The UnNoticed Entrepreneur

Get Noticed! Send a text. On this episode I share my experience using Doodly , and alternative to Videoscribe , for making presentations for the SPEAKPR.co mastermind. I can't always give the presentation when the participants want to watch it, and powerpoint is deathly even with the voice over from using loom or camtasia . Explainer videos look like a very cost-effective alternative and the...

Get Noticed! Send a text. He is a crocodile wrestler, which is what he says being the father of twins under three feels like , and when he's not doing that he's helping founders to refine their pitch.  Martin Barnes of Eightsecondstoconnect shares how founders can develop their brand story and why that's so important in building connections with an audience, especially when raising...

Get Noticed! Send a text. Writing articles is time consuming and not easy, so most companies fail to produce enough of them but AI apps like the ones I profile today are really able to generate copy which needs next to no editing to be fit to publish on blogs, social media and even sent to publishers with a minimum of editing. I share my experience and read a snippet of a 994-word article produced...

Get Noticed! Send a text. If you are not using graphics, and infographics, you could be missing out on a massive part of your audience. This is because 90% of information transmitted to the brain is visual, our brains process visual information 60,000x faster than text (amazing but true), all explained as the Picture Superiority Effect in 1971.   As a result, we need to use pictures in Pr all the...

Get Noticed! Send a text. Should you have more than one Twitter account if you are an entrepreneur? The question really starts with a question and then has some more questions which I will ask and answer on this podcast. I'll look at issues which relate to your company strategy, the audience you are reaching, the practicalities of content creation, options like a curator account,  and the opp...

Get Noticed! Send a text. The attention span of people on the internet is very short, and only getting shorter. Humans are used to getting instant gratification. And... If your website visitors don’t understand your brand’s story at first glance, they will bounce. The result? On average, only 2% of website visitors turn into customers. That’s a pretty bad number. So, how can we fix this problem? F...

Get Noticed! Send a text. Ensure that you don't give your audience motion sickness when watching your movies! Not from the Pulp Fiction movie, the Gimbal is a handheld mobile videography stabilization kit which you will want to seriously consider if you're shooting whilst on the move.  I talk about the DJI OSMO3 which I use when for example whilst streaming live to Facebook whilst walkin...

Get Noticed! Send a text. The phone is always with us and always on, and more to the point it's always connected to all our social channels, which means it can be an amazingly powerful mobile outside broadcast unit. On this podcast, I share features to look for in apps which enable you. to send content to multiple social channels with one click. Some are free to use, and all have massive pote...

Get Noticed! Send a text. Creating cool social media images is actually really simple, free and easy now using apps readily available on the mobile phone; and it's an opportunity not to be missed. In this podcast, I share tips on how to capture neat shots, edit them, add text and make them into montages which can be shared within 5 minutes. There are so many out there, but here are the apps I...

Get Noticed! Send a text. I just secured a 1,500-word article in tier 1 American media for a non-USA client, I explain step by step how I managed this using the Section 3121 of the CARES Act (March 2020) which amends the Federal Food, Drug, and Cosmetic Act (FD&C Act) by adding section 506J., and how you can use regulatory change as a trigger to send personalized pitches to the media; regardle...

Get Noticed! Send a text. Rituals are a central part of any society or organization, and some like Bonfire night are enduring. The question is which rituals does your organization have and how can they be used to create cohesion and also be a source abundant content. Since 1605 to today, people have celebrated the capture of Guy Fawkes, but it's also sports teams and companies which create an...

Get Noticed! Send a text. Listening to Joe Biden this evening talking of the "American Dream for the American People," I wanted to just remind us of the importance of story telling to create a shared vision. As part of our SPEAK|pr program we talk about "Storification" and base our work on the excellent work of Park Howell and Randy Olsen, with the aim of helping companies to p...

