The Unified Brand - Branding Podcast

Today we are joined by Mark Drager brand strategist and founder of Phanta Media and Host of the podcast We do hard things. In this episode, Mark talks about the things your brand needs to not just survive but thrive in 2023. ------------------------------------------------------------ Mark's Links Phanta Media - https://www.phanta.com/mark-drager-host-mc-brand-strategist Linkedin - https://ww...

You have the perfect logo and a brand visual identity that pops… so why are you struggling to grow your brand? Well, it could be that you have neglected one or more of these four c's in your brand's strategy: 1. Consistency - Making sure the brand experience is consistent for your audience. If it isn't, you run the risk of confusing them, destroying the trust you've built up. 2...

Today we are joined by Gabriella Beyer King founder of BK Links helping small businesses to leverage business development, lead generation and sales follow-ups to grow their business. ------------------------------------------------------------ Gabriella's Links Linkedin - www.linkedin.com/in/gabriella-beyer-king-marketing-business-consultant --------------------------------------------------...

Brand Positioning Examples - Define Your Brand Enemy FREE Brand Alignment Report Find out what is holding your brand back from growing, being the best it can be, and standing out from the competition - https://bit.ly/2VksUSj Ask yourself… why would your audience care about your brand, if you don’t know what you’re fighting for? Conflict is key to telling a captivating story, no matter what form th...

Is your brand getting KO'd by the competition? Want to learn how to create a knockout personality and annihilate your competition Well get ready to start taking notes. Joining Chris Outlaw in today's episode is the hyper-creative branding expert, Ernie Harker. Consultant at Ernburn, keynote speaker and author of the book “Your Brand Sucks”. Ernie will give you the low-down on why most co...

Brand Alignment Strategy - How to unify your brand across 4 important brand layers When you’re inconsistent as a brand, it makes it harder for your audience to remember or even like you. Psychologically speaking, consistency is essential to help your audience habituate to your brand. In this video I go over your brand's layers core, strategy, personality, visual identity, messaging and how yo...

One of the most important elements to building a successful brand today is through building trust in your audience.   In today’s episode we are joined by Phillip Holmes higher education VP and Nonprofit marketing consultant and he explains the importance of trust, authenticity and staying aligned on your mission when developing your brand. If you are interested in finding out more about Phillip se...

With so much choice, that human value will separate your brand from the competition. Instilling it in your brand's DNA will help your audience and staff express their ideal selves. It also creates a sense of trust and familiarity, which is the foundation of any relationship. Here are 5 iconic brands that express their humanity… Eliciting Joy Disney | “The Happiest Place on Earth” A brand that...

How to Create Brand Names That Stick With Alexandra Watkins In today's episode, we are joined by Alexandra Watkins founder, Chief Innovation Officer and brand name badass of Eat My Words a wildly creative boutique naming firm known for creating names that generate buzz and revenue. Alexandra is also the author of the top 10 marketing book (‘and one of my favourites’) ’HELLO MY NAME IS AWESOME...

Brand awareness strategy to supercharge your brand development and build a memorable brand. The truth about brand awareness is that it’s all about habituation.   The truth is that day-to-day life can be exhausting. The human brain uses 20-25% of the body’s energy alone. So the less effort your audience has to spend trying to remember your brand, the more relaxed they’ll be. That state of relaxatio...

We've been telling stories to each other for 1000's of years and we even think of our lives as a narrative so why do we have such an aversion to using storytelling in business and how can we harness this powerful tool to create a magnetic brand? Today we are joined by Gabrielle Dolan founder of ‘Jargon free Fridays’, best selling author of several books including ‘Real Communication: How...

7 Steps to build an iconic brand Here’s a deep dive into the seven-step process we use when we work on a business’s brand:   1. Know your audience Understanding your audience and their struggles are crucial to building your brand. It will also give you the insight you need to motivate your audience to take action.    Don’t know your brand’s target market? Look at the analytics of your social and g...

