The UnNoticed Entrepreneur

Get Noticed! Send a text. Vanity metrics reflect well on us but they don't necessarily give a true picture of the productivity or commercial effectiveness of the public relations work being done. I talk about the common metrics we do monitor like sentiment and share of voice which tools like Carma can track, and also go on to mention the work I am doing on the Active Communications Index whic...

Get Noticed! Send a text. Position yourself and your company as an authority by generating publicity based on polling information which you create in house or commission from an agency. The media need facts for stories, and these can be generated from credible and significant sample size surveys, and the company which drives the research can leverage that for publicity, internal communications and...

Get Noticed! Send a text. Elon Musk, President Trump and Tim Cook have taken to going direct to their followers and shunning the media; will this strategy work for your company? This week Elon Musk let his internal PR department disintegrate and will be now be the CTO (Chief Twitter Officer). I consider the impact of this one man marketing machine approach by looking at the role of the media, the...

Get Noticed! Send a text. Elon Musk, President Trump and Tim Cook have taken to going direct to their followers and shunning the media; will this strategy work for your company? This week Elon Musk let his internal PR department disintegrate and will be now be the CTO (Chief Twitter Officer). I consider the impact of this one man marketing machine approach by looking at the role of the media, the...

Get Noticed! Send a text. Content matters. It needs to be new, readable, engaging, consistent, searchable and travels well across cultures. On this podcast, I share practical considerations when writing content and address the impact of graphics search, translations, and the use of jargon. Professor Hilary Schulman of the Ohio State University, explains in a study : “The use of difficult, speciali...

Get Noticed! Send a text. Content matters. It needs to be new, readable, engaging, consistent, searchable and travels well across cultures. On this podcast, I share practical considerations when writing content and address the impact of graphics search, translations, and the use of jargon. Professor Hilary Schulman of the Ohio State University, explains in a study : “The use of difficult, speciali...

Get Noticed! Send a text. With podcasting now reaching a critical mass of listeners, the medium has become an opportunity for public relations and a great way to establish oneself as an authority figure. In this episode, I am sharing how to find the top podcasts and how to be a guest on them and why. I also share some services which can be used to list speakers so that podcast hosts can find guest...

Get Noticed! Send a text. With podcasting now reaching a critical mass of listeners, the medium has become an opportunity for public relations and a great way to establish oneself as an authority figure. In this episode, I share how to find the top podcasts and how to be a guest on them and why. I also share some services which can be used to list speakers so that podcast hosts can find guests. Po...

Get Noticed! Send a text. Over 5,937 fresh reviews for a backpack available since 1978, a sustainability story, and considerable word of mouth marketing make the FJÄLLRÄVEN story compelling and a great case study to share. The press room is well maintained and creates a great showcase to be visited for your own press room, but what I liked most of all was the A4 folded leaflet which includes the b...

Get Noticed! Send a text. Over 5,937 fresh reviews for a backpack available since 1978, a sustainability story, and considerable word of mouth marketing make the FJÄLLRÄVEN story compelling and a great case study to share. The press room is well maintained and creates a great showcase to be visited for your own press room, but what I liked most of all was the A4 folded leaflet which includes the.b...

Get Noticed! Send a text. Are you being informative or annoying, too shy or too obnoxious with your posts? I've done some research and share it here on the frequency, nature and time considerations for any business managing their owned media channels. In Summary: Post to Twitter at least 5 times a day. If you can swing up to 20 posts, you might be even better off. Every couple of hours after...

Get Noticed! Send a text. The Social Dilemma movie raises the issue of the negative impact of the main social media platforms on society, but it also points to the need to create company communities and courses using the growing number of excellent private community platforms. Move from renting the space to owning the space that your organization uses to build it's tribe. I talk about 2 that...

Get Noticed! Send a text. The Social Dilemma movie raises the issue of the negative impact of the main social media platforms on society, but it also points to the need to create company communities and courses using the growing number of excellent private community platforms. Move from renting the space to owning the space that your organization uses to build it's tribe. I talk about 2 that...

