The Unified Brand - Branding Podcast

Branding vs Marketing, what's the difference and how do they grow your business. This video explains what the differences are between branding and marketing, the strengths of both and how they work together to grow your business. If you are struggling to create the impact you'd like with your brand here is a link to our free report on our unified brand methodology available below to help y...

Today we are joined by Nathan Yeung, a seasoned marketing strategist with over 10 years of expertise in advising B2B businesses. Nathan's impressive track record includes helping numerous companies build their marketing teams from scratch, delivering successful go-to-market deployments, and launching new products into the market. In this insightful episode, Nathan delves into the secrets of co...

Brand differentiation strategies to stand out from the competition. This video explains what brand differentiation is and why it is important to differentiate your brand from the competition. It also gives you some strategies to help you to differentiate your brand. If you need any additional help there is a free report on our unified brand methodology available below to help you rid your brand of...

Today we are joined by Gabriella Beyer King founder of BK Links helping small businesses to leverage business development, lead generation and sales follow-ups to grow their business. ------------------------------------------------------------  Gabriella's Links Linkedin -  ⁠www.linkedin.com/in/gabriella-beyer-king-marketing-business-consultant⁠   ---------------------------------------------...

Why a strong brand is important for your business success. This video explains the role a strong brand has on your business success, the main traits of strong brands and gives you some ideas on what you can do to strengthen and build your brand. How to build a memorable brand course - BRAND BUILDING COURSE - http://bit.ly/2Zw5dos  ---------------------------------------------------------------  BR...

Feel like no one's listening? In today's episode we are joined by Emma Wainer founder of Speaking at work and a voice coaching expert helping influential women and leaders amplify their ability to be heard, cultivate the grace to influence and become recognised as an impactful leader. She is going to explain how to amplify your unique voice and cultivate influence for your personal brand. ...

Brand alignment and the process of building unified and aligned brands. This video explains what brand alignment is, how your brand can go out of alignment and how you can build an aligned and Unified brand. There are also some examples from well-known brands like Nike and Ben & Jerry's showing how they are aligned. How to build a memorable brand course - BRAND BUILDING COURSE - http://bit...

It’s a fine balance building a brand that both you and your audience love… But, it’s doesn’t mean you have to sacrifice who you are in the process.  So, what can you do to bring your brand and your audience together? Well, in today’s episode Mark Drager will teach you his $1 million brand marketing strategy. As brand positioning expert, podcaster and storyteller with over 30k subscribers on YouTub...

What is a brand audit and how to uncover the issues costing your brand. This video explains how the brand audit process works, how you can do a brand audit yourself and the reasons why a brand audit report or presentation is important for your brand. --------------------------------------------------------------- BRAND POWER SCORE Take our 4min assessment today and get your brand power score. Find...

Today we are joined by Deanna Shimota CEO of GrowthMode Marketing and she is talking about demand generation tactics to supercharge your marketing. Deanna's Links Deanna's Linkedin - https://www.linkedin.com/in/deannashimota/ Deanna's X - https://twitter.com/DeannaShimota GrowthMode Marketing - https://growthmodemarketing.com/ GrowthMode Marketing Linkedin - https://www.linkedin.com/co...

The 4 branding elements that make up a great brand. This video explains how to improve your brand by unifying your 4 main brand elements or layers to build a unified brand and avoid a brand identity crisis. If you enjoy the Unified Brand Podcast Please Rate and Review it via your podcast provider and if you would like to contribute something to building the future of the show and the Unified Brand...

Today we are joined by Grant Baldwin founder and CEO of The Speaker Lab, Grant has helped thousands of people build successful and sustainable speaking businesses. He is also the author of the book ‘The Successful Speaker’ as well as host of the The Speaker Lab Podcast these have impacted thousands of speakers at all levels globally. If you enjoy the Unified Brand Podcast Please Rate and Review it...

Today we are joined by Dr Wayne Wright has worked in some of the most celebrated corporate entities as well as fast growing medium sized businesses at senior and board levels.  His experience is in the building of businesses from the bottom up with a clear understanding of the strategic elements essential in driving successful growth.  With a science background he is named on 9 published patents W...

