The Unexpected Entrepreneur

In this episode of The Unexpected Entrepreneur Podcast with KP from Inkpot Creative® we discuss why your blog posts shouldn't be about you. Shifting your mindset from self-focused content to educational, value-driven posts can help your blog connect with readers and rank higher on search engines. Learn how to balance personal stories with actionable, informative content that answers search queries...

In this episode of The Unexpected Entrepreneur Podcast Jessie chats with photographer and systems strategist, Sandra Henderson, about her location gallery system and how it has not only saved her valuable time, but also helped create a better client experience in her photography business.  About Sandra:  Sandra Henderson is a systems strategist, HoneyBook Educator, photographer, and host of the Ke...

In this episode of The Unexpected Entrepreneur Podcast with KP from Inkpot Creative® we dive into what the increase in traffic from your blog can actually do for your business and the benefits you can see from it.  Our links: +  Get 60 blog post ideas for photographers for FREE ! +  Apply for Back Pocket Blogger to completely hand off your blogging every month. +  Access the episode shownotes here...

In this episode of The Unexpected Entrepreneur Podcast with KP from Inkpot Creative® we talk about how long your blog posts actually need to be based on the different types of content you are writing on.  Our links: +  Get 60 blog post ideas for photographers for FREE ! +  Apply for Back Pocket Blogger to completely hand off your blogging every month. +  Access the episode shownotes here. +  Check...

In this episode of The Unexpected Entrepreneur Podcast with KP from Inkpot Creative® learn about all of the important stats to look at when it comes to your blog analytics on Google Analytics and Google Search Console.  Our links: +  Get 60 blog post ideas for photographers for FREE ! +  Apply for Back Pocket Blogger to completely hand off your blogging every month. +  Access the episode shownotes...

In this episode of The Unexpected Entrepreneur Podcast Jessie chats with Adrienne from Wags Down the Aisle about her experience with monthly blogging and how it has helped her connect with potential clients in a very niche market.   About Adrienne:  Healthcare program manager by day and dog cuddler by night, Adrienne runs Wags Down the Aisle, a Washington-based wedding day pet care and coordinatio...

In this episode of The Unexpected Entrepreneur Podcast with KP & Jessie from Inkpot Creative® they go through 10 questions about business and their travels to celebrate their 100th episode.  Our links: +  Get 60 blog post ideas for photographers for FREE ! +  Apply for Back Pocket Blogger to completely hand off your blogging every month. +  Access the episode shownotes here. +  Check out our resou...

In this episode of The Unexpected Entrepreneur Podcast Jessie chats with Michelle from MKW Creative Co. about using TikTok as a business owner and how to create content that connects with your audience.  About Michelle:  Michelle Wintersteen is the Content Creator and Creative Director behind MKW Creative Co. a brand design & marketing agency helping to define, design, build and grow brag-worthy b...

In this episode of The Unexpected Entrepreneur Podcast with KP from Inkpot Creative®, learn about the how to actually promote your blog post on different social media platforms to expand its reach and increase its traffic.  Our links: +  Get 60 blog post ideas for photographers for FREE ! +  Apply for Back Pocket Blogger to completely hand off your blogging every month. +  Access the episode shown...

In this episode of The Unexpected Entrepreneur Podcast Jessie chats with Kayla Dean from The Literary Co. about how to use quizzes as part of your marketing strategy as a wedding pro.  About Kayla:  Kayla Dean is a copywriter for creative entrepreneurs at The Literary Co. She focuses on brand messaging and website copywriting and has worked with 175+ clients over the six years she's been in busine...

In this episode of The Unexpected Entrepreneur Podcast KP & Jessie chat with Heidi Thompson about how to actually stand out in your wedding business and how to use this information to attract your dream clients.   About Heidi:  Heidi Thompson is the best-selling author of Clone Your Best Clients and the wedding business coach & marketing strategist behind Evolve Your Wedding Business where she hel...

In this episode of The Unexpected Entrepreneur Podcast Jessie from Inkpot Creative®, learn about the importance of understanding your ideal clients and how to use that information to reach them through your blog!  Our links: +  Get 60 blog post ideas for photographers for FREE ! +  Apply for Back Pocket Blogger to completely hand off your blogging every month. +  Access the episode shownotes here....

