The Unified Brand - Branding Podcast

Today we are joined by Brad Sugars bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+companies and is the owner of the multi-million-dollar franchise ActionCOACH® -------------- Brad's Links Website - https://bradsugars.com/ Instagram - https://www.instagram.com/bradleysugars/ Fac...

5 Brand messaging tips to help you bridge the gap and resonate with your audience. Is your brand’s message failing to resonate with your audience?   Your brand knows it's "why", has a great offering and years of knowledge. So why does it feel like you're speaking the wrong language?   You know too much… The curse of knowledge is a very real thing and it can be hard to rid yours...

Today we are joined by Melina Palmer globally celebrated keynote speaker and CEO of the brainy business helping great brands and the people within them do greater things by leveraging the power of behavioural economics. She is also the host of the podcast ‘The brainy business: understanding the psychology of why people buy’, which has been downloaded in over 170 countries worldwide and you also ha...

Brand Differentiation - 5 Examples of Brands That Stand Out From the Competition As humans, we’re hardwired to notice any break from the norm. It’s one of the big reasons why some brands have staying power over others. So, here are five iconic brands that carved out an identity that's distinct in their industry: Netflix Netflix was so disruptive they killed off their biggest competitor, Block...

Today we are joined by Ariadna Navarro Chief Growth Officer at VSA Partners, she helps brands like Google, Nike, and IBM to unlock growth potential by connecting business strategy to brand and experience strategy. -------------- Ariadna's Links VSA Partners Website - https://www.vsapartners.com/ Ariadna's Linkedin - https://www.linkedin.com/in/ariadna-navarro-4426b54/ -------------------...

Brand Culture Examples. It’s now a year and a half since brands the world-over brought their workplace into the home. The influence we have on the health of the people inside our brands is more acute than it has ever been.   As brands, we have the power to protect and cultivate a healthy, enduring atmosphere. Yet, even well-intentioned brands can get so tied up in red tape, they forget the impact...

Today we are joined by Sebastian Koellner Chief MindSetter at Money Freedom Mindset. Helping other coaches and solopreneurs. Eliminate the blocks that get in their way of taking consistent action… so they can give themselves permission to create a business on THEIR terms! ---------------------------------------------------------------   Sebastian's  Links Linkedin - www.linkedin.com/in/chiefm...

What is company culture? Brand or company culture is the culmination of how you define your brand: values, mission, vision, purpose, what you stand for and against and how this is embodied on a day-to-day basis across the company. Over time and through living this brand culture additional symbols, messaging, beliefs, habits, traditions and rituals are developed. This plays directly into the brand...

Developing a Strong Brand Identity Using an Archetype Blends With Richard Gillingwater Founder of RADNB Today we are joined by Richard Gillingwater Founder of RADNB, a competitive brand mapping tool and database that helps marketers, designers and brand strategists tune into, identify and express 60 archetypal feeling tones within a brand's communication. -------------------------------------...

Rebranding failures - 6 of the biggest fails, what went wrong and what you can learn from them.  There are a lot of great examples of rebrands that have gone well and whilst these are great for inspiration you can learn a lot from rebranding failures and why they failed. In this episode, I go over some of the highest profile rebranding failures, what went wrong, why they didn't work and the k...

Today we are joined by Chris Wallace Co-Founder and President of InnerView, helping organisations translate their customer strategies into implementable plans for frontline teams to execute - recently relaunched their infant platform which is a frontline insights engine ---------------------------------------------------------------   Chris Links Website -  https://innerviewgroup.com/infront/ Link...

Have you been thinking about rebranding your business, but are unsure on the process to take? Well in this episode, I break down the rebranding process and give you a successful roadmap with 6 crucial steps to successfully rebrand your business. When it comes to rebranding your business, it should be strategic, considered, and follow a clear process to give you the best results. Follow this proces...

Are you looking to create a great tagline or do you want to inspire your audience to make it easier for them to remember your brand?  Well, in this episode, I go over great tagline, examples that you can use as inspiration when creating your tagline.  So what is a tagline? Well, there's a great quote from Alina Wheeler and she says 'a tagline is a short phrase that captures a company&apo...

