The UnNoticed Entrepreneur

Get Noticed! Send a text. In conversation with Nozi Hamidi in Atlanta, USA, talking about the impact on PR of the loss of trust in American media and great tips on how companies can leverage virtual trade shows for business. Nozi was until recently the Vice President of Marketing and Business Development at SWM International and is about to take up a senior role at a global chemicals company. This...

Get Noticed! Send a text. In conversation with Nozi Hamidi in Atlanta, USA, talking about the impact on PR of the loss of trust in American media and great tips on how companies can leverage virtual trade shows for business. Nozi was until recently the Vice President of Marketing and Business Development at SWM International and is about to take up a senior role at a global chemicals company. Abou...

Get Noticed! Send a text. If you are building a brand, and it's not protected, you are leaving your company exposed on 2 fronts; you are ignoring a source of potential revenue but you are also in danger of building the brand for someone else to take it from you. This is a trailer for the full show. On this show I share about the trade mark protection process which I am undertaking for the SPE...

Get Noticed! Send a text. If you are building a brand, and it's not protected, you are leaving your company exposed on 2 fronts; you are ignoring a source of potential revenue but you are also in danger of building the brand for someone else to take it from you. On this show I share about the trade mark protection process which I am undertaking for the SPEAK|pr program of masterminds, includi...

Get Noticed! Send a text. There are some simple ways that schools can keep everyone calm during COVID times, and that is by using the same techniques companies use for crisis management. In this episode, I will share best practice deployed by corporations and also from my experiences of how the schools in China handled the daily crisis of pollution impacting schools. There is plenty of documentati...

Get Noticed! Send a text. There are some simple ways that schools can keep everyone calm during COVID times, and that is by using the same techniques companies use for crisis management. In this episode, I will share best practice deployed by corporations and also from my experiences of how the schools in China handled the daily crisis of pollution impacting schools. There is plenty of documentati...

Get Noticed! Send a text. Dedicated platforms provide the solution to building tribes. One example is that they enable education institutions to overcome the financial pressures being felt as students start to question the costs of education when they can't go to class, meet their lecturers and simply take online classes. The answer lies in community marketing. In this episode, I look at Hive...

Get Noticed! Send a text. Dedicated platforms provide the solution to building tribes. One example is that they enable education institutions to overcome the financial pressures being felt as students start to question the costs of education when they can't go to class, meet their lecturers and simply take online classes. The answer lies in community marketing. In this episode, I look at Hive...

Get Noticed! Send a text. Video didn't kill the radio star; it went digital instead! Robert Pittman , CEO of iHeartMedia, said, “Radio is about keeping you company, while on-demand music is about escaping from everyone else."  This is why it's the perfect medium for public relations; because we want our audience to relax in our company and to engage with our work. On this podcast, I...

Get Noticed! Send a text. Video didn't kill the radio star; it went digital instead! Robert Pittman , CEO of iHeartMedia, said, “Radio is about keeping you company, while on-demand music is about escaping from everyone else."  This is why it's the perfect medium for public relations; because we want our audience to relax in our company and to engage with our work. On this podcast, I...

Get Noticed! Send a text. Linkedin has over 575m users and each person has a Social Selling Index. This link should take you to yours . Mine stands at 80/100. How are you doing? We're working to improve the SSI for our clients and in this episode of SPEAK|pr I share how we are completing the clients profiles, adding connections and curating content. The SSI comprises of: Establishing your bra...

Get Noticed! Send a text. Linkedin has over 575m users and each person has a Social Selling Index. This link should take you to yours . Mine stands at 80/100. How are you doing? We're working to improve the SSI for our clients and in this episode of SPEAK|pr I share how we are completing the clients profiles, adding connections and curating content. The SSI comprises of: Establishing your bra...

