Jim James

The UnNoticed Entrepreneur

Business EN ↓ 915 episodes

Fellow entrepreneurs share their stories so that us so that we can build a better business. Hi - mine name is Jim James and I'm your host. In 2019 I started this podcast to help entrepreneurs learn from one another. When I started the Entrepreneurs Organization chapter in Beijing, I realized that the best insights came from people who had already done the work. If you're running a business; this show is my gift to you. It's hard enough as it is, and I hope that this podcast solves just one problem to help you on your way. Connect with me here: https://www.jimajames.com https://www.linkedin.com...

Author

Jim James

Episodes

Trailer: This man's father was a radiologist and now he can diagnose the martech solutions to solve your pain. 19.02.2021 0:47

Get Noticed! Send a text. Coming on Thursday 25th February - you can here the full length version of this talk with Frans Riemersma. Support the show Subscribe to my free newsletter https://www.theunnoticedentrepreneur.com/

How a virtual event needs careful preparation, but when done well opens up the whole world of opportunities from your own home office. 18.02.2021 15:13

Get Noticed! Send a text. Entrepreneurs hire Toni Kaufman of Standout Universe to help them bring their ideas to life, from concept to launch, so that they can become the authority, celebrate the celebrity within, and get seen as the Go-To Expert in as little as 90 days! She brings lots of warmth, laughter and ideas from Houston about the way to leverage online events, including some useful point...

What can this Mexican-German millennial tell you to do with 20 minutes of passion on a podcast? 16.02.2021 20:40

Get Noticed! Send a text. Sabrina Scholkowski, a Mexican/German millennial built such a successful podcast that she launched a training course. She shares with us how a podcast could be an integral part of the communications plan, the equipment, and strategies for content but also for listener feedback. Support the show Subscribe to my free newsletter https://www.theunnoticedentrepreneur.com/

How could you make your personality more valuable than your business, or one that you work for? 11.02.2021 16:54

Get Noticed! Send a text. Omri Hurwitz shares insights on building media platforms which can eventually become as valuable as the business they promote. We discuss how this Israel/California based consultant uses advanced revenue-oriented methods to create product demand. We talk about combining Demand Generation campaigns alongside traditional Lead Generation campaigns, and get into the details o...

How can an organization evaluate what their customers think about them, and why does that matter? We discuss how a survey could help to win awards and give your business a boost. 09.02.2021 19:47

Get Noticed! Send a text. Chris Robinson, Founder of Boost Evaluation , explains how a company can go about doing evaluation so that it's meaningful, both in terms of a potential awards entry but also to help planning for the future of the business. They say necessity is the mother of all invention…that was the case here. Boost Evaluation Ltd was set up in 2011 as a wholly owned subsidiary of...

How to embed giving within an organization by forming habits, showing impact and building connections for good as you Buy1Give1 with Masami Sato 08.02.2021 19:06

Get Noticed! Send a text. Imagine a coffee shop giving access to life-saving water for every coffee they sell, or accountants educating a child in need for every client they serve... And imagine if every time you sold one of your products or services, something great happened. As I recently joined B1B1 I was able to invite Founder of B1G1 (BUY1GIVE1) Masami Sato to share with me all about this Glo...

How the face mask has become the most valuable real estate in public relations since the MAGA hat and where to order branded COVID protection for your team. 05.02.2021 7:28

Get Noticed! Send a text. What is your mask saying about you and your organization? There are 4381 political face masks for sale on Etsy, and they cost $11.94 on average. The most common political face mask material is cotton. The most popular ones appear to be making statements including that worn by Georgia Representative Marjorie Taylor Green who's recent mask was emblazoned 'FREE SPE...

Children get to see the light through fresh eyes with thanks to a new edumercial series created by British optics expert Dr Shelley James and Luna Go Lightly. 04.02.2021 16:51

Get Noticed! Send a text. A new edumercial series to teach children about the impact of light on their wellbeing has been created by Dr Shelley Jame s, with some support from me and our SPEAK|pr process. I share how we trade marked the LunaTM character, and made a series of 60 + explainer videos for children using the Lumen5 platform which made versioning quick and more cost effective than traditi...

