The UnNoticed Entrepreneur

Get Noticed! Send a text. We are now subjecting our children to intense stress by ignoring the picture superiority effect, and we can do something about it. The PSE says "Items studied as pictures are better remembered than items studied as words even when test items are presented as words." Then why am I receiving all my 11 year old daughters' home school instructions as long form...

Get Noticed! Send a text. The best way to be heard is to answer someone else’s question. You can do this by checking on google key word but there are specialist tools which will do much more. They analyse your existing content and tell you which topics you can extend your content to, and most importantly they can tell you what topics are trending and the exact questions which people want answered...

Get Noticed! Send a text. When it came to making videos which will have a short shelf life, need to be high impact, and educate kids about how light affects their wellbeing, I turned to Lumen5 . It's is a video creation software that helps marketers, publishers, and brands create video content in a breeze, without any technical expertise.  In this episode I talk about the key features that I...

Get Noticed! Send a text. The South African pilot who took 11 year old daughter for a flight today said his business would take off if I left a review on TripAdvisor. Every month, 456 million people – about one in every 16 people on earth – visit some tentacle of TripAdvisor.com to plan or assess a trip. Whilst there are fake reviews, it's a key site for businesses of all sizes including the...

Get Noticed! Send a text. The 3rd cycle of the UAE Water Aid Foundation ( Suqia UAE) has opened for registrations offering total funds of US$1 million for solutions to the challenges of water scarcity. My Agency, EASTWEST Public Relations, is charged with attracting entries from ASEAN Countries. Here is how we intend to use partnerships and making past winners into heroes to increase the number of...

Get Noticed! Send a text. Turning the tables on the costs of video production, Lumen5 makes it quicker to make video than to watch one.  I copied the url from a blog on my website and made a 45 second explainer video in 45 seconds using the free package on Lumen5. The blog on my website is about using AI to create content, here ,  and the video is here . Stunning how quickly and the quality of the...

Get Noticed! Send a text. If like me, you've been vexed by the problem that you have been creating lots of content and not been getting more leads, Laura can give you some advice.  Laura L. Bernhard , creator and host of The Marketing Bound Podcast that helps service-based entrepreneurs with inbound marketing. From sunny Toronto she shares her considerable insight on using blogs, social media...

Get Noticed! Send a text. Roughly 306.4 billion emails were sent and received each day in 2020, and many of those were missing a key marketing element which builds trust; the autosignature. Helga Zabalkanskaya of newoldstamp tells us how their Ukrainian founded company is serving customers worldwide, offering customizable email signature applications for enterprises starting as low as US$1 per mon...

Get Noticed! Send a text. I went to Wikipedia today and was asked to make a $2 per month contribution; that's the most unbelievable value for the worlds #1 ranked reference site - it's a fraction of Amazon Prime or Apple Music and yet it contains over 53m reference files and has over 1bn visitors per month. The Wikimedia Foundation mission is t o empower and engage people around the worl...

Get Noticed! Send a text. This short summary of the SPEAK|pr program details the mastermind course which I have developed which helps business owners to get noticed by harnessing the power of technology applications for content creation, amplification and measurement. There has never been a better time for business owners when it comes to a level playing field; these tools are as accessible to sta...

Get Noticed! Send a text. "We find a clear link between believing coronavirus conspiracies and hesitancy around any future vaccine,” said Dr Sander van der Linden, co-author and Director of the Cambridge Social Decision-Making Lab. From a communications perspective, this is now the biggest obstacle facing governments, the World Health Organization and anybody involved in the healthcare of cit...

Get Noticed! Send a text. According to Marcus Ahmad , everyone can have their own personal brand as long as it is authentic and has personality. A former university lecturer and professional photographer with international experience, Ahmad shares practical tips on colour selection, backgrounds, what to wear,  the 3 shots that everyone should have in their portfolio and what professionals call nor...

