The UnNoticed Entrepreneur

Get Noticed! Send a text. Here I am with Scott Stockdale of Entrepreneurs can party. This is part 1 of 2 episodes because the original show is 40 minutes and I keep all my shows below 20 minutes. The second episode follows: " Vision, problem, solution." – Jim James  Key Points:   Learning  Mandarin Chinese  by listening to public radio in Beijing Conducting business in a foreign country...

Get Noticed! Send a text. Here I am with Scott Stockdale of Entrepreneurs can party. This is part 1 of 2 episodes because the original show is 40 minutes and I keep all my shows below 20 minutes. This is the second episode follows: Solopreneur and things that can kill a business  Working with global clients  Jim’s 5-step methodology  The “one” tip to kickstart your PR agency Avoiding overtrading a...

Get Noticed! Send a text. Dan Morrison Vice President, Global Communications, CCO, at  Pew Research Center says that we must imagine ourselves in the shoes of our audience, addresses how PEW is using data essays and email mini-courses to communicate worldwide, and authoring a book "Backpacks and Baguettes" with Sam, his son. SPEAK|Pr is for business owners to unlock the value in their or...

Get Noticed! Send a text. There are over 10 million manufacturers selling direct, over 60 million online stores; but Josh Gardner and his company Kung Fu Data manages all the operational aspects of competing, winning and defending your business in China. Listen to how he helps companies to generate millions of dollars in sales, protect their IP, and to 'drain the swamp' in the largest ma...

Get Noticed! Send a text. There are over 10 million manufacturers selling direct, over 60 million online stores; but Josh Gardner and his company Kung Fu Data manages all the operational aspects of competing, winning and defending your business in China. Listen to how he helps companies to generate millions of dollars in sales, protect their IP, and to 'drain the swamp' in the largest ma...

Get Noticed! Send a text. I'm on a mission to help business owners quantify how much public relations they need to do in order to get people to become evangelists for their brand. The Active Communications Index is going to track Content x Frequency X Channels and is a productivity measure which can become a standard dashboard index. What I discuss today is the Evaluator which we've put...

Get Noticed! Send a text. I'm on a mission to help business owners quantify how much public relations they need to do in order to get people to become evangelists for their brand. The Active Communications Index is going to track Content x Frequency X Channels and is a productivity measure which can become a standard dashboard index. What I discuss today is the Evaluator which we've put...

Get Noticed! Send a text. This year SlideShare has been absorbed by Scribd ; so what can we use to share and promote presentation? Scribd can be used for the purpose of uploading eBooks, PDFs, ePubs and various other types of documents apart from presentations.  The rapid growth of SlideShare from a small startup to a top website began in 2009, in a tiny room in India, when Amit Rajan, Rashmi Sinh...

Get Noticed! Send a text. This year Slideshare has been absorbed by Scribd ; so what can we use to share and promote presentations? Scribd can be used for the purpose of uploading eBooks, PDFs, ePubs and various other types of documents apart from presentations.  The rapid growth of SlideShare from a small startup to a top website began in 2009, in a tiny room in India, when Amit Rajan, Rashmi Sin...

Get Noticed! Send a text. Award-Winning voice over and sound engineer Australian Ant Bohun talks about the importance of hiring a professional to be the aural representation of a brand. We look at the process, the costs, and the impact of well-chosen voice over talent and the impact they can make on a brand. You can chat to Ant Bohun here. SPEAK|Pr is for business owners to unlock the value in the...

Get Noticed! Send a text. 82.4% of buyers are going to choose Award winners over their competition, and as Chris Robinson explains it's easier than it may seem to win; you just need a plan, story and are efficient at the investigation phase of the process.  Chris shares how to leverage the evidence of your company's performance to choose the right awards, and to plan to win. Boost Market...

Get Noticed! Send a text. It's really offputting when a person stares at their camera and not at the audience, referring to their notes and stumbling along as they present; but the technology which used to be the preserve of TV presenters is now readily available for desktops, phones and tablets. On this podcast, I look at some key features to look for and list some apps which I have found th...

