The Unified Brand - Branding Podcast

Personal branding is something that i becoming more relevant than ever before, the increase in social platforms and the transparent world we live in today has increased the need to understand who you want to be and where you want to go. In this episode i'm joined by Rob Levinson a Corporate Brand Strategist and Personal Brand Coach whose expertise is in helping clients to develop powerful bra...

The Nike swoosh is one of the most iconic logo designs of all time, recently voted 9th most recognisable logo on the planet, it is worn by some of the sporting world's most notable players and champions. You'd think it was created by a global brand design agency - but it wasn't, keep watching to find out about the real brand story behind the Nike Swoosh. In this episode, I go over t...

One of the most important elements to building a successful brand today is through building trust in your audience.   In today’s episode we are joined by Phillip Holmes higher education VP and Nonprofit marketing consultant and he explains the importance of trust, authenticity and staying aligned on your mission when developing your brand. If you are interested in finding out more about Phillip se...

Rebranding Examples Series - Twitter rebrand 2021.  Twitter's recent rebrand might not appeal to everyone but it has effectively defined who they are as a brand and their role in the social landscape. The rebrand was based on the idea of the 'global conversation' and they used some interesting techniques to pull together this layered, textured rebrand. In this episode, I go over the...

Most of us are familiar with the phrase 'trust your gut' but have you ever stopped to think what that means or why more often than not that gut feeling turns out to be the right decision  for your business? Today we're joined by Tracy Yates a leading voice in the integration of Intuitive intuition and she explains how trusting your gut can help to build a more worthwhile, authentic...

3 of the best co-branding examples from recent times.  Are you looking to reach a wider audience, gain more market share or extend your brand into a new space? Then co-branding can be an effective way to do this and in this video, I look at 3 recent co-branding partnership and explain what co-branding is, what impact it can have and how you can use the same idea for your business. ----------------...

Building a personal brand is something that can be confusing and frustrating especially if you don't use storytelling.   In today’s episode we are joined by Greg Monaco personal branding expert and story coach of Monaco branding and he explains how to harness your personal story to build a captivating personal brand. If you are interested in finding out more about Greg see links below. Greg M...

What can Lady Gaga and Oreo teach you about co-branding? Lady Gaga and Oreo have teamed up to produce a limited run of co-branded cookies inspired by the highly acclaimed musician and her most recent album Chromatica. In this video, I look at this partnership and explain why it is a co-branding masterclass, what co-branding is, what impact it can have, go over some other famous co-branding example...

As a business owner today your brand is probably something you've put time into and thought about, but have you also considered the importance of developing a personal brand?    In today’s episode we are joined by personal branding expert Ash Borland and he dispels some myths, give some tips and explains how to develop your personal brand.  If you are interested in finding out more about Ash...

Are you confused about the direction your business should take and feeling overwhelmed with the amount of things demanding your attention?    In today’s episode we are joined by Alex Sanfillippo a specialist in helping entrepreneurs Develop and Clarify Their Strategy to Accelerate Their Success and host of Creating a Brand. If you are interested in finding out more about Alex and Creating a Brand...

Are you feeling disillusioned with your brand or disconnected from the reason you started it in the first place? Do you want to make a positive impact and connect meaningfully with your audience?  Well in today's episode of The Unified Brand Podcast I'm joined by Emily Soccorsy and Justin Foster of Root + River a branding practice that helps leaders uncover the truth of their brand, arti...

How to Start a Brand and Build Your Business in 2021 [Part 2]. If you are looking to start a business, launch a side project or take your existing brand to the next level. This episode (part 2 of the series) will help you to take the foundation we built in part 1 (link below) and develop your external brand from that platform. This video explains the 4 crucial parts to developing your external bra...

Are you struggling to keep up with everything you need to get done in your business? Do you find yourself wearing multiple hats? Or failing to improve productivity?  Well, In today's episode we are joined by Laura Woodward-Drake, chair of Exmouth chamber and owner of Boost business assistance - changing the way small businesses think about work, to bring that Friday feeling to ever day by usi...

How to build your brand. If you are looking to start a business, launch a side project or take your existing brand to the next level. This episode will help you to make a good start by building a solid foundation for your brand to grow from. This episode explains the 4 crucial parts to developing your internal brand and Part 2 of this series will go over how you can take that internal brand platfo...

With the shift to more online communication your brand’s voice and the way you talk to your audience has never been more important.  Well, In today's episode we are joined by Danielle Meadows-Stinnett, owner of Octane Designs 10 year old minority owned and led digital branding agency helping launch over 150 small businesses across America, 2/3 in Kentucky and host of the MTG: More than Graphi...

With the rise in smart speakers and wearables have you considered your brand's presence in this space? Well in this episode I go over (with expert advice from Chip Edwards of create my voice) how you can build your verbal brand. ------------------------ Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to cre...

With 2020 being the year that it was are you struggling to improve your digital marketing to gain more leads?  Well, In today's episode we are joined by Steve Mills, an author, professional speaker, founder of the RPM business system and business and marketing consultant helping businesses to make millions working with over 10,000 clients worldwide. He explains how to focus your digital marke...

Are you unsure on the best route to take when it comes to rebranding your business? Or maybe you're confused about the extent that you need to rebrand? Well, in this episode, I'm going to go over the different types of rebrand. So you can decide which one is best for you. I breakdown 4 rebranding strategies to help you decide which type of rebrand is best for your business. -------------...

Are you trying to build a brand that stands the test of time, that creates a positive impact in the world?  Well, In today's episode we are joined by Rachel Cross, globally-accomplished marketer, career strategist, writer, speaker, and the Chief Business Sherpa of Rachel K Group, she explains how to build your brand by developing your internal culture with a combination of authenticity and pu...

Are you starting to build out some video content and audio content for your business and are looking for some inspiration to help build out your audio brand? Then this is the episode is for you. I breakdown 6 of the best examples of sonic branding from brands like, Intel, Apple, Netflix and more and showcase what makes these brands stand out for their sonic branding. Do Feel like your brand could...

With 2020 being the year it was generating new leads and sales has been difficult. What if you could get better at finding those ideal customers and turning those precious leads into sales? Well, In today's episode we are joined by Rob Austin, the Sales Mechanic and founder of commission with permission he explains the importance of selling the right way and how that impacts your brands growt...

Are you looking to build your business using Instagram? I breakdown 5 ways you can use Instagram stories to build your brand, increase brand awareness and grow your business. Instagram stories are a great way to build your brand and you can leverage them in lots of different ways to engage and reach your audience, In this episode I focus on 5 of these ways and explain how you can use them to build...

With the fast paced adaptive business environment we find ourselves in today. Have you considered using creativity for your individual development and business growth? Well, In today's episode we are joined by Nir Bashan, author of the creator mindset and he explains how to become more creative in order to grow your brand. You can find out more about Nir and The Creator Mindset  below: The Cr...

5 Indicators that it is time to think about rebranding your business. This episode explains the 5 most common stages businesses consider rebranding and why rebranding often happens at these points. Rebranding is something that takes time, effort, money and thought but the alternative often costs more in the long run. In order to make sure your rebrand is a success you first need to have a good und...

Being able to streamline your business implement strategies to do this is more important than ever before. In this episode, I talk to Super Joe Pardo business optimization specialist, about how you can streamline your business and harness that entrepreneurial spark to grow your brand. You can find out more about Joe, The Super Joe Pardo Show and the Independent Podcast Conference below: Joe Pardo...