Get Noticed! Send a text. With over 2 billion downloads worldwide, TikTok has to be a consideration for every company as a marketing channel. On this episode I am going to share what I found in the 11 modules housed on the TikTok Business Portal , and talk about the 3 ways companies are using TikTok for branding, publicity and direct sales.  TikTok users spend 45 minutes on the app on avera Over 6...

Get Noticed! Send a text. With over 2 billion downloads worldwide, TikTok has to be a consideration for every company as a marketing channel. On this episode I am going to share what I found in the 11 modules housed on the TikTok Business Portal , and talk about the 3 ways companies are using TikTok for branding, publicity and direct sales.  TikTok users spend 45 minutes on the app on avera Over 6...

Get Noticed! Send a text. Scott Brinker explains the 2nd golden age of martech, and why freemium models mean there are close to 8,000 companies offering free software to business owners to get their companies noticed. Scott shares which 4 key capabilities all companies should adopt, and talks about how marketing apps are transitioning to platforms which are easy for business owners to use. As we k...

Get Noticed! Send a text. Scott Brinker explains the 2nd golden age of martech, and why freemium models mean there are close to 8,000 companies offering free software to business owners to get their companies noticed. Scott shares which 4 key capabilities all companies should adopt, and talks about how marketing apps are transitioning to platforms which are easy for business owners to use. As we k...

Get Noticed! Send a text. In this episode, I share tips as my own agency prepares to send press releases from one client in America to media in China and Japan. Press release activity requires 3 main considerations: content, channels and timing. We've issued releases for clients since 1995, and so I share our approach to press release writing, media engagement and when to send out releases; e...

Get Noticed! Send a text. In this episode, I share tips as my own agency prepares to send press releases from one client in America to media in China and Japan. Press release activity requires 3 main considerations: content, channels and timing. We've issued releases for clients since 1995, and so I share our approach to press release writing, media engagement and when to send out releases; e...

Get Noticed! Send a text. In this episode of SPEAK|pr, I talk with entrepreneur Alex Redman of ClipShare which enables anyone to make short clips of long form videos and to share them on social media. This is going to save masses of time and unlock back catalogues of content which cost too much time and money to edit. This service is easy to use and there is a free version too, with upgrades avail...

Get Noticed! Send a text. In this episode of SPEAK|pr, I talk with entrepreneur Alex Redman of ClipShare which enables anyone to make short clips of long form videos and to share them on social media. This is going to save masses of time and unlock back catalogues of content which cost too much time and money to edit. This service is easy to use and there is a free version too, with upgrades avail...

Get Noticed! Send a text. Good grammar is a brand ambassador. So are you taking care of your brand by ensuring that your company is writing correctly, not just in English but in any language? Trailer for the full show here . A UK study revealed that 59 per cent of Britons would not use a company that had obvious grammatical or spelling mistakes on its website or marketing material, and 82 per cent...

Get Noticed! Send a text. Good grammar is a brand ambassador. So are you taking care of your brand by ensuring that your company is writing correctly, not just in English but in any language?  A UK study revealed that 59 per cent of Britons would not use a company that had obvious grammatical or spelling mistakes on its website or marketing material, and 82 per cent would not use a company that ha...

Get Noticed! Send a text. One near-universal law of psychology is habituation , which means that we stop noticing things we see or hear many times. This applies to company signage too, and as we come out of COVID lockdown we need to refresh the signage which we use to promote our business and to educate staff, partners and customers. Research by the University of Cincinnati showed tangible improve...

Get Noticed! Send a text. One near-universal law of psychology is habituation , which means that we stop noticing things we see or hear many times. This applies to company signage too, and as we come out of COVID lockdown we need to refresh the signage which we use to promote our business and to educate staff, partners and customers. Research by the University of Cincinnati showed tangible improve...

Get Noticed! Send a text. Imagine obtaining the credibility that the media have, without being a publisher. You can do this by partnering in ways that I will explain on this podcast. I talk about a current proposal that I am working on for an Awards with 2 Chinese media groups for domestic and international exposure. The principles apply no matter where you are. Listen to find out how you can do t...