The Unified Brand - Branding Podcast

This week, we’re joined by  Amrit Dhaliwal , a multi-award-winning entrepreneur, franchise strategist, and CEO of Walfinch, who is revolutionising homecare franchising in the UK. In this episode, Amrit shares how he transitioned from owning an Italian deli to creating a franchise-first, tech-savvy homecare brand that puts both the client and franchisee at the heart of the business. He unpacks the...

Every marketer talks about "telling better stories," but what does that really mean for your brand? In this episode of  The Unified Brand Podcast , we break down the  strategic anatomy of brand storytelling  — why it’s far more than poetic taglines or clever About pages, and how it’s the key to building loyalty that lasts. We explore: Why storytelling works on a psychological and emotion...

What if your brand story could hit like a blockbuster movie? In this episode of  The Unified Brand Podcast , we're joined by Greg Logan — founder of Narrativity, Cannes Award-winning writer, and author of  Creating a Blockbuster Brand . Greg reveals how he cracked the code to blending Hollywood storytelling formulas with business branding — and why it’s the secret weapon behind some of the wor...

What do Airbnb, Liquid Death, and Notion have in common? They didn’t just disrupt industries—they  redefined them . In this episode of  The Unified Brand Podcast , we break down what it truly means to achieve  category ownership  and why the most successful brands don’t chase demand—they  create it . You’ll discover: What separates truly differentiated brands from the rest The two pathways to bran...

In this episode of  The Unified Brand Podcast , we're joined by  Vance Morris , a customer experience strategist, Disney veteran, and founder of the Deliver Service Now Institute. Vance shares how he went from designing Disney attractions like Chef Mickey’s to helping everyday businesses create “wow” moments that drive loyalty and revenue. We dive deep into: What Disney does differently (and h...

Discover the transformative power of rebranding in this episode of  The Unified Brand Podcast , brought to you by Elements Brand Management. Learn how rebranding can help your business stand out, attract new customers, and align with your company's growth. Packed with real-world examples from brands like Apple, Old Spice, and Airbnb, this episode dives into the top 10 reasons to rebrand, including...

How can a podcast become your  best performing sales channel ? In this episode of the Unified Brand Podcast, we're joined by  Donald Kelly , award-winning sales trainer, top Salesforce sales influencer, author of  Sell It Like a Mango , and host of the Sales Evangelist Podcast. Donald shares how podcasting helped him leave his full-time job, build two businesses, and become a trusted voice in...

What if your brand could sell  before  the customer even knows they need you? This week on  The Unified Brand Podcast , we’re joined by  Ryan Chute , strategic marketing expert and partner at Wizard of Ads, who breaks down the  psychology, neuroscience, and storytelling  behind high-converting brands. Ryan shares how his experience in high-friction, toxic sales environments led him to uncover the...

Is your brand suffering from an identity crisis? You’ve hired the right people. Your product is improving. Marketing campaigns are firing on all cylinders. But your brand still feels… messy. In this episode of  The Unified Brand Podcast , we uncover why this disjointedness happens and how to fix it with a strategic, unified approach. You'll learn: The hidden signs of a misaligned brand Why interna...

This week on  The Unified Brand Podcast , we’re joined by  Howard Lim  — renowned branding expert, business strategist, and author of  Authentic Branding . With over 30 years of experience and a client list including  Apple, Disney, DreamWorks , and  Honda , Howard shares timeless insights on building brands with soul, vision, and long-term clarity. In this episode, we dive into: Why most companie...

You’ve invested in a logo, typography, and visuals that look amazing—but your brand still isn’t converting. Why? In this episode of  The Unified Brand Podcast , we break down the myth that branding starts and ends with visuals. We uncover what truly drives brand growth— positioning, messaging, and strategic clarity —and why most brands fail to connect with their audience or align internally. Learn...

In this powerhouse episode of The Unified Brand Podcast, host  Chris Outlaw  is joined by globally renowned brand strategist, speaker, and author  Peter Wilken —often called the  Father of Brand DNA . Peter shares the story of his journey from advertising exec at top agencies like Ogilvy and BBDO to founding his own consultancy,  The Brand Company , where he pioneered the concept of  Brand DNA  an...

