The Unified Brand - Branding Podcast

In this episode of  The Unified Brand Podcast , we're joined by Laura, strategic storyteller, public speaker, founder of Meshin Movement, and Group Strategy Director at Article Group. Laura unpacks how personal transformation and vulnerability can powerfully shape business storytelling, and how brands can build authentic narratives that resonate on a human level. We explore: The neuroscience behin...

Discover the transformative power of rebranding in this episode of  The Unified Brand Podcast , brought to you by Elements Brand Management. Learn how rebranding can help your business stand out, attract new customers, and align with your company's growth. Packed with real-world examples from brands like Apple, Old Spice, and Airbnb, this episode dives into the top 10 reasons to rebrand, inclu...

What makes a brand impossible to copy? In Episode 249 of The Unified Brand Podcast, Chris Outlaw sits down with brand strategist, entrepreneur and Unmtchd. founder Oana Leonte to explore the relationship between brand meaning, intellectual property (IP), and long-term business value. Drawing on over 20 years of experience working with global brands including Disney and PUMA, Oana explains why the...

What makes a brand truly unforgettable? In this episode of The Unified Brand Podcast, Chris Outlaw sits down with brand strategist, creative leader, and founder Marc Rust to explore why the world's most successful brands aren't built on logos, colours, or taglines—they're built on clarity, alignment, and what Marc calls "brand magic." Marc shares his journey from learning Fre...

Most businesses don't have a branding problem—they have a brand foundation problem. In this episode of The Unified Brand Podcast, we break down the  Unified Brand Framework  and reveal the four essential layers that every successful brand needs to create clarity, consistency, and long-term growth. You'll discover why many businesses struggle despite investing in branding, marketing, or des...

What happens when a brand captures millions of views but still struggles to be remembered? In this episode of  The Unified Brand Podcast , we sit down with  Tom Foulkes , former Global Head of Brand at McLaren and now Managing Director at HBI, to explore one of the biggest misconceptions in modern marketing: the belief that attention equals brand growth. Tom shares insights from leading one of the...

Liquid Death didn’t win by making better water. It won by creating an entirely new category. In this episode of The Unified Brand Podcast, we break down the real strategy behind Liquid Death’s rise from a “dumb idea” to a $1.4 billion brand — and why most businesses completely misunderstand what made it work. We explore: Why category creation beats category competition How Liquid Death positioned...

In this episode of  The Unified Brand Podcast , we sit down with designer and founder of Mifland, Tobi Egberongbe to explore the power of storytelling, timeless products, and building a brand people emotionally connect with. From vintage Redwing boots and worn-in watches to the philosophy behind creating products that age with meaning, this conversation dives deep into why the best brands focus on...

If you walked into different departments across your business and asked each team what your brand stands for… would you get the same answer? In this episode of The Unified Brand Podcast, we explore one of the biggest hidden challenges facing growing businesses: brand fragmentation. Brand inconsistency rarely appears overnight. It creeps in through disconnected messaging, regional adaptations, rush...

What happens when rapid growth starts killing your business? In this episode of  The Unified Brand Podcast , Gilad Bechar, CEO & Founder of Moburst, shares the raw truth behind scaling a global marketing agency — including the bold decision to fire major clients, cut half the team, and rebuild from the ground up. From raising $2.4M unexpectedly to working with brands like Google and Uber, Gila...

In this episode of  The Unified Brand Podcast , Chris speaks with  Gavin McMahon , founder of Fast Forward Consulting Group and author of  Story Business , about why storytelling is far bigger than marketing alone. Gavin breaks down the different genres of storytelling in business, from  product storytelling  and  brand worldbuilding to  leadership storytelling  and  culture storytelling . He expl...

What makes a brand truly stick? In this episode of  The Unified Brand Podcast , Chris welcomes back brand strategist, author and founder of First The Trousers, Then The Shoes,  Ulli Appelbaum , to unpack the science behind  brand associations  and why they play such a powerful role in growth. Udi explains how brands are built in memory, why emotion and relevance matter more than most marketers rea...

Most businesses don’t fail because of a bad product — they fail because no one understands who they are. In this episode of  The Unified Brand Podcast , we break down how to build a powerful brand positioning strategy that makes your business  unmistakable, memorable, and impossible to ignore . You’ll learn: Why unclear positioning kills growth (and forces you to compete on price) The difference b...