Get Noticed! Send a text. As we enter another period of lockdown in the UK,  from a communications perspective it is useful to understand the psyche of the general public, as this then forms the basis of ongoing communications. According to Earth.ai the UK Government Misreads Depth of Coronavirus Despair.  Organizations need to understand what their audiences are thinking and feeling before they s...

Get Noticed! Send a text. Break out of your own media bubble and take a data-driven look at reality by using machine learning, which helps us to make better quality decisions about a whole host of issues; not least communication. Dr John Rickets , CEO o f Significance Systems talks about the power of narratives and the platform which they have developed which enables access to  a bias-free view on...

Get Noticed! Send a text. It's important to break out of our own media bubbles and take a data-driven look at reality , which helps us to make better quality decisions about a whole host of issues; not least communication. Dr John Rickets , CEO o f Significance Systems talks about the power of narratives and the machine learning platform which they have developed which enables access to  a bi...

Get Noticed! Send a text. Heesang Yoo ,  Founder of Prism Communications , explains how the Korean media have a psyche defined by the period of Japanese occupation, the need for Korea customized pitches and the Korea specific social media channels including KakaoTalk and the google competitor Naver . SPEAK|Pr is for business owners to unlock the value in their organization for free with effective...

Get Noticed! Send a text. Heesang Yoo ,  Founder of Prism Communications , explains how the Korean media have a psyche defined by the period of Japanese occupation, the need for Korea customized pitches and the Korea specific social media channels including KakaoTalk and the google competitor Naver . SPEAK|Pr is for business owners to unlock the value in their organization for free with effective...

Get Noticed! Send a text. This is a case study of using PR newswire in America facilitated by the London offices of CISION on the eve of a virtual trade show to help boost the authority of our client who was speaking. Our client isn't well known yet in America, hence the public relations work we are doing, and so the opportunity to issue the COVID-19 Test Kit sales win as a release was too go...

Get Noticed! Send a text. This is a case study of using PR newswire in America facilitated by the London offices of CISION on the eve of a virtual trade show to help boost the authority of our client who was speaking. Our client isn't well known yet in America, hence the public relations work we are doing, and so the opportunity to issue the COVID-19 Test Kit sales win as a release was too go...

Get Noticed! Send a text. Howard Whiteson kindly invited me to share the SPEAK|pr methodology with his community of expatriate wealth builders. What you will learn from this episode:   Discover the importance of giving value to public relations for your business and its growth  Learn how to improve your public relations by listening and conveying one message that has meaning and value to your cust...

Get Noticed! Send a text. Howard Whiteson kindly invited me to share the SPEAK|pr methodology with his community of expatriate wealth builders. What you will learn from this episode:   Discover the importance of giving value to public relations for your business and its growth  Learn how to improve your public relations by listening and conveying one message that has meaning and value to your cust...

Get Noticed! Send a text. The mobile phone is the best piece of kit for entrepreneurs to build their personal brand; as it comes with us on our journey every day all day as we build our business and it has all the formats we need to build a 3 dimensional story. I share the workflow, some of the apps which can be used, and the 3 types of personal information to share regularly. I use the iPhone so...

Get Noticed! Send a text. The mobile phone is the best piece of kit for entrepreneurs to build their personal brand; as it comes with us on our journey every day all day as we build our business and it has all the formats we need to build a 3 dimensional story. I share the workflow, some of the apps which can be used, and the 3 types of personal information to share regularly. I use the iPhone so...

Get Noticed! Send a text. Listening to Joanne Weibe of CopyHackers on a Thinkific Mastermind I learnt so much that I wanted to share it without delay as she solves what could be a fundamental problem for every business owner who isn't getting customers through the funnel into the sales basket. It's not strictly public relations, but the concept of having a structure to writing content an...

Get Noticed! Send a text. Listening to Joanne Weibe of CopyHackers on a Thinkific Mastermind I learnt so much that I wanted to share it without delay as she solves what could be a fundamental problem for every business owner who isn't getting customers through the funnel into the sales basket. It's not strictly public relations, but the concept of having a structure to writing content an...