Get Noticed! Send a text. Are you being informative or annoying, too shy or too obnoxious with your posts? I've done some research and share it here on the frequency, nature and time considerations for any business managing their owned media channels. In Summary: Post to Twitter at least 5 times a day. If you can swing up to 20 posts, you might be even better off. Every couple of hours after...

Get Noticed! Send a text. The interesting thing about the tax revelations about the Trump organization is that could well have been non-news if it wasn't for the timing; being released on the eve of the 1st Presidential campaign. Timing in public relations, indeed in all communications, is critical in order to ensure that the messages are being heard; or in some instances not being heard. Tim...

Get Noticed! Send a text. The interesting thing about the tax revelations about the Trump organization is that could well have been non-news if it wasn't for the timing; being released on the eve of the 1st Presidential campaign. Timing in public relations, indeed in all communications, is critical in order to ensure that the messages are being heard; or in some instances not being heard. Tim...

Get Noticed! Send a text. In public relations, like in all situations,  scarcity triggers an emotional response because the media find it hard to resist wanting things that are scarce. Scarcity floods everyone with emotions and generally makes clear thinking difficult, but also the fear of missing a scoop. I'm looking at how to build exclusivity, limited quantities and deadlines to manage a p...

Get Noticed! Send a text. In public relations, like in all situations,  scarcity triggers an emotional response because the media find it hard to resist wanting things that are scarce. Scarcity floods everyone with emotions and generally makes clear thinking difficult, but also the fear of missing a scoop. I'm looking at how to build exclusivity, limited quantities and deadlines to manage a p...

Get Noticed! Send a text. Selling a business means communicating with customers, employees and buyers all at once and a lot can go wrong; so listen to how Brian Hill managed the feat in spite of living 1,000 miles away from his company and facing the COVID lockdown. Key lessons here from Brian Hill who worked with Peter Rolliston to ensure that the 3 parallel tracks took place with integrity, mome...

Get Noticed! Send a text. Selling a business means communicating with customers, employees and buyers all at once and a lot can go wrong; so listen to how Brian Hill managed the feat in spite of living 1,000 miles away from his company and facing the COVID lockdown. Key lessons here from Brian Hill who worked with Peter Rolliston to ensure that the 3 parallel tracks took place with integrity, mome...

Get Noticed! Send a text. I'm launching a Mastermind to help business owners to get noticed without the expense of using a PR agency. It may sound insane, as I run an international PR agency, but I think it's time we helped the 98% of companies which are under 250 people and who can't afford external help yet. Besides, often an agency sells what it can deliver which isn't alway...

Get Noticed! Send a text. Former Sirius FM DJ Kate Bradley Chernis has launched Lately which has just delivered a 12,000% increase in content engagement for one of their clients, Gary Vaynerchuk. They are able to repurpose blogs, press releases, newsletters, white papers, video and audio transcripts and other evergreen content into dozens of pre-hashtagged and pre-short linked social media posts....

Get Noticed! Send a text. I'm launching a Mastermind to help business owners to get noticed without the expense of using a PR agency. It may sound insane, as I run an international PR agency, but I think it's time we helped the 98% of companies which are under 250 people and who can't afford external help yet. Besides, often an agency sells what it can deliver which isn't alway...

Get Noticed! Send a text. Former Sirius FM DJ Kate Bradley Chernis has launched Lately which has just delivered a 12,000% increase in content engagement for one of their clients, Gary Vaynerchuk. They are able to repurpose blogs, press releases, newsletters, white papers, video and audio transcripts and other evergreen content into dozens of pre-hashtagged and pre-short linked social media posts....

Get Noticed! Send a text. Rob da Cosa tells agencies not to talk to companies which don't provide a proper brief, and companies will not get what they need if they don't share their business goals  with the agency. Listen to the kind of legal framework, costs, and technology requirements which lead to a productive pr agency engagement for clients. For the full episode, click here . SPEAK...