Starks communication tips from the orthopedic trauma room. 03.02.2021 0:58

Get Noticed! Send a text. Trailer for an upcoming show with Adrian Starks - listen to the full episode here Support the show Subscribe to my free newsletter https://www.theunnoticedentrepreneur.com/

Mr Meaningful work Tim Olaore shares how his emerging Vodcast is engaging a growing community concerned about doing work which feeds a need to help others and nourishes the soul. 02.02.2021 18:20

Get Noticed! Send a text. If you are seeking meaningful work, you'll love this podcast in conversation with Tim Olaore ‼️Mr. Meaningful Work‼️ is a leader in Leadership Development and connects employees, entrepreneurs and enthusiasts to meaningful work principles that make sense. We discuss how to Tim is producing content and deveeloping a community as a side hustle with 100% support from hi...

280 podcasts later, I've learnt some lessons on how to make a podcast as a key part the marketing strategy for a solopreneur 01.02.2021 20:02

Get Noticed! Send a text. I share lessons which I have learnt from producing 280 podcast episodes, and reaching my own first milestone of 10,000 downloads. It's not the biggest nor most successful podcast but it's mine, and I think some of these considerations may help you if you are exploring podcasting to promote your course. 1. Platform - I use buzzsprout. 2. Duration - I keep mine t...

How our PR team used the impact of caged eggs on Salmonella to win coverage on Channel News Asia for this NGO in Singapore 29.01.2021 13:27

Get Noticed! Send a text. I share a strategy you can use to get your news into a national media outlet. I share a case of a press release we've written for an animal welfare group taking on large corporations which are selling caged eggs in Singapore; from a release which was considered too libelous for the newswires to run it into a story which was on Channel News Asia , Singapore News Live...

4 key points to consider before you integrate emerging technologies into your traditional marketing platforms to ensure successful communications. 28.01.2021 17:45

Get Noticed! Send a text. There are over 8,000 martech platforms, so it's important to think about these 4 key points before integrating emerging platforms into a legacy communications structure. I share here on the interplay of audience, platforms and content and the need to determine the objectives of the communication. I share examples of Tesla and Singapore Airlines, and mention a number...

The 3 key characteristics of traditional media and the 3 benefits of digital, and which one to use in your pr plan. 26.01.2021 11:02

Get Noticed! Send a text. Send me your questions - this one came from a marketing director in Australia who is looking at how to blend traditional with digital communications. I share my strategic approach here, and explain how these factors can all weigh on the decision. Digital - speed, universality, attribution Traditional - authority, perspective, circulation Audience - internal, partners, ext...

How you can plan a virtual press briefing for international journalists and the digital assets needed to get media coverage. 25.01.2021 16:27

Get Noticed! Send a text. Virtual press briefings can save you time and money and still get the same results as an in person briefing but you need to take into account the relationship that you want to build with the media, just as much as the information that you want to share. In this podcast I talk about how we are preparing for a virtual press briefing in Singapore with video from around Asia...

What did Amanda Gorman and the 192,000 flags at the Biden Inauguration say about how to use power of words and symbolism during a time of crisis management? 20.01.2021 12:37

Get Noticed! Send a text. Where can we find light in this never-ending shade? This will become a phrase etched in everyone's mind as the counterpoint to the Biden inauguration, and the amazing display of eloquence and presence by the poet laureat Amanda Gorman. However, there was a lot more going on that day including the placement of 192,00 flags representing all 56 American states and terri...

How much work are you making for your virtual assistant when you task them with setting up an auto signature app like NewOld Stamp? 19.01.2021 12:03

Get Noticed! Send a text. We've been trying out the NewoldStamp application and as it is our VA in the Philippines who has been doing the implementation, I invited her onto the show to discuss the ease of implementation, the cool features like the analytics and why the customer service is a 5/5. Listen and decide for yourself, as certainly auto signatures are a must. Support the show Subscri...