What separates a good brand from an iconic one? In this solo episode, we break down  six proven strategies  that elevate brands from forgettable to legendary. Drawing inspiration from Maslow’s theory of transformation and Maya Angelou’s timeless quote, we explore how emotional connection, purpose, and customer experience drive brand loyalty. You’ll learn: Why iconic brands offer  aspirational tran...

In this episode of  The Unified Brand Podcast , host Chris Outlaw sits down with Deevo Tindall — brand architect, creative visionary, and founder of  The Brand Storyteller . With over two decades of experience spanning photography, videography, and brand strategy, Deevo shares how personal transformation directly fuels brand growth. Discover how emotional storytelling, brand consistency, and authe...

In the early 2000s, Lego was spiraling toward bankruptcy. Today? It's a cultural juggernaut across movies, video games, theme parks, and beyond. In this episode of  The Unified Brand Podcast , we break down  how Lego saved itself from collapse through brand clarity, community building, and strategic reinvention.  Learn how they returned to their core identity, leveraged global collaborations,...

Robert Brunner  — former Chief Designer at Beats by Dre, Partner at Pentagram, and founder of Ammunition — joins us to explore the deep emotional connection between design and identity. With over three decades of experience building culture-shaping products for Apple, Square, and more, Robert unpacks what makes design iconic, how empathy fuels innovation, and why great products don’t just work — t...

Struggling to connect with your audience?  In this solo episode of  The Unified Brand Podcast , we uncover the  five critical steps  brands must take to go from forgettable to fan-favorite. Discover why most businesses fail to resonate—hint: it's not about your product—and learn how to build psychological and emotional connections that make your brand the obvious choice. We’ll cover: The #1 mi...

In this powerhouse episode, we sit down with  David Aaker , Vice Chairman of Prophet, Professor Emeritus at UC Berkeley’s Haas School of Business, and the legendary “Father of Modern Branding.” With over 17 influential books to his name — including  Building Strong Brands ,  Brand Leadership , and  Aaker on Branding  — David shares the groundbreaking insights that have transformed how businesses t...

Red Bull doesn’t just sell energy drinks—they sell adrenaline, culture, and a way of life. In this episode, we unpack how Red Bull built one of the most iconic and dominant brand ecosystems in the world—and more importantly, how you can apply the same principles to your business. Discover how Red Bull: Became a media powerhouse by owning their content Built emotional connection through storytellin...

In this episode of  The Unified Brand Podcast , we’re joined by  John Sapiente , founder of  Volition America —a powerful brand that blends patriotism, purpose, and performance fashion. What started as a Memorial Day awakening evolved into a national movement empowering individuals to wear their values, support American heroes, and rally around a shared cause. John shares the origin of Volition Am...

What separates enduring startups from the rest? Branding. In this powerful solo episode,  Chris Outlaw  walks you through  9 essential principles of startup branding —each designed to help your brand resonate with customers, stand out from competitors, and adapt to scale. Whether you're defining your purpose, refining your brand voice, or creating community connection, this episode delivers practi...

Does your audience seem disconnected from your brand message—even though you're confident in your purpose and expertise? You're not alone. This episode of The Unified Brand Podcast dives deep into  The Curse of Knowledge  — the silent gap between what you know and what your audience understands. Join us as we unpack the  5 essential strategies  every founder, marketer, and business leader...

This week on  The Unified Brand Podcast , we’re joined by branding and digital marketing strategist  Jacinta Gandy , founder of Social Circle. With experience working on powerhouse brands like Disney and Nike, Jacinta shares how she helps entrepreneurs craft brand foundations that actually convert—long before diving into social media or advertising. In this deep-dive episode, we explore: Why brand...

Why do brands like Netflix, Nike, Disney, and Zappos stick in our minds, while others fade into the background? In this episode of  The Unified Brand Podcast , we break down  five iconic brands  that didn't just enter their industries—they  transformed them . From Netflix flipping the video rental model on its head, to Dollar Shave Club disrupting decades-old traditions, we explore how bold de...

How do brands truly live in our minds—and why do some stick while others fade? In this episode, strategist and branding professor  Dan Wallace , co-author of  The Physics of Brand , joins us to unpack how brands operate across  time, space, and sensory memory . From his early days at Fallon to co-creating a groundbreaking brand model with Aaron Keller and Rene Marino, Dan explains why  brands are...