Today we are joined by Anthony Tasgal a storytelling expert, trainer and brand strategist and author of the storytelling book, the inspiritorium, incitations and his new work the storytelling workbook. ------------------------------------------------------------ Athony's Links The Storytelling Workbook:       https://amzn.to/3GG5uIr   The Storytelling Book: http://amzn.to/1KA4MOQ   Inspirator...

6 Ways to create a memorable brand experience In this video, I go over 6 things you can do to improve your brand experience strategy to help your brand resonate with your audience, create raving fans and improve memorability. --------------------------------------------------------------- Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and...

You have the depth of knowledge and the expertise to lead your brand into a bright future…  Yet, if you can’t tell a good story your journey to seeing through your vision for your brand is going to be a lonely one.  If you learn how to tell a good story, though? You’ll not only be able to motivate and inspire. You’ll have the power to bring teams together and influence your brand’s stakeholders.  ...

5 Brand messaging tips to help you bridge the gap and resonate with your audience. Is your brand’s message failing to resonate with your audience?   Your brand knows it's "why", has a great offering and years of knowledge. So why does it feel like you're speaking the wrong language?   You know too much… The curse of knowledge is a very real thing and it can be hard to rid yours...

Today we are joined by Ulli Applebaum an award winning marketing and brand-strategy consultant with more than 20 years of experience, founder of brand strategy firm First the trousers then the shoes and author of the brand positioning workbook. ------------------------------------------------------------ Ulli's Links Ulli's Linkedin - https://www.linkedin.com/in/ulliappelbaum First the T...

Brand Differentiation - 5 Examples of Brands That Stand Out From the Competition As humans, we’re hardwired to notice any break from the norm. It’s one of the big reasons why some brands have staying power over others. So, here are five iconic brands that carved out an identity that's distinct in their industry: Netflix Netflix was so disruptive they killed off their biggest competitor, Block...

You have the depth of knowledge and the expertise to lead your brand into a bright future…  Yet, if you can’t tell a good story your journey to seeing through your vision for your brand is going to be a lonely one.  If you learn how to tell a good story, though? You’ll not only be able to motivate and inspire. You’ll have the power to bring teams together and influence your brand’s stakeholders.  ...

Apple Brand Strategy | Branding Case Study [Part 2] - Watch the video version - https://youtu.be/UMAkJ1lG0K0 In 1996 on the verge of bankruptcy with dwindling market share and a lackluster brand strategy that was confused about its place in the market. Apple brought back Steve Jobs after 10 years away from the company and this is when the Apple we know today started to take shape. In this 2 part v...

Apple Brand Strategy | Branding Case Study [Part 1] - Watch the video version - https://youtu.be/3u-Dm--FXHo In 1996 on the verge of bankruptcy with dwindling market share and a lackluster brand strategy that was confused about its place in the market. Apple brought back Steve Jobs after 10 years away from the company and this is when the Apple we know today started to take shape. In this 2 part v...

Does your brand’s packaging lack shelf appeal? No one brand is the same... and there is no other aspect of your brand that can show off your unique brand quite like its packaging. Packaging design is a real, tangible and a sensory way for your audience to experience your brand. So how can your brand’s packaging stop your audience in their tracks and draw them closer to you? Well, talking to Chris...

Do you want to know the foundation of building a strong brand? Your company’s culture. That said, a strong brand culture isn’t built overnight in some grand mission statement. A flourishing culture comes from affirming and consistent action. The foundation of which you build on trust, diverse hiring and healthy habits. It’s why the six brand featured in our latest episode of The Unified Brand Podc...

How to Turn Your Brand Purpose into Startup Fuel With Chris Manderino Lyfefuel Founder Today we are joined by Chris Manderino a Purpose-Driven Entrepreneur who is Co-Founder & CEO at LYFE Fuel a plant-based nutrition company designed to put back what is missing from food and Former NFL Fullback. He discusses how to grow a purpose-driven startup and the roadblocks he experienced along the way....

Is your brand culture weak at heart? You could have a great product, service or visual identity. But, if your brand's culture is bad, you’ll not only undermine your external branding efforts... you could lose your business. Your brand’s culture is the heart of your business and it’s lifeblood. Brands like Netflix thrive because they've built their brands from the inside-out. The heart of...