In this episode of  The Unified Brand Podcast , Chris speaks with Lisa Vecchio, marketing leader at VEED, about why video is no longer a nice-to-have. It is now a core skill for founders, marketers, and modern brands. They explore how AI is changing video creation, why brand should sit at the center of content strategy, and how businesses can use video to tell better stories without huge teams or...

Most businesses believe they have strong brand positioning — but if you asked their team or customers to explain it, you’d likely hear ten different answers. That’s the problem. If your audience can’t clearly explain what makes your brand different, you don’t own your market… your competitors do. In this episode of  The Unified Brand Podcast , we break down what brand positioning actually means an...

What causes iconic brands to slowly lose relevance — even when they’ve existed for over 100 years? In this episode of  The Unified Brand Podcast , we’re joined by  Michael Koenig , award-winning design leader and founder of  Michael Koenig Design , who has led global design for heritage brands including  Bang & Olufsen, Royal Copenhagen, and Wedgwood . Michael shares why many legacy brands don...

Is your brand holding your business back? In this solo episode of the  Unified Brand Podcast , Elements Brand Management breaks down the  10 unmistakable signs it’s time for a rebrand  — even if things seem “fine” on the surface. From losing confidence in your pitch deck… To attracting the wrong clients… To feeling stuck in brand limbo… This episode dives deep into the subtle (and not-so-subtle) s...

Social media is changing faster than ever. Algorithms are replacing followers. AI is reshaping content creation. And product-market fit now lasts months — not years. In this episode of The Unified Brand Podcast, Chris sits down with Emeric Ernoult , Co-Founder & CEO of Agorapulse, to unpack: Why most brands fail before they ever achieve product-market fit The #1 mistake founders make when buil...

In this powerful episode of the Unified Brand Podcast, host Chris is joined by renowned branding expert, designer, and bestselling author  David Brier . With over 30 years of branding experience and features in  Fast Company ,  Forbes , and  Ad Age , David shares his  no-BS insights on why most brands fail to stand out—and how to fix it. Stop chasing "AI-driven" gimmicks. Start leading w...

Heading into 2026, brand leaders are bombarded with trend reports telling them to “adapt or fall behind.” But not all trends are created equal — and blindly following them could sabotage your growth. In this episode of  The Unified Brand Podcast , we break down  the five structural brand trends that will truly move the needle in 2026 , along with  adjacent shifts  and  visual design movements  tha...

In this powerful episode of the Unified Brand Podcast,  J. Supowitz , entrepreneur and President of Inked Stores, shares his deeply personal journey from business collapse to building a multi-million dollar branded merchandise company. We unpack: How ego and early success nearly cost him everything The lessons he learned through addiction recovery and reinvention How Inked Stores pivoted to thrive...

What does it take to go from coding MySpace pages to building an eight-figure creative agency? In this episode, we sit down with  Pete Sena , entrepreneur, futurist, and founder of Digital Surgeons—who now helps tech-forward businesses design demand through powerful brand strategy. Pete breaks down how he: Connects storytelling, systems, and strategy to drive growth Uses brand DNA to simplify comp...

Most brands hit a wall—sales stall, campaigns underperform, and competitors suddenly feel more relevant. But is it time for a full reposition, or are you simply lacking a strong positioning strategy to begin with? In this episode of  The Unified Brand Podcast , Chris breaks down the critical difference between  brand positioning  and  brand repositioning , revealing how to determine what your bran...

How do you take a natural product or CPG brand from startup to retail scale-up success? In this episode of the Unified Brand Podcast, we're joined by Jane Merton, MBA, founder of All Our Advisors, a seasoned strategist with decades of experience helping natural and organic brands scale into national food, drug, and mass market retailers across North America. Jane dives into essential brand ali...

n saturated markets, being different isn’t enough—you need to create a space only your brand can own. In this episode of  The Unified Brand Podcast , we unpack  category design —a game-changing strategy used by iconic brands like Airbnb, Salesforce, HubSpot, and Tesla to dominate their industries. Learn how to: Reframe your market’s problem and become the  only  solution. Build your own category u...