Get Noticed! Send a text. Human's aren't perfect, we forget things like appointments, and with so many emails and messaging chats it's easy to do, but for £0.028 (charges vary according to provider and gateways) we can jog everyone's memory with a simple text reminder. I am trying out Twilio and recently discovered Clicksend . I share my experiences of integrating with ZOHO Boo...

Get Noticed! Send a text. On this episode, guest. host Brian  shares the optimum number of posts which should be made across social platforms, and we explain how you can use the Active Communications Index; a productivity metric we've developed to help clients avoid Parkinson's Law. Support the show Subscribe to my free newsletter https://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text. Sitting in a car park waiting for my daughter to finish her dance class, I didn't have my mic but wanted to share thoughts on employee engagement on the PeopleManagiingPeople site; and  I decided to have some else to do the talking. I downloaded   Talkia , and frankly I think you are going to relieved to hear some other voices.   Talkia was created by Bryxen, the sam...

Get Noticed! Send a text. Telling stories is a big part of building a brand, and as the British entrepreneur in China who imported the first of the hand made Morgan cars, I was interviewed on Tv, print and in this case for a Beijing radio station. Bruce Connelly visited our Gongti stadium studio on 08 February 2014 and we recorded this interview which was aired across China on the English language...

Get Noticed! Send a text. The Power of AI in marketing is that it levels the playing field for small companies to compete with large ones by using technology instead of resources.  Dr. Stylianos (Stelios) Kampakis is on a mission to educate the public about the power of data science,  He is a member of the Royal Statistical Society, honorary research fellow at the UCL Centre for Blockchain Technol...

Get Noticed! Send a text. I was shouting at my ipad telling Professor Adrian Hill, Director, Oxford Uni Jenner Institute to stop talking with Becky Anderson of CNN, when she asked him to explain the results of the Vaccine tests announced on Monday 23rd Nov, instead he said; "We don't fully understand that [how the vaccine results were different] but there's several ideas around as t...

Get Noticed! Send a text. Mastercard spent US$15m on a theme tune, so what have you spent on sonic branding for your company? I share why the music which accompanies your brand on podcasts, your website, calls on hold and even in the office or when someone opens the showroom door, should be in alignment with your brand values. It's not just what you say that counts, it's the tune that cu...

Get Noticed! Send a text. Remote working is creating a lot of business for Luke Fisher and his team at Mo.work because they enable companies to create moments,collaboration and recognition for their people where ever they work. We chat about the importance of connectedness, and how companies can maintain and even strengthen workplace culture with a planned programme of moment creation, shared coll...

Get Noticed! Send a text. Founded by Polish entrepreneur Joanna Drabent , Prowly has grown by word of mouth marketing, but its a tool being used by business owners and agencies alike around the world who need access to forensic detail about 1,000,000 journalist contacts worldwide. A former agency owner Drabent tells me why Prowly represents exceptional value at less than US$200 per month, and how...

Get Noticed! Send a text. David Ogilvy spent 80% of his time on the headlines, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” So in this podcast I share 2 free headline analyzers, compare the results from the 2 by using the same headline on both, and then refine one headline t...

Get Noticed! Send a text. Each tweet by @potus has a value between US$246,521 - US$410,869, This is because tweets can valued according to the followers and levels of engagement. In the commercial world this is due to the increased likely hood of social media followers actually making a purchase which stands at 13% and up to other 47 percent are more inclined to purchase your products if a connect...

Get Noticed! Send a text. If you are looking for a dedicated audio production and publishing application, I am going to recommend Hindenburg. The audio auto leveling, the interface, the editing (it slides all the audio when you edit a section out), the display...I could go on. Finally I feel that producing a podcast isn't a chore, my back doesn't hurt and my wife isn't upset that I...

Get Noticed! Send a text. Hindenburg Systems was born 2008. In Lusaka, Zambia. 'It was a warm evening and pitch dark'...even the story made me want to try this audio editing software as I am desperate to find a podcasters alternative to GarageBand and yes, forgive me Audacity. Having downloaded the neat dmg I am already finding the tonal qualities of  Hindenburg audio with automatic leve...