The Unified Brand - Branding Podcast

In today's episode we are joined by Bant Breen Global Marketer, entrepreneur, AAF Advertising hall of fame achievement inductee and Founder & Chairman at Qnary an Award-Winning Executive Reputation Management and Talent Branding Solution. So grab a coffee, sit back and listen how to build your personal brand using professional reputation management and AI.  -------------------------------...

Rebranding failures - 6 of the biggest fails, what went wrong and what you can learn from them.  There are a lot of great examples of rebrands that have gone well and whilst these are great for inspiration you can learn a lot from rebranding failures and why they failed. In this episode, I go over some of the highest profile rebranding failures, what went wrong, why they didn't work and the k...

Are you afraid to make yourself the face of your brand? Elon Musk, Jeff Bezos and Steve Jobs...  They're shining beacons of personal brands as big business. For better or for worse, as the CEO your name’s intimately tied to your business’ brand. Your presence seeps into the fabric of your company’s very being. From the team you build, to the values your brand holds. In the age of social media...

Have you ever wanted to take a stand as a brand, but ended up sitting out, mouth shut on the sidelines instead? It can feel like a huge (and potentially even disastrous) risk standing up for a cause. So much so, you might ask if your brand... “Is my brand speaking at the wrong time?” “Is my brand sending the right message” “Does this make our brand look fake?" Or even, “Is my brand standing u...

Is your brand feeling invisible? Well, it's that time of the week again...  Today you're going to learn how to turn your brand from invisible to irresistible. So, who's your teacher? Say hello to the master craftsman of attention-grabbing brand communications, Tom Geary. The founder and creative director of School of Thought. Having worked with iconic brands including Microsoft, Red...

Are you thinking about rebranding your business, but you don’t know what steps you need to take? So what do you need to think about when it comes to rebranding your business? Your brand needs to be strategic and intentional. Following a clear roadmap to give your brand the best chance of success. Well, we have the roadmap part of your solution covered… In today’s episode, Chris will teach you the...

Are you worried your brand vulnerable to the competition, but you’re unsure how you can protect it? If you're looking to trademark your brand you probably feel like you're trying to move your way through a literal minefield... Thankfully, today’s guest Sanjay Raphael will help you get your brand down under lock and key.  As the head of UK Trademarks at one of the world's largest fir...

Does everyone who interacts with your customers know how to tell best tell your brand's story to create a consistent customer experience?  Today we are joined by Christopher Wallace Co-Founder and President of InnerView, a marketing consulting firm that helps companies align their brand and product stories with their customer-facing teams. -----------------------------------------------------...

Do you want to inspire your audience and make it easier for them to remember your brand? In today’s episode, Chris will teach you the four secrets to creating a tagline that will help you stand out from your brand's competition.  So what makes a tagline different from a slogan? Unlike a slogan, which only applies to a product, campaign or range. Your tagline sits at top-level of your brand&ap...

Rebranding your business isn't something you should rush into or take lightly. In this video I go over the 4 biggest mistakes brands make when they rebrand. Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity sy...

Brand storytelling example - How Dollar Shave Club Grew Their Brand Dollar Shave Club went from nothing to a 1 billion Unilever aquisition in just 5 years. They did this by utilising brand storytelling and created a viral launch video that got 12000 product subscription and 2million views in the first 48 hours. This video does such a good job of showcasing the power of brand storytelling and how y...

Has your brand lost the plot? In today's episode we are joined by Today we are joined by Madeline Reeves founder and CEO of Fearless Foundry a creative consultancy focused on advancing ambitious humans from around the globe. She is going to explain how to amplify your brand's impact and how to create a fearless brand story. ---------------------------------------------------------------...

Effectively positioning your brand is something that takes consideration and in this episode I look at the 5 key principles as laid out by Al and Laura Reis. From finding the right gap and narrowing your focus to effective category naming and creating a visual hammer. The brand positioning principles in this video will help you to increase memorability, differentiation and help your audience to ca...

Feel like no one's listening? In today's episode we are joined by Emma Wainer founder of Speaking at work and a voice coaching expert helping influential women and leaders amplify their ability to be heard, cultivate the grace to influence and become recognised as an impactful leader. She is going to explain how to amplify your unique voice and cultivate influence for your personal brand...

Ever felt as if your audience doesn’t get what your brand is about? Well it could be that your tagline is more than a little underwhelming. So how do you go about fixing your brand's tagline? Well it's time to get your headphones and a notepad. In this week's episiode, you'll learn the secrets to creating a captivating tagline. ------------------------ Brand Building Course If...

Is your brand getting KO'd by the competition? Want to learn how to create a knockout personality and annihilate your competition Well get ready to start taking notes. Joining Chris Outlaw in today's episode is the hyper-creative branding expert, Ernie Harker. Consultant at Ernburn, keynote speaker and author of the book “Your Brand Sucks”. Ernie will give you the low-down on why most co...

Creating a compelling vision for your brand no matter the size is a great way to motivate internally, add something to focus on and gives you a great marker for business development decisions. In this episode I go over 5 of the best brand vision statement examples and explain why they are so good and give you some takeaways from each that you can incorporate into your brand. ----------------------...

Have you ever worried about standing out from the crowd? If the answer’s yes and you’re a product-based brand, then you’re also likely thinking about your brand’s shelf appeal… Step in Michael Keplinger, partner at SmashBrand. An agile brand strategy agency specialising in helping businesses optimise their packaged goods.  Michael will teach you how user testing helps you to create attention-grabb...

Create a compelling brand vision like Tesla that will empower you and your team and give your audience something to buy into and be part of. Creating a compelling and strategic brand vision has multiple benefits from aligning the company towards one common aim,  allow you to focus on the things that matter, avoid distractions and align your brand. In this episode I go over how Tesla came to be, wh...

We've been telling stories to each other for 1000's of years and we even think of our lives as a narrative so why do we have such an aversion to using storytelling in business and how can we harness this powerful tool to create a magnetic brand? Today we are joined by Gabrielle Dolan founder of ‘Jargon free Fridays’, best selling author of several books including ‘Real Communication: How...

What are the 5 stages of brand recognition and how can you use these to build your brand? In this episode, I look at the 5 important stages of brand recognition, from non-recognition all the way to advocacy and ho you can help your audience progress on their brand recognition journey and what you can take away from this to use with your business. ------------------------ Brand Building Course If y...

Do you want to steal a big secret from iconic brands and influence your audience's view of your business? Tell a good story. We have passed this art down over generations and cultures for thousands of years.  Stories are boundless. It doesn't matter if they're drawn on cave walls, told in song, or written in iconic works of literature...  Nothing else comes close to provoking such p...

What can you learn from the recent Kia rebrand about changing brand perceptions in the marketplace? In this episode, I look at the recent Kia rebrand and explain why this was an important time to rebrand, how the process was strategy led and what you can take away from this to use with your business. ------------------------ Brand Building Course If you are looking to build an existing brand in 20...

If you are looking to build your business, become a better leader and develop an authentic brand culture then you are going to need hard skills, strategies and tactics.    But in order to make that business and brand thrive you also need to consider soft skills, developing yourself and becoming a conscious leader.  In today’s episode I’m joined by Kelly Campbell a co-founder of Consciousness Leade...

What can you learn from Wandavision about branding, marketing and tapping into popular culture? Disney + Marvel's Wandavision is the flagship outing on the platform for the MCU (Marvel Cinematic Universe) and it successfully blends that universe with classic sitcoms, references and tropes from those era's. In this episode, I go over how Wandavision successfully taps into popular culture...