Brand Storytelling Tips To Skyrocket Your Audience Engagement To build an iconic, magnetic, and memorable brand you need to create an impact with your audience. You can do this through design, messaging, positioning, or personality but the brands that do this the best utilize all areas of their brand to create an amazing customer experience. There is a lot of talk about brand storytelling and most...

Is your brand playing it too safe? As a brand you might be walking on eggshells in the hopes you don’t upset your ideal audience… but what if all that careful tiptoeing around will just have your brand tripping over itself and into a pit?  You may or may not agree with this week’s guest John Keating, but indifference will lead to irrelevance and ultimately the death of your brand.  So, who exactly...

You have the perfect logo and a brand visual identity that pops… so why are you struggling to grow your brand? Well, it could be that you have neglected one or more of these four c's in your brand's strategy: 1. Consistency - Making sure the brand experience is consistent for your audience. If it isn't, you run the risk of confusing them, destroying the trust you've built up. 2...

Is your brand getting KO'd by the competition? Want to learn how to create a knockout personality and annihilate your competition Well get ready to start taking notes. Joining Chris Outlaw in today's episode is the hyper-creative branding expert, Ernie Harker. Consultant at Ernburn, keynote speaker and author of the book “Your Brand Sucks”. Ernie will give you the low-down on why most co...

Brand Positioning Examples - Define Your Brand Enemy FREE Brand Alignment Report Find out what is holding your brand back from growing, being the best it can be, and standing out from the competition - https://bit.ly/2VksUSj Ask yourself… why would your audience care about your brand, if you don’t know what you’re fighting for? Conflict is key to telling a captivating story, no matter what form th...

Today we are joined by Josh Fuller founder and CEO of Matic Digital, a digital strategy and talent growth agency. ---------------------------------------------------- Josh's Links Josh's Linkedin - https://www.linkedin.com/in/joshfullercd/ Matic Digital - https://www.maticdigital.com/ Matic Digital Facebook - https://www.facebook.com/profile.php?id=100094332087021 Matic Digital Instagram...

Brand Alignment Strategy - How to unify your brand across 4 important brand layers When you’re inconsistent as a brand, it makes it harder for your audience to remember or even like you. Psychologically speaking, consistency is essential to help your audience habituate to your brand. In this episode I go over your brand's layers core, strategy, personality, visual identity, messaging and how...

Today we are joined by Jacob Baadsgaard founder and CEO of Disruptive Advertising. An entrepreneur at heart, Jake is a relationship-first kinda guy that loves learning from other people's life experiences. He actively works to create an environment where people feel seen, heard, and challenged to take that next big step on their life journey. --------------------------------------------------...

With so much choice, that human value will separate your brand from the competition. Instilling it in your brand's DNA will help your audience and staff express their ideal selves. It also creates a sense of trust and familiarity, which is the foundation of any relationship. Here are 5 iconic brands that express their humanity… Eliciting Joy Disney | “The Happiest Place on Earth” A brand that...

Brand awareness strategy to supercharge your brand development and build a memorable brand. The truth about brand awareness is that it’s all about habituation.   The truth is that day-to-day life can be exhausting. The human brain uses 20-25% of the body’s energy alone. So the less effort your audience has to spend trying to remember your brand, the more relaxed they’ll be. That state of relaxatio...

You don’t have to be perfect and neither does your brand.  It’s easy to think that for people to love your brand, everything you do has to be flawless…  Yet, as human beings we don’t trust things that are perfect. In fact, if you’re honest about your brand’s flaws it creates room for empathy and understanding. Which, doesn’t just make your brand likable, it can make it lovable. So, how can your br...

7 Steps to build an iconic brand Here’s a deep dive into the seven-step process we use when we work on a business’s brand:   1. Know your audience Understanding your audience and their struggles are crucial to building your brand. It will also give you the insight you need to motivate your audience to take action.    2. Know your purpose Defining your purpose drives everything you do as a brand. I...