Get Noticed! Send a text. 82.4% of buyers are going to choose Award winners over their competition, and as Chris Robinson explains it's easier than it may seem to win; you just need a plan, story and are efficient at the investigation phase of the process.  Chris shares how to leverage the evidence of your company's performance to choose the right awards, and to plan to win. Boost Market...

Get Noticed! Send a text. Award-Winning voice over and sound engineer Australian Ant Bohun talks about the importance of hiring a professional to be the aural representation of a brand. We look at the process, the costs, and the impact of well-chosen voice over talent and the impact they can make on a brand. You can chat to Ant Bohun here. SPEAK|Pr is for business owners to unlock the value in the...

Get Noticed! Send a text. It's really offputting when a person stares at their camera and not at the audience, referring to their notes and stumbling along as they present; but the technology which used to be the preserve of TV presenters is now readily available for desktops, phones and tablets. On this podcast, I look at some key features to look for and list some apps which I have found th...

Get Noticed! Send a text. I was chuffed to be invited to talk with Rob da Costa , former Agency owner turned business coach and host of The Agency Accelerator Podcast. I was really excited to have a chance to sit down and talk with Rob and discuss what I have learnt from running the agency I started in Singapore in 1995, now based in the UK yet serving clients in Asia, Europe and America.  We disc...

Get Noticed! Send a text. I was chuffed to be invited to talk with Rob da Costa , former Agency owner turned business coach and host of The Agency Accelerator Podcast. I was really excited to have a chance to sit down and talk with Rob and discuss what I have learnt from running the agency I started in Singapore in 1995, now based in the UK yet serving clients in Asia, Europe and America.  We disc...

Get Noticed! Send a text. Swapcard is the leading AI-powered event and business matching platform that provides a suite of services for live, virtual and hybrid events. Mia Masson describes how 3 young French entrepreneurs have built a pay-per-attendee platform for hosting events at any scale, for any duration, to build a loyal community, create new behaviours for introverts,  and most importantly...

Get Noticed! Send a text. Swapcard is the leading AI-powered event and business matching platform that provides a suite of services for live, virtual and hybrid events. Mia Masson describes how 3 young French entrepreneurs have built a pay-per-attendee platform for hosting events at any scale, for any duration, to build a loyal community, create new behaviours for introverts,  and most importantly...

Get Noticed! Send a text. The main issue with is that search engines can't index the contents of audio and video files, and the solution therefore is to publish transcripts. On this podcast I share  ways that you can get the text of your content to help your search engine rankings using AI enhanced services. The other benefit of publishing transcripts is that for those who want to follow more...

Get Noticed! Send a text. The main issue with is that search engines can't index the contents of audio and video files, and the solution therefore is to publish transcripts. On this podcast I share  ways that you can get the text of your content to help your search engine rankings using AI enhanced services. The other benefit of publishing transcripts is that for those who want to follow more...

Get Noticed! Send a text. Respondents answer the same questions differently depending on the tone of voice and pace of delivery by the interviewer. This stunning discovery was by Nuttirudee Charoenruk in their University of Nebraska Digital Commons Dissertation , and means that learning how to project our voice may be just as important as learning our lines. So how can you improve the tonality, pa...

Get Noticed! Send a text. Respondents answer the same questions differently depending on the tone of voice and pace of delivery by the interviewer. This stunning discovery was by Nuttirudee Charoenruk in their University of Nebraska Digital Commons Dissertation , and means that learning how to project our voice may be just as important as learning our lines. So how can you improve the tonality, pa...

Get Noticed! Send a text. Vanity metrics reflect well on us but they don't necessarily give a true picture of the productivity or commercial effectiveness of the public relations work being done. I talk about the common metrics we do monitor like sentiment and share of voice which tools like Carma can track, and also go on to mention the work I am doing on the Active Communications Index whic...

Get Noticed! Send a text. Position yourself and your company as an authority by generating publicity based on polling information which you create in house or commission from an agency. The media need facts for stories, and these can be generated from credible and significant sample size surveys, and the company which drives the research can leverage that for publicity, internal communications and...