In this episode of The Unexpected Entrepreneur Podcast Jessie chats with marketing consultant and small-business builder, Tayler Cusick-Hollman about marketing workflows and systems and how they can help transform your marketing efforts.  About Tayler:  A marketing consultant and small-business builder, Tayler is the Founder of Enji—though you might recognize her from one of her other companies: T...

In this episode of The Unexpected Entrepreneur Podcast with KP & Jessie from Inkpot Creative®, learn about how you can use educational content to not only share important information, but also become the expert in your area for your photography niche.  Our links: +  Get 60 blog post ideas for photographers for FREE ! +  Apply for Back Pocket Blogger to completely hand off your blogging every month...

In this episode of The Unexpected Entrepreneur Podcast Jessie chats with designer Bethany McCamish on her experience blogging with us and how she has seen an increase in not only her website traffic but also her inquiries through blogging.  About Bethany:  Bethany McCamish, former teacher, Tedx speaker, and 2x founder, is currently the CEO and founder of Bethany Works® and the Unbreakable Brands™...

In this episode of The Unexpected Entrepreneur Podcast Jessie chats with photographer Kylee Boaman on her experience blogging with us and how she has been to grow her blog and not only attract ideal clients, but also stand out in the online space.  About Kylee:  As a hopeless millennial, probably trying a bit too hard to hold onto her youth, I always try to bring fun and lighthearted energy everyw...

In this episode of The Unexpected Entrepreneur Podcast with KP from Inkpot Creative®, learn about the importance of portfolio posts for photographers and creatives. Portfolio posts allow you to showcase your work, attract potential clients, and generate organic traffic. Hear some of our top tips for creating these blog posts and showcasing your work in the best light!  Our links: +  Get 60 blog po...

In this episode of The Unexpected Entrepreneur Podcast with KP from Inkpot Creative®, learn about how to come up with blog post ideas so that you will never run out of content. Our links: +  Get 60 blog post ideas for photographers for FREE ! +  Apply for Back Pocket Blogger to completely hand off your blogging every month. +  Access the episode shownotes here. +  Check out our resources page wher...

In this episode of The Unexpected Entrepreneur Podcast Jessie chats with photographer Tiffany Lantz on her experience blogging with us and how she has been able to become more consistent with blogging and use that content across all areas of her business.  About Tiffany:  Tiffany Lantz is a wedding and brand photographer based in Pennsylvania who travels all over the state (and country) to tell yo...

In this episode of The Unexpected Entrepreneur Podcast with KP & Jessie from Inkpot Creative®, learn about some of the SEO basics you need as you are trying to write blog posts that rank as a photographer. Our links: +  Get 60 blog post ideas for photographers for FREE ! +  Apply for Back Pocket Blogger to completely hand off your blogging every month. + Access the episode shownotes here. +  Check...

In this episode of The Unexpected Entrepreneur Podcast Jessie chats with photographer Eilish Bailey on her experience blogging with us and how she has been able to reach more ideal clients and rely less on social media with her blog! About Eilish:  I'm Eilish, a documentary-style wedding photographer based in Central Virginia! I'm known for creating a laid-back environment for my clients to be pre...

In this episode of The Unexpected Entrepreneur Podcast with KP & Jessie from Inkpot Creative®, learn about how to say consitent with blogging and how to choose your blogging schedule. Our links: + Get 60 blog post ideas for photographers for FREE ! + Apply for Back Pocket Blogger to completely hand off your blogging every month. + Access the episode shownotes here. + Check out our resources page w...

In this episode of The Unexpected Entrepreneur Podcast with KP & Jessie from Inkpot Creative®, learn about the power of blogging. We talk all about why blogging is important for photographers and the basics of what you need, content ideas, promoting your posts, and more! Our links: + Get 60 blog post ideas for photographers for FREE ! + Apply for Back Pocket Blogger to completely hand off your blo...

Tune into this week's episode where we recap the season and talk all about the signs that you are ready for a rebrand!  Our links: + Join the waitlist for the Click to Convert Summit May 20th - 22nd + Check out the Branding Breakdown and Web Design Workshop courses for photographers where we walk you through how to DIY your own brand and website going through the same process we use with our clien...

Tune into this week's episode where we talk with copywriter and brand photographer Sarah Wayte all about your brand's voice and messaging and the role it plays in your business!  About Sarah Who knew the girl who used a whole roll of film taking pictures of headstones (age 7) and wrote a terrible poem about memories (age 9) would become a photographer and copywriter? Let that be your inspiration....