The Unified Brand - Branding Podcast

What is sonic branding? Why it is crucial for your brand and how to get started. This episode explains what sonic branding is, gives examples of how it has been used effectively and how you can get started with sonic branding. With more and more businesses producing videos, podcasts and video ads the rise in sonic branding has been increasing so it is important now more than ever to get your audio...

Scaling your business and finding the right source of funding to build your brand can seem like a daunting task, especially with no strategy in place. In this episode, we are joined by Krishna Mohan a business coach and specialist in scaling six to eight figure businesses. And he explains how you can put a plan in place to scale your brand. Krishna has offered all listeners of The Unified Brand Po...

Rebranding Your Business - 5 Things to think about before getting started. This episode explains 5 key things you need to ask yourself before rebranding your business. Rebranding is something that you shouldn't take lightly and you want to make sure you answer the 5 questions in this episode before starting the rebranding process.  These questions are the ones we use at Elements Brand Managem...

With the current shifting retail landscape. Have you considered loyalty begins the moment after purchase? Well, In today's episode we are joined by Tomas Diaz, co-founder and CEO of Flex Engage and he explains how to use post purchase marketing to build trust with your customers and grow your brand. You can find out more about Flex Engage and Tomas using the links below Facebook: https://www....

With the rise in voice assistant platforms, smart speakers and wearables. Have you thought about your brand's presence in this space? Well, In today's episode we are joined by Chip Edwards, a Partner at Create My Voice . He is a voice branding expert that helps brand owners (businesses and influencers) create their verbal brand on Voice Assistant platforms like Smart Speakers, smartphone...

Brand strategy workshop and the 4 reasons you should workshop you brand. This episode explains what a brand strategy workshop is, the objectives it should achieve for you brand and the 4 main benefits of partaking in one. Brand strategy workshops are a great way to collaboratively define your brand, audience and the beginnings of your brand identity.  This process is what we use in our Brand Works...

8 Important steps to build a brand strategy and grow your brand. This episode explains how to develop a cohesive brand strategy to help you stand out from the competition and grow your brand. in order to create an affective brand strategy these 8 steps take you through the process from internal brand or core brand to your brand marketing.  In order to start defining and creating your brand strateg...

What is Brand Strategy? This episode explains what brand strategy is and the 3 key questions you need to answer before defining yours. Brand strategy is crucial for your brand's growth and provides a roadmap to help you reach your ideal customer, achieve your goals and objectives and long term success. In order to start defining and creating your brand strategy you first need to have a good u...

3 step messaging framework to position your customer as the hero. This episode goes over a recent client meeting whereby they were reverting back to old messaging and marketing tactics and habits by positioning the brand as the hero and not the audience. For more information on the Storybrand book and framework from Donald Miller (HIGHLY RECOMMENDED) you can get the book on Amazon here - https://a...

How to create a successful brand that your audience loves - 7 key traits. This episode explains the seven key traits of successful brands and how you can use them to create a brand your audience loves. If you are struggling to create the impact you'd like with your brand here is a link to our free report on our unified brand methodology available below to help you rid your brand of an identit...

Branding vs Marketing, what's the difference and how do they grow your business. This episode explains what the differences are between branding and marketing, the strengths of both and how they work together to grow your business. If you are struggling to create the impact you'd like with your brand here is a link to our free report on our unified brand methodology available below to he...

Why a strong brand is important for your business success. This episode explains the role a strong brand has on your business success, the main traits of strong brands and gives you some ideas on what you can do to strengthen and build your brand. If you need any additional help there is a free report on our unified brand methodology available below to help you rid your brand of an identity crisis...

Brand differentiation strategies to stand out from the competition. This episode explains what brand differentiation is and why it is important to differentiate your brand from the competition. It also gives you some strategies to help you to differentiate your brand. If you need any additional help there is a free report on our unified brand methodology available below to help you rid your brand...

What is a brand audit and how to uncover the issues costing your brand. This episode explains how the brand audit process works, how you can do a brand audit yourself and the reasons why a brand audit report or presentation is important for your brand. If you need any additional help you can schedule a free consultation call with Elements Brand Management - SCHEDULE A CALL - https://bit.ly/3dYAhCg...

This episode explains what brand alignment is, how your brand can go out of alignment and how you can build an aligned and Unified brand. There are also some examples from well-known brands like Nike and Ben & Jerry's showing how they are aligned. If you need any additional help there is a free report on our unified brand methodology available below to help you rid your brand of an identi...

The 4 branding elements that make up a great brand. This video explains how to improve your brand by unifying your 4 main brand elements or layers to build a unified brand and avoid a brand identity crisis. If you need any additional help there is a free report on our unified brand methodology available below to help you rid your brand of an identity crisis - DOWNLOAD HERE - https://bit.ly/3dYAhCg...

How to increase brand awareness for your brand. This episode explains how improve your brand awareness by helping your audience to recall and recognise your brand. We outline 6 ways you can raise your brand's awareness, what brand awareness does for your brand and how it helps to build trust and loyalty. If you need any additional help there is a free checklist available below to help you rai...

How to create buyer personas for your brand. This episode explains how to define your brand buyer personas so you can use them in your content marketing, marketing campaigns and when building brand awareness. I give you a step by step process of how you can define your brand buyer personas and use these to accelerate your marketing efforts. If you need any additional help there is a free downloada...

Defining your target audience to give your brand the edge. This episode explains how to define your target audience and wider brand audience segments so you can effectively target the right audience for your brand with focused messaging and campaigns. In this episode, I explain how you can get clear on your target audience and define key audience segments around your main target audience. The vide...

Are you confused about your brand messaging or maybe your campaigns don't seem to be resonating with your audience? In this episode, I explain why a lot of businesses struggle with their brand messaging and the problem isn't what you think. The episode gives you 3 tips on how you can tighten up and focus your brand messaging strategy to get you results. If you want some help defining you...

Have you ever wondered why your brand hasn't been amassing a tribe of dedicated loyal followers? In this episode, I'll explain why your brand values are key to solving this problem and how you can define yours. What are brand values and how can you define yours? This episode explains what brand values are and why they help to grow internal brand culture and external audience connection....

Are you unsure on what brand actually is, or maybe you just want to make sure that your brand is defined properly? Well in this podcast, I will go over what a brand is and how you can define yours. What is a brand why is it important for your business growth? This episode explains what a brand is and isn't, the role a brand plays in business growth through effective differentiation and memora...

Do you feel your brand doesn't resonate as well as it could do with your audience? Sometimes do you feel lost as to what your brand stands for or why it even exist as brand? In this episode we'll go over why this might be and what you can do about it. "People don't buy what you do they buy why you do it" - Simon Sinek What is brand purpose and why it's your brand&apos...

Have you been feeling stuck or confused about how to maintain your brand during the Covid-19 crisis? Well in today’s episode i have 8 tips to help you get unstuck and feeling confident about how you can maintain your brand during uncertain times.  8 tips to help you maintain your brand through uncertain times and manage your brand communications.  Empathy and compassion Support and expertise Take...

The Unified Brand, brand building and strategy podcast helps directors, founders, owners, marketers and entrepreneurs to unlock their brand's potential so they can stand out from the competition and create impact. Discover and uncover your businesses often neglected superpower and how you can harness this and use it to create an impact in a way that delights and enriches your customers. The b...