Today we are joined by Seth Erickson Chief Mischief Maker / Partner & Best-Selling Author at Storify Agency. Helping Startups clearly communicate their value to the marketplace through storytelling.   --------------------------------------------------------------- Links   Storify Agency -  https://www.storifyagency.com/unified     Storify Agency Linkedin - https://www.linkedin.com/company/stor...

Rebranding your business isn't something you should rush into or take lightly. In this episode I go over the 4 biggest mistakes brands make when they rebrand. --------------------------------------------------------------- Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you see...

Today we are joined by Andy Cunningham Founder and President at Cunningham Collective, Best Selling Author of Get to Aha! and part of the first Apple Macintosh launch team alongside Steve jobs.    She is a specialist in brand positioning and helping firms to position themselves to attract high-quality talent. ------------------------------------------------------------ Andy's Links Linkedin —...

5 Brand positioning principles to help you carve out a space in your audiences mind. Effectively positioning your brand is something that takes consideration and in this episode I look at the 5 key principles as laid out by Al and Laura Reis. From finding the right gap and narrowing your focus to effective category naming and creating a visual hammer. The brand positioning principles in this video...

Today we are joined by Jim Heininger founder of the Rebranding Experts and brand strategist with 30 years of experience working with companies like P&G, Mcdonald’s, Anheuser-Busch and others. ------------------------------------------------------------ Jim's Links Linkedin — https://www.linkedin.com/in/jimheininger/ Facebook - https://www.facebook.com/rebrandingexperts/ Twitter - https://...

How to Create a Great Tagline for Your Brand 4 Important Steps Creating a great tagline for your brand is a great way to create memorability, differentiate and position your brand in the audience's mind. Great taglines like Nike's 'Just Do It', Apple's 'Think Different and BMW's 'The Ultimate Driving Machine' all use a framework and 4 important steps to...

Today we are joined by Steven Houraghan brand strategist, (agency owner), podcast host and founder of Brand Master Academy. In this episode, Stephen talks about the importance of building a human brand and how that can increase connection with your audience, build revving fans and grow your business. Check out Stephen's links below. ------------------------------------------------------------...

5 Examples of brand vision statements and what makes them great. Creating a compelling vision for your brand no matter the size is a great way to motivate internally, add something to focus on and gives you a great marker for business development decisions. In this video I go over 5 of the best brand vision statement examples and explain why they are so good and give you some takeaways from each t...

Today we are joined by Tim Parkin a Consultant, advisor, speaker and Global Marketing Advisor who has helped Marketing Teams Generate Over $100 Million. In this episode, Tim talks about the one thing your brand needs to skyrocket your marketing results in 2023 - Test Driven Marketing ------------------------------------------------------------ Tim's Links Website - https://www.timparkin.com L...

Does your brand feel invisible?  Unless your brand is new on the scene, it all falls down to not having a unified brand strategy to fall back on. So, how do you fix it? Well, in today’s podcast, Chris will guide you through the FIVE stages of brand recognition. Teaching you the formula, we use to make our clients visible. Now, are you ready to build a brand your audience can’t ignore?  -----------...

Today we are joined by Laura Tejada co-director of sky bounders and coach of the fuel programme for Exceptional Leadership, well-being and performance,  helping companies create high-performing happy cultures. OFFER FOR PODCAST LISTENERS FROM SKYBOUNDERS Fuel Ultimate Performance: https://www.canva.com/design/DAFKCnFBBts/nbBjoD_wuzKSTWGCX5c3oQ/view?utm_content=DAFKCnFBBts&utm_campaign=designsh...

Brand Storytelling Tips To Skyrocket Your Audience Engagement To build an iconic, magnetic, and memorable brand you need to create an impact with your audience. You can do this through design, messaging, positioning, or personality but the brands that do this the best utilize all areas of their brand to create an amazing customer experience. There is a lot of talk about brand storytelling and most...