In less than 10 minutes a day you could be Prospectin to over 722 million contacts on Linkedin using this Chrome browser extension. 18.01.2021 18:57

Get Noticed! Send a text. If you are anything like me then LinkedIn is a love|hate thing; I need but it drains my time. Guillaume Portalier, co-founder of Prospectin shares how his start-up can automate lead generation without risking being delisted by LinkedIn. They are pretty smart as they set maximum daily action quotas (between 80 and 100 for connection requests and follows, between 120 and 1...

Before lockdown this British Adman told me what we need to do now to make more sales and it doesn't include social media. 15.01.2021 5:53

Get Noticed! Send a text. Listen to Charlie Sampson talk about the #1 lesson he's learnt after 30 years running ad agencies including Saatchi & Saatchi China. This was my first ever podcast, now just trying Descript to repurpose my first ever podcast into episode 271! You'll be reassured by Charlie's wisdom and blown away by this visual audio editing platform. Support the show S...

Thirsty children in Nepal drinking fresh water from a suitcase is the best way to showcase Global Water Awards funded from Dubai and explains the importance of compelling case studies for PR. 14.01.2021 13:01

Get Noticed! Send a text. In this episode I talk about the best way to get coverage is by talking about the people who benefit from what the organization does for them. In this episode explain the work my team at EASTWEST PR are doing for the Global Water Awards funded from Dubai, and the benefits the Singapore company Liquinex has drawn from being a winner in 2019. Support the show Subscribe to...

One person, it could be you, can make 1,729 impressions in a month just by sending every day emails. 13.01.2021 10:59

Get Noticed! Send a text. Newoldstamp has been installed now for 30 days and I discuss how we managed the integration and the surprising statistics about the impression that one person can make just by using an auto signature solution. Support the show Subscribe to my free newsletter https://www.theunnoticedentrepreneur.com/

John Lee Dumas is the Entrepreneur on Fire who has found the common path to uncommon success for entrepreneurs, he is sharing the first 3 steps for free. 12.01.2021 21:28

Get Noticed! Send a text. Why aren't all entrepreneurs a success when it's clear that they could be? Because they haven't read the new book by John Lee Dumas . JLD is the host of Entrepreneurs on Fire, an award winning podcast where he interviews inspiring Entrepreneurs who are truly ON FIRE. With over 3000 episodes, 1 million + listens a month, and seven-figures of annual revenue,...

Children shed light for Dr Shelley James on the need for simple, new and context sensitive content about health and wellbeing during lockdown. 11.01.2021 17:25

Get Noticed! Send a text. Dr Shelley James hosted a panel with a group of 11-13 year olds to give feedback on her recent edumercials about the impact of natural light on wellbeing. I sat in and was taken aback by their insight and candour, but also share here what they taught us about the importance of taking into account some simple truths about what we share and how we share it; regardless of th...

Donald Trump has given a free masterclass on public relations and here are 5 key lessons for business owners anywhere. 08.01.2021 18:34

Get Noticed! Send a text. Like his policies or not, Donald Trump has given a masterclass on public perception management which holds lessons for all business owners. I use the SPEAK |pr framework to interpret the actions of this billionaire NY property developer who managed to build a following which would storm the US Capitol buildings on the 6th November. I break down how Trump and his cohort to...

3 key features to look for on any virtual event platform and the 5 strategy boards every company should consider to fully engage attendees. 07.01.2021 17:34

Get Noticed! Send a text. In this episode, Sonali Nair shares the three key features of a virtual tradeshow platform that you want to insist on before committing to any technology application, and the five strategy boards that your business should develop prior to launching any virtual event. Sonali Nair CMP, DES, HMCC, is the Manager - Digital Events & Global Campaigns digital events at O...