy and Coursera , and...

Get Noticed! Send a text. Communication by the leader of any tribe is the foundation for success because without everyone understanding the vision and the purpose of the tribe it is destined to fail.  On this episode I share the 5 stages an organization passes through on the path from crowd to tribe, and 8 essential elements for the language of the tribe to resonate within and beyond the organizat...

Get Noticed! Send a text. I think we need to change the way we deal with people when everyone is wearing PPE; treat customers as if they are impaired. Frustrations abound when we can't hear what the other person is saying due to masks and screens, and when glasses mist up stopping people being able to read text on signage or documents like menus or order forms. In this episode, I share experi...

Get Noticed! Send a text. This podcast is for business owners and leaders who want to get noticed using the latest technology and practices of public relations because it's effective, low cost and made for the digital age. We talk about all the issues affecting building an understanding of an organization based on the SPEAK|pr methodology taught in our masterminds : Storify, Personalize, Enga...

Get Noticed! Send a text. Submitting professional, personalized proposals at scale is a key challenge for most companies, but a failure to master this undermines all the great public relations work which has been done. So on this podcast I share 8 key elements to include in proposals which sell and also include tools which can be used to automate the process. Trailer for the full show: Proposify ,...

Get Noticed! Send a text. Submitting professional, personalized proposals at scale is a key challenge for most companies, but a failure to master this undermines all the great public relations work which has been done. So on this podcast I share 8 key elements to include in proposals which sell and also include tools which can be used to automate the process. Proposify , iQuoteexpress , PandaDoc ,...